O.agency

“We’re good at performance marketing, but our brand sucks!” Possibly the most apt statement we’ve seen as marketers get ready for the ‘2025 brand building revolution’. With a big shift back to brand building marketing over the last 6 months and all trends pointing to budgets moving away from ‘short-termism’ strategies in 2025, we asked marketing leaders from across the UK how they were feeling about performance marketing. The result… 👉 65% are struggling to see clear business results from performance marketing, and find it difficult to get beyond the vanity metrics to the real business impact. 👉 70% are planning to invest more in brand marketing in 2025 after a period of increased investment into performance marketing over the last 24 months. 👉 83% felt ROI on performance marketing was getting harder to justify due to digital changes and the increasing costs of performance marketing. In our latest insight article we talk Offectiveness™ and dive into why so many brands are rethinking their strategy and leaning back into brand-building in 2025. Exploring why the brands that master the balance between performance and brand building are the ones set up for success. Read our latest insight here: https://lnkd.in/eHjbnmcr #Offectiveness #BrandBuilding #Marketing

Check out the latest edition of our newsletter, 'In the KnOw', featuring trends and insights from our strategy team. In this issue, we take a look at the shift back to brand building marketing in 2025... #Offectiveness #BrandBuilding #Marketing

We love seeing our news feed turn purple with all of the NEMA finalist posts, congratulations to everyone shortlisted, a great celebration of North East talent.   We decided not to enter the team awards this year as we’ll be off on our top-secret Christmas Oway trip, but we can’t wait to see all of the winners announced and we’re wishing everyone lots of luck.   Thrilled to see our creative campaigns for Newcastle NE1 shortlisted, in the Not for Profit category and with Restaurant Week in the campaigns category. It’s been a pleasure working with the NE1 team across creative campaigns this year and with the Bonded Agency team on the paid media – fingers crossed team. #NEMA #Awards  

We love seeing our news feed turn purple with all of the NEMA finalist posts, congratulations to everyone shortlisted, a great celebration of North East talent.   We decided not to enter the team awards this year as we’ll be off on our top-secret Christmas Oway trip, but we can’t wait to see all of the winners announced and we’re wishing everyone lots of luck.   Thrilled to see our creative campaigns for Newcastle NE1 shortlisted, in the Not for Profit category and with Restaurant Week in the campaigns category. It’s been a pleasure working with the NE1 team across creative campaigns this year and with the Bonded Agency team on the paid media – fingers crossed team. #NEMA #Awards  

Today’s the day! We’re so excited for our client Fentimans Ltd on the launch of their new brand campaign, introducing their Ambassador of Exquisite Taste, Fentiman.   We can’t wait to bring some very exciting on street activations to UK cities over the next few weeks, look out for the Fentiman 👀 Brand Creative & Campaign: Drummond Central PR, Organic Social and Experiential: O.agency Paid Media Agency: UM Website and SEO: @Mojofuel #Creative #Marketing #PR

It's time for another iconic collab - get ready for the Greggs x Fenwick Champagne Bar pop-up in Newcastle this festive season, following the success of last year's Bistro Greggs. Don't miss out, book here 👉https://lnkd.in/e5AywqGZ #NorthEast #PR

Congratulations to our founder Kari Owers for being awarded the Impact Award at last night Entrepreneurs' Forum awards. As an honorary Geordie, who’s made an incredible mark in the Nort East, the award was the perfect recognition of your passion for the region, your drive to give as many young people as possible the best start in our industry and the impact and success you’ve been part of and championed for so many businesses, projects and clients over the last 25 years. We’re so proud of you Kari ❤️

Curious about which tribes your workplace needs in 2025? We've analysed the common values, beliefs, and motivations that unite people across all ages - and uncovered emerging workplace tribes. Find out more 👇

Looking to raise investment or attract talent to your business / organisation? Come & hear Rachel Hodgson (Account Director, O.agency) talk at PLATFORM on Friday about how digital marketing, social media & PR can help you do this as well the importance of understanding your audience! Get your free ticket at https://lnkd.in/evjYk4dM ⭐ #PlatformNE #brand #digitalmarketing #socialmedia #PR #audiencebuilding #businessgrowth #scaleup #scaleups

Rather than focusing on generational differences, we have looked at the data that binds people together such as their motivations, values and beliefs and found emerging workplace tribes of all ages. From the passionate Activist, the adaptable Independent, the team-focused Collaborator, the forward-thinking Innovator, or the reliable Traditionalist – each tribe has something special to offer. By creating the right microcultures, you can really empower your teams and smash your business goals. Curious about which tribes your workplace needs in 2025? Find out more: https://lnkd.in/eNexjcU3 #PeopleStrategy #EmployerBrand #WorkplaceBehaviours #WorkplaceTribes