Passle

Are you a professional services marketer struggling to create regular thought leadership? Passle has been designed specifically for you, making the creation of thought leadership simple, scalable and effective. 🎬 Check out our new video to explore how Passle helps you achieve: - Author-centric Publication - Clear Governance - Create Once, Publish Everywhere Distribution - Automated & Relevant Feedback From seamless governance to impactful feedback, Passle ensures your firm’s expertise reaches the right audience, wherever they are. Passle Co-founder Adam Elgar shares more, follow the link below. #ThoughtLeadership #ProfessionalServicesMarketing #LegalMarketing

“Communicate with firm leadership that a business development training program can help educate the attorneys on what the right steps are.” In episode 165 of the CMO Series Podcast, Charles Cousins speaks with Louise Henkel, Director of Business Development and Marketing at Hill Ward Henderson, and the brains behind the firm’s highly successful business development training program. Louise takes us behind the scenes of their initiative, sharing insights on its impact, the challenges she’s overcome, and her vision for the future of BD at Hill Ward Henderson. If you're looking to build a BD-focused culture in your firm, this episode is a must-listen. The full episode is linked in the comments.

4 years, 200+ episodes, 300+ incredible guests, and over 650,000 listens across 90 countries. When we started the CMO Series Podcast, we could never have imagined the impact it would have. We’re so grateful to be part of this vibrant, thoughtful community of marketing and BD leaders. None of this would have been possible without you - our listeners - and of course, our brilliant guests who’ve generously shared their insights. You’ve all played a pivotal role in driving this industry forward, and we’re beyond thankful for the connections and conversations we’ve had along the way. 🙏 We’re going even bigger in 2025! Stay tuned for more insights from the brightest legal minds on our newest series, CMO Series Rainmakers, where we interview Managing Partners, plus conversations with Louise Henkel, Kim Lansdown, Kate Fairweather, Joseph Palermo and Gregory Fleischmann are dropping on the main channel soon.🎙️ #CMOSeriesPodcast 

Last week, the Passle team hit Thomson Reuters Marketing Partner Forum in Sonoma Valley. Whilst there, Eugene McCormick had the opportunity to moderate a panel discussion, delving into the ways that AI can impact the process of reaching clients at scale through thought leadership. Generative AI is purported to become a top strategic priority for the legal profession, as reported in the Thomson Reuters ‘State of Legal Report’, making this a very timely and relevant discussion for everyone in the room. Thank you to our panelists, Alma Asay, Julie L. Cohen and Laura Fulton, for taking the time to join the conversation and share your valuable insights. 

We’re excited to introduce CMO Series Rainmakers - a new series where we’ll explore how influential leaders on the legal side of firms are using thought leadership to strengthen their brands, build client relationships, and drive growth. To kick things off, Connor Kinnear is joined by Jeffrey Greenbaum, Managing Partner at Frankfurt Kurnit Klein & Selz. Jeffrey shares how his approach helped FKKS’s blog achieve over 720,000 views, and how consistent, impactful thought leadership has been a game-changer for him and his firm. Tune in to hear his insights on building a strong thought leadership presence and integrating business development into daily practice. Catch the full episode linked in the comments.🎧 #CMOSeriesRainmakers #legalmarketing

Interested in learning how technology, including AI, can level up your marketing and BD efforts? We're joining HugoMRM and Sitecore Content Hub to explore the opportunities available today and we'll hear from industry leaders including A&O Shearman. 📍 London 🗓️ Tuesday 4 March 2025 ⏰ 8.45 - 11.30am Find out more and sign up below. 👇

“You have to find ways to be pertinent, credible, and top of mind for the type of work you want to attract.” In the latest episode of the CMO Series Podcast, Charles Cousins sits down with Sarah Mitchell, MBA., an expert in marketing, business development and communications across top Canadian law firms. Sarah shares her strategies for "selling the brains of lawyers" and explores the evolution of legal marketing. From harnessing brand identity to drive business development, to preparing for upcoming shifts in the industry over the next decade, Sarah offers valuable insights to help CMOs navigate emerging tools and strategies that will enable firms to effectively sell their lawyers’ expertise and stand out in a competitive market. Listen to the full episode via the link in the comments.

“You really have to look at your firm, look at the culture and each practice group to figure out what works best for everyone, and come up with a system.” In this episode of the CMO Series Podcast, Charles Cousins sits down with William McLaughlin, Director of Marketing at McNees Wallace & Nurick LLC, whose career has taken him from Southeast Asia to the US. William discusses his strategies for driving BD success, offering a step-by-step guide to adapting approaches and nurturing client relationships across diverse markets. He also shares valuable insights on why building strong client relationships is essential for successful business development in law firms, no matter their location. Listen to the full episode, linked in the comments.

How can your Martech stack help you stay ahead of the competition? In this week’s episode of the CMO Series Podcast, we dive into exactly that. Join Jaclyn Braga, Director of Marketing and Business Development at Morse, and Jenny Hills, Marketing Operations Manager at Axinn, Veltrop & Harkrider LLP, as they sit down with Yasmin Zand to explore how technology is transforming legal marketing. They discuss the best ways to leverage these tools for success, as well as the challenges of implementing them and offer advice for those embarking on their Martech journey. Listen to the full episode via the link in the comments.

Bringing outside experience into the legal industry can offer fresh perspectives and innovative approaches that drive growth and transformation. In this episode of the CMO Series Podcast, Alistair Bone sits down with Brendan Delaney, Chief Brand Experience Officer at BAL, to discuss his journey into the legal sector and how his background has shaped his approach to legal marketing. Brendan shares the challenges he’s faced, and what law firms should consider when hiring from outside the industry. Tune in to understand the power of cross-industry experience in reshaping legal marketing. The full episode is linked in the comments.