Pemberton & Whitefoord LLP (P&W) Design Consultants

We're really excited to announce that P&W has won a prestigious International Visual Identity Awards (IVIA), earning silver for our work on Xceler8, Addo Play Ltd.'s brand of licensed, detailed radio-controlled vehicles! Our team crafted a bold and dynamic visual identity that captures Xceler8’s energy, technology, and adventurous spirit, appealing to both young enthusiasts and seasoned collectors. The award adds to our 100+ design and marketing accolades, showcasing our commitment to innovative brand identity and commercially successful packaging design solutions. For over 30 years, P&W has been a leader in creating distinctive logos and visual identities that thrive in competitive markets. Our expertise extends beyond food and beverage branding, spanning collaborations with global retailers like Tesco and iconic brands like The Coca-Cola Company’s Aquarius Vive. We've also shaped unique identities for own-label products and challenger brands, including Loseley ice cream and HEALTHY FOOD BRANDS LIMITED's Switchle. From retail to diverse sectors such as hospitality and healthcare, we bring a passion for design to every project. If you’re looking for a logo crafted with creativity and care, let’s bring your vision to life. No matter the industry, our team is ready to collaborate and create a brand identity that stands out 💪! Click the link in the comments below to read our recent blog 👇 #brandidentity #awardwin #visualidentity #challengerbrand #toybrand #expertise #logodesign #branding #designagency #designconsultants

🐻 To celebrate Bel's Gogo SqueeZ partnership with Paddington, they are doing a giveaway to win an unforgettable family trip to Bear Lodge at Port Lympne Hotel and Reserve & Howletts Wild Animal Park, as well as 1,000+ Paddington-themed prizes. P&W designed the exclusive promotional packs for the brand! To enter, buy a pack and follow the T&C's on the box 👍. Justine de Monès Amelia Wiggett James Randall, Account Director Darren Barber #competition #promotion #paddington #belgroup #gogosqueez #designconsultants #packagingdesign #designagency

We are excited to share that P&W has achieved a remarkable double win at the prestigious OPENARTAWARDS! 🏆 On 28th September, in Naples, our creative team were honoured with Gold ("Premium") in the Label Design category for our exquisite Seicomart Beaujolais Nouveau wine label collection, and we also earned Silver ("Prestige") in the Self-Promotion category for our innovative 2023 digital Christmas card. Our Seicomart Beaujolais Nouveau wine labels were also awarded Bronze at Vertex Award earlier in the year. This recognition is particularly meaningful because the OpenArt Awards are entirely independent- free from any sector body influence and non-profit, with no public or private subsidies. Winning is testament to the exceptional talent and dedication of our team! 💪 #awards #awardwin #celebrate #packagingdesign #graphicdesign #labeldesign #wine #alcohol #selfpromotion #designconsultants #innovative

Over the past few months, P&W has been supporting Ferrero in launching its new Kinder Bueno campaign aimed at Gen Z and Millennials. It features a £6m multi-channel creative centered around the slogan, "Why be basic, when you can be Bueno?" It's great to see our work in stores and online as we've helped implement the campaign across out-of-home platforms and social media! The campaign's core message emphasises the multi-layered nature of the product, positioning it against more ‘basic’ alternatives and aligns with the brand’s goal to capitalise on its growing sales in the convenience sector, where Kinder Bueno already ranks as the 3rd most popular count-line. #chocolate #confectionery #POS #pointofsale #convenience #sales #kinderbueno #proudferrerian #ferrero Bestway Wholesale

We’re delighted to see that the GRUMPY FROG LTD Spirit of Ilmington pink gin (branding and packaging design by P&W) is now available at Jeremy Clarkson’s new pub, The Farmer’s Dog! Picture this: Clarkson, in his muddy boots and farmer's hat, kicking back after a long, gruelling day of tilling the fields (probably after crashing a tractor or two). He grabs a refreshing pink SOI G&T and raises a glass to all the farm animals who survived his latest farming adventure. We can see him now, pinky up, savouring every sip. Cheers to Clarkson, the world's most unlikely farmer! * This image is absolutely not AI-generated or Photoshopped in any way. It is entirely genuine and 100% authentic, with no digital manipulation involved whatsoever….. 👀 #spirits #farming #clarkson #thefarmersdog #jeremyclarkson #spiritofilmington #alcohol #brand #challengerbrand #SME #designagency #branding #packagingdesign

We crafted a distinctive identity and packaging design for Glory Mornin' Super Vodka, a premium range of flavoured vodkas that captures the essence of “living in the moment.” P&W designed the glass bottle and soft-touch cap from scratch, drawing inspiration from contemporary Japanese aesthetics. The bottles feature celebratory iconography (dancers, music, and carnival elements) printed directly onto the glass, setting the brand apart on the shelf. Our co-founder, Adrian Whitefoord, led the creative process, describing the project as a "dream job" that successfully differentiated Glory Mornin’ from other vodkas on the market. Explore our case study, where we detail the complete journey of creating a brand from the ground up.... #packagingdesign #vodka #alcohol #beverage #celebration #journey #designagency #designconsultants #iconography #bottle #creative

A few years ago, P&W collaborated with The Walt Disney Company on a retail project to provide families with nutritionally balanced meal solutions while engaging kids with Disney storytelling. This range, produced exclusively for Tesco UK, aimed to change parents' perception that character-endorsed products for kids lack nutritional value. Disney's commitment to family values is evident in its films, theatre productions, and theme parks. Reflecting this ethos, the Disney Kitchen range was specially formulated to be low in salt, sugar, and fat while offering tasty 'Main, Side, and Veg' meal combinations that the whole family could enjoy. P&W produced the pack designs and enhanced them with engaging family-friendly games and puzzles on the BOP. We also art-directed all food photography. The range marked a positive step forward for Disney, offering socially responsible meal solutions that encouraged family bonding through shared mealtime experiences, healthy recipes, and fun activities. #packagingdesign #food #retail #disney #readymeals #character #foodphotography #familyfriendly #mealtime #healthy #kids #designagency #graphicdesign #packaging

With over three decades of experience as own-label retail specialists, P&W has cultivated collaborations with numerous international retailers. A few years back, P&W embarked on a mission to define bespoke brand principles for an extensive 200+ SKU 'Basic' range for Eroski, Spain's 4th largest retailer. The grocery store shelf is a fiercely competitive arena, where every product vies for the consumer's attention, be it orange juice or washing up liquid. With countless options, packaging becomes the ambassador of a brand's identity, influencing perception and consumer response. P&W's mission was clear: streamline Eroski's diverse 'Basic' line whilst injecting personality to create an easy-to-navigate and memorable solution. P&W meticulously crafted brand principles for Eroski's 200+ SKU 'Basic' range. We devised a retail strategy that celebrated everyday moments cherished by Eroski consumers, from meal preparation to coffee breaks. The distinctive fusion of illustration and product photography fostered a profound connection with consumers and brought smiles to shoppers' faces. Something that added a layer of complexity to the project was seamlessly incorporating four Spanish languages, which P&W successfully achieved. Our contribution extended to crafting comprehensive guidelines, shelf-ready packaging, and shipping boxes for the entire range. The success of the Eroski Basic line speaks volumes. It witnessed sales growth across diverse store categories. Our partners at Eroski were delighted with the transformation, infusing positivity, vibrancy, and clarity into the store environment for its consumers. Eroski #branding #packaging #packagingdesign #packagingredesign #redesign #ownlabel #ownbrand #beforeandafter #illustration #positivity #shopping #retail #spanish #project #designagency #design

P&W has forged a dynamic and successful partnership with renowned British toy manufacturer Addo Play Ltd., collaborating on an impressive array of toy brands. From innovative radio-controlled vehicles to engaging preschool toys, our designs inspire learning through play, sparking creativity, imagination, and a passion for STEM. Our work on the Little Lot brand garnered recognition, including a GDUSA Magazine award and an International Visual Identity Awards. These accolades reflect our commitment to excellence and innovation in design. For several years, P&W has been at the forefront of creating compelling brand identities for Addo’s diverse sub-brand portfolio. Our expertise extends across a wide spectrum of products, including R Friends fashion dolls, Sandsational kinetic sand kits, Out and About outdoor games, and Experimake science kits. We’ve developed cohesive brand identities and cutting-edge packaging strategies that not only capture the essence of each product but also resonate deeply with consumers. By seamlessly blending creativity and strategy, P&W has helped elevate Addo’s brands to new heights, ensuring their products stand out in a competitive market. Our enduring collaboration continues to drive success, setting new standards in the toy industry. Click one of the two links below to view either our website case studies or our downloadable document showcasing some of the work we've down for Addo's various toy brands. 👇 #toybrand #toys #educational #STEM #designagency #packagingdesign #branddesign #branding #logodesign #strategy #consumers #inspiring

We were delighted to attend the Made in Brunel Design Showcase 2024: INTERACTION graduate show at the Oxo Tower last night. Congratulations to all the exhibitors – there was some very impressive and professional work on show. It was great to chat to so many graduates and lecturers and dive into the interesting projects and awareness campaigns that have been explored by students this year. We wish you all the best with your future careers 👏👏👏   Brunel University London #madeinbrunel #university #brunel #graduate #showcase #design #designers #exhibitors #projects #awareness #campaigns #congratulations OXO #graduateshow #London #londondesign #lecturer