I was honoured to share the stage with Prof Michelle Morris for a session that was brilliantly chaired by Christian Reynolds at the summer meeting of The Nutrition Society last week.
It was a fantastic chance to share the outcomes and learnings from our many years of work with the team at Leeds University - showing how retailers are using anonymised purchase data to deliver health insights and to help inform better policy outcomes.
Our main takeaways:
📍Have a clear brief and hypotheses you both want to test, and agree this upfront.
⏰ Be really clear on the time commitment - but be realistic and keep checking in on both sides
👩🏽⚖️ Data security and legal contracts are a critical component of successful outcomes. Don’t underestimate the time and work involved here.
🥗 When we get it right, the outcomes of data driven health insights can benefit businesses, academia and society - showing what happens in real world settings. And this is invaluable to our food systems transformation.
This work isn’t possible without the many hours of our own analytical, legal and data teams, who work tirelessly to help us deliver these results. Particular thanks to Becky Shute RNutr (Food) , Maddie Thomas , Dr Vicki Jenneson ANutr, Dr Stephen Clark and the team at IGD including Hannah Skeggs for their leadership in supporting that journey. And indeed to The Consumer Goods Forum before that.
