Paperplanes UK

Plato is back with an outstanding Paperplanes campaign stat that will leave you wanting more. This week we sat down with a fresh new client in the travel and hospitality space to review initial performance from the abandon quote Paperplanes triggered DM. The results speak for themselves. Data-driven direct mail the Paperplanes way makes a difference. Performance was enhanced through our ability to pull in specific destinations based on what the customer had browsed . Courage is knowing what not to fear. So if you are willing to direct some marketing spend these results won't let you down #inflight #data #Paperplanes #directmail #email

Some interesting thoughts from our founder on the growth of the UK eCommerce market

Statista is reporting a slow decline in DM spend across 2024 to 2029, from 2.89 billion pounds to 2.73 billions pounds What does this mean for your brand? If you are looking to invest in Direct Mail we have to find the right audiences to target to eliminate wasted spend. Data-driven decisions will allow you to be more efficient with your spend. Now is the time to think of marketing spend efficiencies. So give Paperplanes approach a try. Trust us, you won't regret the decision #WTF #Paperplanes #directmail #email #statista

When a customer abandons a subscription journey how do you choose to reach them? Email? sure! SMS? OK! META? could be pricey but fine... If you looking to drive subscription there is considerable value in creating as many marketing touchpoints as you can. Landing a well timed and well personalised piece of direct media into a customer's postbox will not only create the desired action you are looking for but will generate extra sales and conversions over a longer time frame. Don't believe us? Ask our numerous eCommerce partners who successfully upsell everyday utilising Paperplanes If you want to make the most out of a channel that keeps on giving you need to give data-driven direct mail the Paperplanes way a try. Trust us, you won't regret the decision #inflight #data #Paperplanes #directmail #email

According to the Digital Marketing Institution Dark traffic poses a big risk to digital marketing spend efficiency and attribution... 'The rise of dark traffic, also known as dark social, is a significant trend affecting marketers’ ability to track and attribute website visits accurately. Many companies find that their marketing efforts often involve people hearing about them through podcasts, webinars, or social media posts. However, when these individuals eventually visit the company’s website, the traffic is typically attributed to direct visits or organic search, masking the true sources of influence.' Alternatively Direct Mail attribution can be much cleaner through tried and tested methods we apply here at Paperplanes. Our approach will help you make the most of your marketing spend. If you want to make the most out of a channel that keeps on giving you need to give data-driven direct mail the Paperplanes way a try. Trust us, you won't regret the decision #DMA #horror #data #Paperplanes #directmail #email

When you have a key promotional period on the horizon it is important to direct as much awareness as you can towards it to maximise uptake. This is why it comes as no surprise that Paperplanes were responsible for 10% of total web orders for a high-end furnishing brand as part of their most recent promo period. The results generated outlined just how impactful Paperplanes can be versus spend in social/display/SMS even email! If you want to make the most out of a channel that keeps on giving you need to give data-driven direct mail the Paperplanes way a try. Trust us, you won't regret the decision #inflight #data #Paperplanes #directmail #email

As marketing channels become more established and spend increases across them it is harder and harder to get the cut through you truly need to make a difference Direct Mail has obviously been around for years however the utilisation of the channel for relevant, personalised and timely follow up is still rather limited. As a consequence our approach will help you make the most of your marketing spend. If you want to make the most out of a channel that keeps on giving you need to give data-driven direct mail the Paperplanes way a try. Trust us, you won't regret the decision #DMA #horror #data #Paperplanes #directmail #email

If you are looking for a way to brighten up your office there is nothing better than doing the decorating yourself. We have a whole gallery of unique and bright Planes flying over the London skyline in the office. Come check them out when you are next in Shoreditch... it's like the Louvre for Direct Mail. #lunchandlearn #paperplanes #collaboration #friday #curiosity

When you have a key promotional period on the horizon it is important to direct as much awareness as you can towards it to maximise uptake. This is why it comes as no surprise that Paperplanes were responsible for 10% of total web orders for a high-end furnishing brand as part of their most recent promo period. The results generated outlined just how impactful Paperplanes can be versus spend in social/display/SMS even email! If you want to make the most out of a channel that keeps on giving you need to give data-driven direct mail the Paperplanes way a try. Trust us, you won't regret the decision #inflight #data #Paperplanes #directmail #email

El Dorado here we come! 🤣 🤣 🤣