NoiLabs reposted this
A Dark & Golden Age. That’s the title of State of Create, Patreon's latest 2025 report on the creator economy—and honestly, I think it’s a brilliant title! I highly encourage you to go over the details. . it’s well-structured, quick, and packed with incredible insights. But if you’re short on time, here are some key takeaways that stood out to me: 📣 1. Reaching Your Fans: Easier & Harder Than Ever The algorithm era has made early visibility easier than ever—you can get your first 100 views or fans quickly. 🔹 But here’s the catch: algorithms never let you rest. 🔹 They constantly shift your audience, making it difficult for creators to build long-term relationships with their fans. 📌 At NoiLabs, we call this "Algorithmic Cruelty" 📏 2. Short vs. Long-Form Content: Who Wins? 📌 Short-form content = Higher engagement 📌 Long-form content = Deeper fan loyalty and better earnings for creators. The real challenge? Balancing both for sustainable growth. ⚠️ 3. Creator Growth vs. Burnout Burnout is more real than ever. Patreon’s report calls it a “hamster wheel” effect, and the numbers confirm it: 📉 Over time, 50% → 60% → Now nearly 80% of creators report experiencing burnout. As the pressure to constantly create and perform increases, the creator economy needs more sustainable solutions. This is what we work on at NoiLabs. 💰 4. The Rise of Direct-to-Fan Platforms While platforms like YouTube, Instagram, and LinkedIn remain essential for top-of-funnel reach, creators are increasingly shifting mid-to-lower funnel engagement to direct-to-fan platforms such as Patreon and others Owning your audience = More control, better monetization, and deeper connections. 💡 Are you a creator—or do you know one? What are your thoughts on the state of the creator economy? Let’s discuss. PS: Link to the report in the comments.