Omdia reposted this
AI is not a monolith. A big theme of Omdia's work on AI in the games market is that there's enormous variation in how effective AI is at addressing different games industry use cases, and in how much of an impact AI stands to make in each area. The diagram below maps out our view of where we stand currently, rating each of the major AI tool categories on both maturity and impact potential. 2D asset creation, for instance, stands out as a relatively high maturity, high impact area where AI tools are already starting to deliver serious results. 3D asset creation, meanwhile, is set to make an even bigger splash, but technically has much further to go. Even in the relatively "low impact" areas on this chart, the domain-specific impact may still be huge. Improvements in testing, for instance, will never by themselves revolutionize game development. But we still fully expect that AI is poised to have a dramatic impact on how games are tested and evaluated. The accumulation of these individually smaller gains – and the multiplier effects as AI tools in adjacent areas begin to interact with each other – will be a key part of the story of AI in the games industry. #ai #genai #artificialintelligence #games #gamedev #gamesindustry #data #research