ONE TRIBE - B Corp™

Energy giants like Exxon and Shell are often criticized, but they’re not going anywhere. Instead of chasing perfection or trying to save the world in one swing, focus on incremental progress.  Mistakes are inevitable, but what matters is moving forward, step by step. Geof Rochester, Founder of GRC Advising, says we need to “move onward and forward iteratively.” To hear more strategies for driving both sustainability and long-term business growth, tune in now to the new episode of Net Hero: the Carbon Impact Podcast, where Geof joins our host, Ric Porteus Links are in the comment below 👇

Geof Rochester, Founder of GRC Advising, highlights the challenges brands face when stepping beyond their traditional boundaries. Companies like Target and Gillette have stumbled when trying to broaden their brand messaging—whether it's promoting LGBT+ initiatives or redefining societal roles, they’ve faced backlash. But today, these conversations are no longer siloed with the Chief Sustainability Officer and the CEO. Marketing teams are taking it seriously, weaving these discussions into the brand platform. According to Geof, it’s about striking a balance between values and economic interests. Aligning with sustainability isn't just a moral choice—it enhances profitability by tightening up supply chains through traceability and transparency. After more insights? Tune into this episode of Net Hero: The Carbon Impact Podcast where Our #NetHero, Geof, breaks it all down. #NetHeroPodcast #Sustainability #CarbonNeutral #NetZero #EnvironmentalImpact

Our #NetHero of the week is Jose Gorbea, the Global Head of Brands and Sustainability Innovation at HP 🦸🏻♂️ This week on the podcast, Jose talks about the most innovative purpose-led he's seen recently. This campaign is by a wine brand called Brute wine in Hamburg—arguably one of the least ideal places to grow wine in Europe due to its highly unpredictable weather. Rather than seeing this as a disadvantage, Brute embraced it as their distinctive edge, integrating AI technology into their packaging, enabling them to visualize and print weather patterns directly onto their bottles. What’s more, each label is printed sustainably on fully recycled paper, with a unique design that reflects the specific weather conditions when the bottle was created. To learn more about how adversity can be transformed into a compelling brand story, with technology playing a pivotal role in bringing that story to life, tune into the latest episode of Net Hero: the Carbon Impact Podcast, where Jose joins our host, Ric Porteus, for a fascinating conversation. Links to the full episode in the comments below 👇 #NetHeroPodcast #Sustainability #CarbonNeutral #NetZero #EnvironmentalImpact

One Tribe is Now ICROA Accredited! 🎉 We’re excited to share that One Tribe has officially achieved ICROA accreditation! This is a major step forward for our business, reflecting our commitment to transparency, integrity, and excellence in all of our carbon offset transactions. ICROA accreditation is a testament to the work we’ve been doing—ensuring that our offset projects, customer communication, and record-keeping practices meet the highest standards in the industry. This recognition reinforces the trust we strive to build with our partners and clients as we help them take meaningful steps toward #NetZero. We’re incredibly proud of this milestone and look forward to continuing our journey as a trusted provider of high-integrity carbon offsets. For more details, check out our full announcement here: https://lnkd.in/eKYVm7Qe #ICROA #companywins #ClimateAction #sustainability

Jose Gorbea, Global Head of Brands and Sustainability Innovation at HP, shares a key insight from his years in sustainability: the need to think transversely across the value chain. Many marketers still approach branding vertically—focusing on product attributes and benefits, assuming a great campaign will simply win consumers over. But this one-way communication belongs to an outdated model. Jose advocates for a more holistic approach. By thinking transversely, brands can engage consumers, partners, and communities in a shared journey toward sustainability, driving stronger B2B partnerships and real impact. To hear more about the future of purpose-led marketing, tune in now to the new episode of Net Hero: the Carbon Impact Podcast, where Jose joins our host, Ric Porteus. Links in the comment below 👇 #NetHeroPodcast #Sustainability #CarbonNeutral #NetZero #EnvironmentalImpact

🎥 #OziMovie is now in cinemas and you can save a tree by watching the film! Here’s how -- Go and watch Ozi: Voice of the Forest at your local cinema and scan the TR[1]BE Powered QR code at the end of the credits! Every scan helps us to protect endangered rainforest and support International Animal Rescue in safeguarding orangutan populations across Asia. Our work to create this impactful purpose led campaign with GCI FILM and International Animal Rescue means movie goers now have the power to protect rainforests in real-time! #weareonetribe #ozivoiceoftheforest

One voice can start a choir! This is the anthemic culmination of the Ozi journey, written by the incredible Diane Warren and performed by the awesome Tiwa Savage, pure inspiration for those using their voices to create a better world. See the movie at cinemas this weekend and join the choir! Thankyou to International Animal Rescue PanEco Foundation Eden Project Orangutan Coffee Borneo Orangutan Survival (BOS) Foundation Mikros Animation Molinare Air-Edel Music Signature Entertainment UK University of Reading ONE TRIBE - B Corp™ #ozimovie #showyourstripes

A New Adventure for Ozi, in Florence Very excited that Ozi is the Mascot for TEDxOltrarno this weekend organised by Claudio Pedretti at The Club of Florence It will be a great event and a chance for Ozi to step out from the silver screen and start to be a real voice against deforestation, and a campaigner for positive climate initiatives. Which is her real mission. Thankyou to her supporters International Animal Rescue PanEco Foundation Orang Utan Coffee Borneo Orangutan Survival (BOS) Foundation University of Reading ONE TRIBE - B Corp™ The event features some amazing speakers Elia Nichols Rosemary Reed Patrizia Marin Yasmine Saad, PhD Robert Murgatroyd Aisling Connaughton Ian Speirs Andrea Maggiani Gabriele Pao-Pei Andreoli and finally Esther Stanhope, The Impact Guru #TEDxOltrarno #Ozimovie #showyourstripes

New Podcast Alert! This week we’re thrilled to announce the launch of our new podcast "Net Hero: The Carbon Impact Podcast" hosted by our Founder, Ric Porteus. In this debut episode, we sit down with Dr William B. to debunk the complexities of climate claims disclosure and explain how businesses can start their journey to net zero. Whether you're just starting out or looking to refine your strategy, this conversation is packed with actionable advice to help you accurately disclose your carbon impact and take meaningful steps toward a net zero. Don’t miss out—tune in now for the first episode! Links https://lnkd.in/evc_mrre Apple Podcasts Link: https://apple.co/3YUg4Zg Spotify Link: https://spoti.fi/4cCoXtH bCast Link:  https://bit.ly/3WRY9jb #weareonetribe #nethero #climateclaimdisclosure

**ONE TRIBE NOW IN CINEMAS!** We're proud to share that ONE TRIBE - B Corp™ has joined forces with the team behind OZI: Voice of the Forest, a ground-breaking film now showing in cinemas nationwide. 🎥 The animated adventure, brought to life by Leonardo DiCaprio and Mike Medavoy tells the powerful story of Ozi, an orphaned orangutan who sets out to protect her rainforest home from the threat of deforestation. 🌳 It's a story that resonates deeply with our mission at One Tribe, and we'd like to extend a big thank you to Adam Stanhope, Graham Appleby, and the talented team at GCI FILM for choosing One Tribe as the official climate action partner for this project. If you're visiting cinemas, don’t forget to scan the One Tribe QR code in the end credits where every tree you save helps to protect rainforests and preserve orangutan habitats in Indonesia. #WeAreOneTribe #OziVoiceOfTheForest #ClimateAction