Pemberton & Whitefoord LLP (P&W) Design Consultants

We crafted a distinctive identity and packaging design for Glory Mornin' Super Vodka, a premium range of flavoured vodkas that captures the essence of “living in the moment.” P&W designed the glass bottle and soft-touch cap from scratch, drawing inspiration from contemporary Japanese aesthetics. The bottles feature celebratory iconography (dancers, music, and carnival elements) printed directly onto the glass, setting the brand apart on the shelf. Our co-founder, Adrian Whitefoord, led the creative process, describing the project as a "dream job" that successfully differentiated Glory Mornin’ from other vodkas on the market. Explore our case study, where we detail the complete journey of creating a brand from the ground up.... #packagingdesign #vodka #alcohol #beverage #celebration #journey #designagency #designconsultants #iconography #bottle #creative

A few years ago, P&W collaborated with The Walt Disney Company on a retail project to provide families with nutritionally balanced meal solutions while engaging kids with Disney storytelling. This range, produced exclusively for Tesco UK, aimed to change parents' perception that character-endorsed products for kids lack nutritional value. Disney's commitment to family values is evident in its films, theatre productions, and theme parks. Reflecting this ethos, the Disney Kitchen range was specially formulated to be low in salt, sugar, and fat while offering tasty 'Main, Side, and Veg' meal combinations that the whole family could enjoy. P&W produced the pack designs and enhanced them with engaging family-friendly games and puzzles on the BOP. We also art-directed all food photography. The range marked a positive step forward for Disney, offering socially responsible meal solutions that encouraged family bonding through shared mealtime experiences, healthy recipes, and fun activities. #packagingdesign #food #retail #disney #readymeals #character #foodphotography #familyfriendly #mealtime #healthy #kids #designagency #graphicdesign #packaging

With over three decades of experience as own-label retail specialists, P&W has cultivated collaborations with numerous international retailers. A few years back, P&W embarked on a mission to define bespoke brand principles for an extensive 200+ SKU 'Basic' range for Eroski, Spain's 4th largest retailer. The grocery store shelf is a fiercely competitive arena, where every product vies for the consumer's attention, be it orange juice or washing up liquid. With countless options, packaging becomes the ambassador of a brand's identity, influencing perception and consumer response. P&W's mission was clear: streamline Eroski's diverse 'Basic' line whilst injecting personality to create an easy-to-navigate and memorable solution. P&W meticulously crafted brand principles for Eroski's 200+ SKU 'Basic' range. We devised a retail strategy that celebrated everyday moments cherished by Eroski consumers, from meal preparation to coffee breaks. The distinctive fusion of illustration and product photography fostered a profound connection with consumers and brought smiles to shoppers' faces. Something that added a layer of complexity to the project was seamlessly incorporating four Spanish languages, which P&W successfully achieved. Our contribution extended to crafting comprehensive guidelines, shelf-ready packaging, and shipping boxes for the entire range. The success of the Eroski Basic line speaks volumes. It witnessed sales growth across diverse store categories. Our partners at Eroski were delighted with the transformation, infusing positivity, vibrancy, and clarity into the store environment for its consumers. Eroski #branding #packaging #packagingdesign #packagingredesign #redesign #ownlabel #ownbrand #beforeandafter #illustration #positivity #shopping #retail #spanish #project #designagency #design

P&W has forged a dynamic and successful partnership with renowned British toy manufacturer Addo Play Ltd., collaborating on an impressive array of toy brands. From innovative radio-controlled vehicles to engaging preschool toys, our designs inspire learning through play, sparking creativity, imagination, and a passion for STEM. Our work on the Little Lot brand garnered recognition, including a GDUSA Magazine award and an International Visual Identity Awards. These accolades reflect our commitment to excellence and innovation in design. For several years, P&W has been at the forefront of creating compelling brand identities for Addo’s diverse sub-brand portfolio. Our expertise extends across a wide spectrum of products, including R Friends fashion dolls, Sandsational kinetic sand kits, Out and About outdoor games, and Experimake science kits. We’ve developed cohesive brand identities and cutting-edge packaging strategies that not only capture the essence of each product but also resonate deeply with consumers. By seamlessly blending creativity and strategy, P&W has helped elevate Addo’s brands to new heights, ensuring their products stand out in a competitive market. Our enduring collaboration continues to drive success, setting new standards in the toy industry. Click one of the two links below to view either our website case studies or our downloadable document showcasing some of the work we've down for Addo's various toy brands. 👇 #toybrand #toys #educational #STEM #designagency #packagingdesign #branddesign #branding #logodesign #strategy #consumers #inspiring

We were delighted to attend the Made in Brunel Design Showcase 2024: INTERACTION graduate show at the Oxo Tower last night. Congratulations to all the exhibitors – there was some very impressive and professional work on show. It was great to chat to so many graduates and lecturers and dive into the interesting projects and awareness campaigns that have been explored by students this year. We wish you all the best with your future careers 👏👏👏   Brunel University London #madeinbrunel #university #brunel #graduate #showcase #design #designers #exhibitors #projects #awareness #campaigns #congratulations OXO #graduateshow #London #londondesign #lecturer

We've refreshed our Tesco case study! It now features some beloved classics, such as our award-winning kid's tissue boxes and the Naturally cleaning range, alongside more recent work on Tesco's Core Christmas & Easter collections. Since 1987, P&W has enjoyed a trusted partnership with Tesco. This close collaboration has given us unparalleled experience, contributing to Tesco's position as the No. 1 retailer in the UK for over thirty years. Our creative efforts have earned P&W more than 85 design and marketing awards, including Pentawards & Mobius Awards. Our approach involves seamless collaboration with Tesco's in-house team to deliver impactful, expertly crafted solutions. We ensure meticulous consistency in evolving and maintaining Tesco's design system, facilitating effortless shopping experiences for customers. Beyond packaging design, P&W offers comprehensive artworking services, POS design and photographic management. We coordinate projects with a diverse array of talent, including illustrators, photographers, and copywriters, ensuring every aspect of the process is expertly managed. Check out our work by clicking on the link in the comments! 👇 #ownlabel #ownbrand #tesco #packagingdesign #artworking #designagency #designconsultants #retail #retaillandscape #design #shopping #photography #illustration #newwork #casestudy #retailer

We’re thrilled to announce that our Beaujolais Nouveau wine range for the Japanese convenience store chain, Secoma, has won Bronze at this year’s The Vertex Awards! The awards are the only global competition “devoted exclusively to the art of Private Brand package design”.   Here are five condensed facts about Beaujolais Nouveau and its special connection with Japan:   🍷 Popularity: Japan is one of the largest importers of Beaujolais Nouveau, embracing it since the 1980’s with widespread celebrations. 🛁 Cultural Events: The release of Beaujolais Nouveau is marked with parties, tastings, and unique events like wine baths in Japan. ⏰ Time Zone Advantage: Japan's time zone allows its consumers to be among the first to taste the new Beaujolais Nouveau each year. 🇯🇵 Effective Marketing: Marketing strategies in Japan emphasise the wine's fresh qualities, with seasonal packaging and limited editions boosting its appeal. 🍲 Innovative Consumption: The Japanese enjoy Beaujolais Nouveau in diverse ways, including culinary pairings with local cuisine and soaking themselves in wine-infused hot springs.   P&W has a longstanding partnership with Secoma, a cornerstone of Japan's retail convenience landscape for over 26 years. Our collaboration, especially in the annual Beaujolais Nouveau project spanning more than 15 years, has been a highlight.   Infused with a distinctive UK/European sensibility, our packaging approach for the retailer has consistently reshaped its visual identity, setting it apart in the crowded Japanese marketplace.   Central to our collaboration is the Beaujolais Nouveau project, an annual opportunity for us to flex our creative muscles and craft bespoke experiences. Through collaborations with talented artists and illustrators, we’ve curated a collection of imagery that captures the essence of this cherished wine tradition. Art Director – Adrian Whitefoord, Founding Partner Creative Designer & Illustrator – Krupali Patel #wine #japanese #packagingdesign #awardwinning #designconsultants #collaboration #design #labeldesign #designagency #ownlabel #ownbrand #beaujolais 

🍦Recently, we've been collaborating with Ferrero on the launch of their new White Ferrero Rocher ice cream! We've been busy creating innovative POS solutions and engaging digital animations featuring the full range, like this one! #POS #chocolate #confectionery #proudferrerian #ferrerorocher #marketing #designconsultants #designagency #icecream #new #NPD #frozen #advertising James Randall, Account Director Darren Barber Sam Wells - Krupali Patel Sarah Sparks 💪

P&W designed these pieces for Ferrero’s 60 Years of Smiles celebration in their UK office 👍🎈 #proudferrerian #nutella #ferrero #giveanutellasmile #celebration #marketing #shoppermarketing

We are thrilled to announce that our esteemed client, Spirit of Ilmington, has been honoured with an award at The London Spirits Competition 2024! This renowned competition is celebrated for its meticulous evaluation process, focusing on three fundamental criteria: quality, value for money, and presentation. GRUMPY FROG LTD’s Dry Gin, securing a prestigious Silver Medal with an impressive score of 79 points, embodies excellence across all dimensions. Its remarkable quality is evident in its delightful blend of fresh, floral sweetness and impeccably clean finish. Furthermore, it delivers exceptional value, offering a premium experience at an accessible price point. Not only does it tantalise the taste buds, but its captivating appearance owes credit to P&W's exceptional packaging design solution for the brand! The company’s achievement underscores its mastery in crafting spirits that excel on every level, solidifying its position as a standout contender in the global spirits’ landscape. #spirits #competition #award #designagency #designsolution #packagingdesign #alcohol #gin #beverages #foodanddrinks #foodandbeverages Bill Buckley