Overdrive Digital Ltd

The question "How much should we spend?" is usually the first people ask. Our response is that there is no one size fits all approach and you should run away from anyone who says there is 🏃💨 This should always be reverse engineered from what you want to achieve. Let’s use this hypothetical scenario for a campaign we are running on LinkedIn. We’ve been told we need to generate 50 leads from the campaign. The CVR from our previous campaigns has been around 7%. Our forecasting and previous campaign data has told us the cost per click for the campaign will be approximately £8. First we need to calculate the amount of traffic required: [ Target # of leads / CVR % ] x 100 = Required Traffic For example, we want to generate 50 leads: [ 50 / 7 ] x 100 = 714 (Required Traffic) Now we can estimate the budget based on the required traffic and predicted CPC: Required Traffic x Estimated CPC = Budget 714 x 8 = £5712 Make sure you are following Overdrive Digital for more useful tips and advice! #B2Bmarketing #B2B #LeadGen

Are you looking to drive high-value business outcomes through your marketing efforts? Join us this Wednesday for an exclusive live webinar, "B2B Growth Strategies" featuring expert insights from Chris Wood - Global Head of B2B Strategy, HSBC and Tejal Patel - Marketing Leader, ex-Cisco. 📅 When: Wednesday, 30th October ⏰ Time: 3PM (GMT) 💻 Where: Virtual, Zoom Don’t miss this opportunity to learn practical strategies from leaders who have contributed to growth in some of the world’s most recognised brands! ✅ Register now and reserve your spot: https://lnkd.in/emcGN6kk #b2bgrowthstrategies #b2bmarketing #marketingstrategy

Jon was recently joined by Richard George, Managing Partner and Global Head of SEO at the LSEG (London Stock Exchange Group) to discuss the unique challenges of B2B marketing in the highly regulated financial sector. He shares insights from his 17-year career, From aligning marketing with business goals and driving revenue, to overcoming tracking challenges and simplifying complex products, Richard provides practical advice for marketers in highly regulated industries. 🎧Listen to episode 164 on your preferred podcast platform here: https://bit.ly/3TCPTls #b2bmarketing #b2badvice #marketingstrategy #b2bmarketingstrategy

What are the 3 areas to focus your efforts on to drive high quality leads that convert into pipeline revenue? 1. CRM Data & Tracking. 95% of the case we encounter have a lack of ability to track the performance of marketing activity with confidence. Without being able to track which channels and keywords are driving qualified leads and pipeline revenue, you can’t make informed decisions. 2. Budget vs. Channel. "How much should we spend?" this is a question we get asked a lot. The answer is "It Depends". There are multiple elements to consider, such as the number of leads you want to generate, the estimated conversion rate & how much traffic you need to generate that number of leads and the estimated CPC. You can find the formula we use in our latest guide: https://bit.ly/3Ad0uhs 3. Creative & Copy Concepts The harsh truth is people don't really care about your service offering. They only care about the problem you are solving for them. Directly addressing concerns on landing pages can increase conversion rates by up to 80%. We use copy and creative concepts that leverage popular marketing principles to understand what messaging and creative resonates with our audience, allowing us to optimise quickly and make proactive decisions. You can learn more about these concepts and principles in our guide: https://bit.ly/3Ad0uhs If you are looking to: - Generate high-value leads - Drive pipeline revenue - Improve spend efficiency - Maximise ROI Overdrive Digital is the marketing partner for you. Contact our team today. https://bit.ly/3ybhpQc #B2Bmarketing #B2B #LeadGen #Leadgeneration

At Overdrive Digital Ltd, we understand the challenges B2B marketers face when tasked with driving growth. That's why we're hosting a live webinar event with two experts from the industry. Join us for a fireside discussion with our guests Chris Wood, Global Head of B2B Strategy at HSBC, and Tejal Patel, Marketing Leader and former Cisco executive. Together we will explore the challenges of generating high-value business outcomes through marketing activity and the strategies that will help drive B2B growth. 📅 When: Wednesday, 30th October ⏰ Time: 3PM (GMT) 💻 Where: Virtual, Zoom Gain exclusive access to industry leaders Chris Wood and Tejal Patel, who will share their wealth of experience in B2B marketing. Register to attend here: https://bit.ly/3YorNyE #b2bmarketing #b2bgrowth #b2bstrategy

What a way to end the scale up season! In episode 167, Jon had the privilege of interviewing Steve Tannett, Director of Music Platforms at Marshall Group. Having worked with artists including Sting / The Police, Steve shares the Marshall story and how they went from selling amps to signing artists, and signing the Brit Award nominated Nova Twins. Marketers and music enthusiasts alike will gain valuable takeaways from this conversation on building brands and nurturing talent. Tune in to episode 167: https://bit.ly/3TCPTls 🎸Learn how Marshall has expanded beyond its iconic amplifiers to launch a record label. 🎸Gain insight into the financial realities of supporting emerging artists, particularly the long-term investment required for successful touring and fan base growth. 🎸Understand how digital platforms have democratised the music industry, allowing artists to distribute music independently, bypassing traditional gatekeepers. 🎸Explore the success story of Nova Twins, a band that signed with Marshall Records, leading to critically acclaimed success and major award nominations. 🎸Discover the value of staying true to your creative vision and product, with advice on marketing both music and other creative ventures. #podcast #marketingtips #brandbuilding #businessgrowth

Jon was recently joined by Erica Grubman, Head of Production at Mojo Supermarket, to discuss how they used Out-of-Home to help Nordstrom create a "halo effect" to boost foot traffic to their New York flagship store. By leveraging out-of-home and print placements around the Upper West Side, they turned local awareness into action. 🎧 Tune in to episode 166 for more key takeaways, including: How to navigate complex brand awareness KPIs Maximising budget efficiency in video production The evolving role of agencies and technology in marketing production If you're in marketing or production, this episode is a must-listen! https://bit.ly/3TCPTls #production #creativity #B2Bmarketing #advertising #brandawareness

In episode 164 of the Marketing Freaks podcast, we discuss the concept of engaged revenue in B2B marketing with insights from Richard George of the LSEG (London Stock Exchange Group). Learn how to effectively track customer interactions throughout the sales pipeline, even when traditional lead generation methods fall short. Richard emphasises the importance of understanding your audience's engagement with your content to prove its impact on your pipeline journey. If you want to optimise your marketing strategy and truly understand the value of engaged revenue, this episode is a must-listen! 🎧Listen to episode 164 on your preferred podcast platform here: https://bit.ly/3TCPTls #b2bmarketing #b2bmarketingstrategy #marketingstrategy

What an honour to be joining Jon Quinton from Overdrive Digital and Chris Wood from HSBC to talk about all things B2B marketing. Together we will explore the challenges of generating high-value business outcomes through marketing activity and the strategies that will help drive B2B growth. You can register here - https://bit.ly/403rtq7. #b2b #b2bmarketing #overdrivedigital

We understand the challenges B2B marketers face when tasked with driving growth. That's why we're hosting a live webinar event with two experts from the industry. Join us for a fireside discussion with our guests Chris Wood, Global Head of B2B Strategy at HSBC, and Tejal Patel, Marketing Leader and former Cisco executive. Together we will explore the challenges of generating high-value business outcomes through marketing activity and the strategies that will help drive B2B growth. 📅 When: Wednesday, 30th October ⏰ Time: 3PM (GMT) 💻 Where: Virtual, Zoom Gain exclusive access to industry leaders Chris Wood and Tejal Patel, who will share their wealth of experience in B2B marketing. Register here: https://bit.ly/3YorNyE #b2bmarketing #b2bgrowth #b2bstrategy