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To our friends in #Sales before you come for us please read the post! 😂 Marketing & Sales has got to be one of the longest-running, love-hate, Ross & Rachel relationships. We’ve seen so many instances of both departments competing with each other unhealthily, scrapping for each other's credit and not working as they should. The reality is that none of these teams can flourish without the other. We read an interesting blog by the wonderful Moni Oloyede and she’s dropping some absolute gems on this subject. The key to harmony really lies in aligning on what each other's needs are and creating shared/supportive paths to get there. Not selfish goals that make one look better than the other. Marketing, make sure you know exactly what type of leads or activities sales need from you to hit their targets and focus on providing those (This also impacts your performance by the way. MQLs ain’t nothing if they ain’t converting. Just saying.) Sales, if #marketing is batting for more budget on blind activities that don’t necessarily bring revenue directly but you know they bring that sweet brand recall that helps open doors for you with prospects, be the best wingmen/wingwomen/wingpeople ever and bat for extra budget alongside them. Here’s the post below, it’s an excellent read - Have a wonderful day! #b2bmarketing #sales #marketing #data https://lnkd.in/emHjY4f2

🔍 Somebody please locate the lie here, because we can’t find it! 😂 It ain’t all fun but it all myst be done! #marketing #b2bmarketing #marketingoperations #processdocumentation

⚽ What do those in Marketing have in common with football Legends? The Euros are on, England are playing tonight and we fancy a bit of fun! We've created a video comparing our first love of footy, including some legendary ballers, and essential roles and skills marketing ops professionals have. Who knew the skills needed for the beautiful game could be so similar to the expertise needed in a marketing team?: 1. David Seaman (Goalkeeper) Just as Safe -Hands Seaman excelled at keeping clean sheets, marketing ops professionals must manage clean data and spreadsheets, ensuring accuracy and efficiency. 2. Martin Keown (Centre Back): Known for his man-marking prowess, a marketing ops expert tracks lead intent and behavior, excels at lead attribution, and creates processes to understand the origins of leads and customers. 3. Jordan Henderson (Centre Midfielder): As a team captain and master communicator, a marketing pro manages projects and teams, breaking down silos and fostering open communication. 4. Yaya Touré (Central Midfielder): Touré’s versatility as a defender and goal-scorer mirrors an all-round marketing professional who manages data and executes successful campaigns. 5. Pep Guardiola (Manager): From player to top manager, Guardiola exemplifies a marketing leader who generates revenue, creates scalable processes, revolutionizes the MarTech stack, and drives sustained success. The qualities of these absolute leg-ends are crucial for any winning marketing team. Let us know in the comments which player, or athletes you think best represent your role in marketing? #Euro24 #Marketing #MarketingOperations #MarketingStrategy #Teamwork #MarketingLeadership #MarTech

📊 Proving your marketing team's worth? In-house marketing can be tough, especially when proving your worth and securing more budget. Marketing team members need solid data to back up their efforts. Focus on these 5 metrics to win over the boardroom. #marketing #data #b2bmarketing #analytics

I felt this 😂 - people who work in marketing can relate #marketing #sales #b2bmarketing #data

I felt this 😂 - people who work in marketing can relate #marketing #sales #b2bmarketing #data

🚨 Does your database need a clean? Find out the signs below. Uncover the top 5 red flags in your marketing database and learn how to fix them! From mass duplication to lack of segmentation, we’re diving deep to help you streamline your data for better marketing results. 🛠️💡 Let’s tackle these challenges together! Have you encountered these issues? Drop your experiences and tips in the comments below! #DataManagement #Marketing #EfficiencyInMarketing #B2BMarketing

2 things let you know when they spot a red flag… A Bull and a good friend. As good friends, we’ve listed the red flags that may be making your marketing database ineffective in our latest article. More importantly, we’ve listed key tips from our experience that can help ensure your marketing data remains a valuable asset rather than a liability. 🔧 Form Centralisation & Mandatory Fields: Streamline data collection by centralising form creation and enforcing mandatory fields to reduce duplication and inconsistencies. 🔐 User Management - Permission Sets for Data Access: Implement strict user management protocols to safeguard data integrity. Only authorised personnel should have access to modify your database. 📝 Data Entry Guidelines and Process: Establish and enforce clear data entry guidelines to maintain consistency and accuracy across teams. 🧹 Data Cleanse & Review Intervals: Regularly schedule data cleansing and review intervals to keep your database up-to-date and eliminate stale records. 📝 Read the full article: https://bit.ly/4bBvuoJ #MarketingOps #DataManagement #CMO #MarketingProfessionals #MarketingStrategy #DatabaseOptimisation

Here are 🤔 some top marketing-related posts we read so far this week 🔽: 1. 📊 The Essential Qualities of a Successful Data Leader by Dr Shorful Islam https://lnkd.in/eyUu5_WN 2. 📧 The Essential email nurture framework by Jacalyn Beales https://lnkd.in/efygVVHB 3. 🧠 The impression of an impression by Dino Myers-Lamptey https://lnkd.in/e2xH2iWE 4. 🗨 "Brand" Alone Won't Save Brands by Christopher-Jacques Morency https://lnkd.in/gkNqzmBm 5. 🤖How generative AI is levelling the business playing field for everyone by Maria Greaves https://lnkd.in/e5vthgfS #marketing #b2bmarketing #data #sales

Need a summary of the week? Here are 🤔 some top marketing-related posts we read this week 🔽 : 1. 📖 The State of the Culture, 2024 by Ted Gioia - Eye-opening https://lnkd.in/eZq3sq_3 2. 💻 2024 Marketing Technology Landscape - Scott Brinker which was also incredible to read and see what's out there https://lnkd.in/drPPc5tB 3. 💵 Buyers Are On Their Own Journey - by Pipeline360 x Elizabeth D'Arcy-Potts https://lnkd.in/ejqsySD3 4. 📈 How B&Q built a new creative framework for cross-platform campaign success Tara Dee W. and Thomas Rohner https://lnkd.in/e-aysmCG 5. 🎯 Anatomy of a lifecycle record - Great video explanation by Crissy Saunders https://lnkd.in/etkZve_H #Sales #marketing #b2bmarketing #martech #data