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3 ingredients of effective business graphic design Graphic design that aims to get the audience to specifically buy from you is likely to be more successful in helping to grow your business online. https://lnkd.in/efp6Necz

The Battle of Brains: The Pros and Cons of Using AI for Website Copy With the rise of Artificial Intelligence (AI), businesses are now exploring the possibility of using machines to create website content instead of relying on human creativity. This has sparked a debate over the pros and cons of using AI vs. human creativity for website copy. In this article, we'll explore the advantages and disadvantages of both approaches and help you make an informed decision on which method is right for your business. https://lnkd.in/ecq9ZVYA

5 really important steps to guarantee high quality design When you're looking for a high quality design to give your organisation's visuals that much-needed injection of inspiration, there will be a lot to think about. Here are five essential steps that will help you make the right decision. https://lnkd.in/gwyNgRp

Are your brand's communications 'fluffy'? Do they have a razor-sharp focus on the essential elements your audiences will wish to know about? #smallbusinessbranding #smallcharitybranding #brandingstrategy

Our tagline is "We hold your hand while building your brand", but who or what is your brand? If your brand were a person, who would it be? Your brand should be able to easily identify with one of these 12 archetypes and with that personality in mind, create a brand voice. Take a step back and evaluate your tone, which should accurately reflect your brand’s personality. Always use your voice to convey your brand personality consistently.

If visitors are impressed enough by your site to stay on it for longer than they do your competitors' sites, this is a sign that they are actually engaged by what you have to offer. So, how can you give your site visitors more reasons to linger on your pages?

The connection between SEO and your website content strategy It is essential to have a website content strategy that recognises the importance of and incorporates SEO – whatever your brand's sector or current level of prominence may be. https://lnkd.in/epfDCX2P

The Hidden Gems: how high-quality hosting really elevates website performance When it comes to creating a successful online presence, having a reliable and high-quality web hosting service is crucial. Web hosting is the process of storing your website's files and making them accessible to visitors on the internet. It is the foundation of your website's performance and can significantly impact its speed, security, and overall user experience. https://lnkd.in/eT88DMWc

Here are 3 steps that will go a long way to making your graphic designer's (and your!) life easier, enabling you to turn your ideas about your brand's graphic design into a compelling reality.

Your company blog needs attractive graphics, too You need to give the graphics of your blog a little TLC, just as is the case with the rest of your brand's site. Here are a few reasons why blog graphic design can be such a wrongly overlooked aspect of online marketing for small business. https://lnkd.in/gAA_q8-7