Offended

Totally exciting new client klaxon. HONK HOOOOOOOOOOOONK!  We rarely celebrate our successes, but this one we couldn’t be any more proud of ourselves for. Totally Stockport has made the very wise decision to appoint Offended as their agency. Yep, we’re going to be working with them on telling the stories of the people making Stockport one of the most exciting places to work, live and do business in the UK right now. From the first pitch, we’ve been so keen to get this over the line. Not least because we can’t wait to work with the Totally Stockport BID team who have such an infectious passion to deliver the best for their town. Lots of seven minute Avanti rides from Manchester Piccadilly in our future and we couldn’t be any more pleased. Read more in the article below and comments from our Managing Director Dean Tranter and Creative Director Moli Evans. C’eeemon, the Port!

5 things we learned about B2B sales from Criostai Newhall wearing Crocs and jeans to the office. 1) There is an audience for almost any product. In this case, Cris’ awful Crocs and jeans combo. 2)Sometimes your product needs refining before it hits mass market potential. In this case, Cris’ awful Crocs and jeans combo. 3)Persistence doesn’t always beat resistance. No matter how many times Cris wears this combination, we will not stop rinsing him for it. It won’t become the norm. 4)Sometimes you have to be a little bit uncomfortable to close a big deal. The wide-leg jean and the Croc do not provide discomfort and therefore will never provide the right mentality to close monster deals. 5)I’m running out of pointless links I can make to B2B sales now.

We decided it was about time our Managing Director started justifying his position and win us some business. In doing so in the space of one day he pretended he was obsessed with the casino, was a practising vegan, a crypto-miner and a member of the satanic church. The fella will literally market anything for a crust. We jest. When we approached White Label Casinos, we found not only a client who were scarily aligned to us in terms of being completely off their barnet, but also a client willing to fly us over to Malta to shoot their boat party and awards event before getting stuck into their content marketing. They say you shouldn’t have favourites in this game… To be fair, Dean does say that to everyone.

Anyone else got a sore head today? 🤕🤕🤕 It’s coming home!!! 🏴󠁧󠁢󠁥󠁮󠁧󠁿

"Pffffffft, employer brandz, a load of guff them, everyone knows this is a great place to work, ye, alright, we've got some dodgy Glassdoor ratings, and yeah, maybe we don't post much other than the odd photo of Diane from HR stood next to the water cooler to let everyone know that she's still our longest-serving employee, and ye, maybe all of the staff featured on our website are over the age of 45 and have a shiny bald head. But why wouldn't anyone want to work here? We do Pizza Hut Fridays??"

Whether you decide to take your employer brand seriously or not, you still have one. Just like your birthday. Some of you might invite a few mates over, eat some cheese on a stick and hope the night gets as exciting as drawing an uno reverse. Others want Fireworks. Yachts. Vegas. If you don't believe in spending time, energy or cash strategically developing your employer brand, it doesn’t cease to exist. You're still saying something about your company to prospective talent either way... (Dunno why our MD felt he needed to photoshop himself straddling a disco ball to make that point, but yeah, here we are.)

Being a good place to work is pointless if no one knows you're a good place to work. Giving a voice to your employee experience means you're more likely to hire the best talent which'll give you a pretty decent competitive edge. So, if you're not investing in your employer brand already, this slider might change your mind. And if it doesn't, you're an idiot. But that's okay too.

Someone emblazoned one of our adverts on the back of their leather jacket and we’re buzzing about it! Last week, a performer at The Ferret music venue turned up to the show with our ad stamped on their back in the aftermath of our Co-Op Live stunt. If you don’t know what we’re on about, we decided to give the arena a good ripping after their former CEO’s tone deaf comments about independent music venues (scroll down on our page for the full whacko). But aside from the absolute masterpiece in this pic, did the stunt pay off? Several of the venues reached out to tell us it was their best performing organic piece to date  We bagged 1848 likes on Insta and over a hundred new followers  716 likes on Facebook Tonnes of reshares, comments and a general buzz that’s been mega  Our website blew up, but most importantly, we've got free drinks waiting for us at venues across the North West. It’s always been one of our core values to back challenger brands in saying something different and stand out from the bland. And believe us, you don’t need a 10 grand advertising budget to do so. Full credit to Michael Porter photography for the shot.

Do you wanna know what really gets on our tatties? People who crap on the little guy. When we heard that the ex Co-Op live boss had made his digs at smaller music venues, we were a bit miffed about it. Well first, we fell off our chair laughing at the absolute irony. Then we picked ourselves off the floor and thought, we’re a Northern brand. We back challenger-brands. We back businesses who are building themselves from the ground up trying their best to take their market share. So, we decided to give out some free marketing to some of the best small music venues we’ve had the pleasure of visiting. Because at least THEY can get a gig on without all this fuss. Happy opening night last night, Co-Op!

Do you wanna know what really gets on our tatties? People who crap on the little guy. When we heard that the ex Co-Op live boss had made his digs at smaller music venues, we were a bit miffed about it. Well first, we fell off our chair laughing at the absolute irony. Then we picked ourselves off the floor and thought, we’re a Northern brand. We back challenger-brands. We back businesses who are building themselves from the ground up trying their best to take their market share. So, we decided to give out some free marketing to some of the best small music venues we’ve had the pleasure of visiting. Because at least THEY can get a gig on without all this fuss. Happy opening night last night, Co-Op!