🌟 Looking for Collaborative Partners! 📝 → 👤📊 🌟 We're reaching out to explore potential collaborations to test a new tool we've been working on. Our data segmentation tool is designed to help convert questionnaires and form responses into meaningful user personas, providing valuable insights into customer behaviours and preferences. Why Collaborate with Us? 🛠️ Be among the first to try out our tool, which aims to simplify data segmentation and make it more accessible. 👐 Work with a team that values your insights and feedback to help us improve and refine the tool. 📊 Enhance your own research and understanding of customer data by turning responses into actionable personas faster and more efficiently. 🤔 Your feedback and perspective will play a crucial role in shaping the future of this tool. We'd love to connect with researchers, data analysts, UX/UI professionals, and anyone interested in improving how we understand and segment audiences. Whether you're from a start-up, a company, or an academic setting, your input would be greatly appreciated. If you're interested in collaborating, please feel free to message me directly or email us at dan@persona.design #DataSegmentation #UserPersonas #Collaboration #CustomerInsights
Persona Design Ltd
Software Development
Persona Design is an exciting start-up business on a journey to revolutionise the use of AI in the creative industries.
About us
We are reinventing the way personas inspire and aid the creative process.
- Website
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https://persona.design/
External link for Persona Design Ltd
- Industry
- Software Development
- Company size
- 2-10 employees
- Headquarters
- Newcastle-upon-Tyne
- Type
- Privately Held
Locations
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Primary
Newcastle-upon-Tyne, GB
Employees at Persona Design Ltd
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Daniel Foster-Smith
PhD (AI for ideation and creativity) at Newcastle University | Founder @persona.design | Consultant Designer and Developer
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Charlotte Pennington
Researcher at Persona Design Ltd
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Jimmy Arikawe
Innovating Solutions with Design & Technology | Results-Driven Product Designer
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Josh Dawson
Freelance Software Developer & Architect | Node.js | TypeScript
Updates
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We're looking forward to being part of Creative UK North East Cohort 5! More to come soon! 👀
🚨Exciting news incoming... We're proud to announce the newest cohort of the Create Growth Programme! Hailing from all corners of the North East, our newest cohort of businesses in tech, film, publishing, design and everything in between started their journey with us in September and we cannot wait to see how they grow. 🔗https://hubs.ly/Q02Sm7fq0 The North East Create Growth Programme is delivered in partnership with The North East Combined Authority
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Persona Design has reached a milestone! We’re now halfway through our design stage and are ready to demonstrate what we’ve done so far. But we need your help… We’re looking for any design and/or marketing agencies to spend some time with us to tell us what you - the end user - really thinks. If you’d like to be part of developing a tool, which we (modestly) think, will revolutionise your industry, please get in touch and set up a short introductory call with us. #AI #persona #marketing #marketingagency #data #marketresearch
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If you’re in the marketing sector and hear the word “persona”, what do you think? “It’s a vital part of the design process, really useful and a great way to identify our ideal customer…. Or…. “Ugh, a necessary evil, but hours of trawling manually through customer research data, cross referencing and generally a bit of a pain?” Wouldn’t it be great if there was a tool that made it all so much easier? Get in touch with us now and we’ll transform how you view developing and using personas in your role. #AI #persona #marketing #data #marketresearch
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Here at Persona, we’re not in the business of telling you how to do your job. But if we told you how you could do your job faster, more efficiently, and more productively, while getting clear, detailed and informative insights to help build your clients' ideas into a tangible, well designed product, might you be interested? Persona Design are developing a tool that will help make your life so much easier, freeing up more of your precious time to get on with the “creative” bit – the work you really enjoy. We’d love to take you on our journey, to have you part of what we think will be a revolutionary tool for the marketing and design industry. Get in touch now and we’ll tell you more. #ai #persona #marketing
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✨ We are delighted to share some fantastic news! ✨ Persona Design is honoured to have been selected as one of the successful organisations in the Hartree Centre SME Hubs' fourth open call. 🎉 Over the next 12 weeks we will have the opportunity to collaborate with the talented Data Scientists at Hartree Centre SME Hubs on our data project. Our AI-powered tool, designed to help organisations better understand their audiences by developing user personas from existing data, stands to greatly benefit from this collaboration! Also congratulations to our fellow successful organisations, Ternan Energy and iCOR Systems Ltd. We are looking forward to this collaboration! 🚀 👀 #DataScience #AI #Innovation #Collaboration
We are pleased to announce the results of our fourth open call. 🎉 The successful organisations that our data scientists will be working with over the next few months are Ternan Energy, iCOR Systems Ltd and Persona Design Ltd. Over the next 12-weeks, our Data Scientists will work with the organisations on their data project. If you would like to learn more about our collaborative data projects, click here. 👇 https://lnkd.in/eT7gZAx5 Learn more about the three successful SMEs here👇 About Ternan Energy Ternan Energy is an independent marine geoscience consultancy that helps clients with marine infrastructure and engineering projects. About iCOR Systems Ltd iCOR is an online audit solution with expert knowledge of UK environmental legislation, which helps to protect against prosecution and improves sustainability strategies. About Persona Design Persona Design is transforming the way that organisations are understanding their audiences with an AI-powered tool that develops user personas based on existing data. Congratulations to the successful organisations - we can't wait to get started on the projects! STFC Hartree Centre Sunderland Software City National Innovation Centre for Data #dataproject #data #ai
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Traditional design briefs will always have a place in the world, but let’s face it, the journey between brief and final strategy can be a long and winding road! Poorly defined requirements, lack of clarity, poor quality market research, poor collaboration…the list goes on…can all lead to a frustrated agency and disappointed, disillusioned client. But, imagine a tool that could make the entire process smoother and so much more efficient. Persona Design are working hard to make the lives of brands, design agencies, in-house marketing teams and PR much easier! We’re looking for partners to help us design the next generation of persona development. If you’d like to know more about what we’re up to and how it could streamline making sure your user voice is heard all the way through your process, get in touch through LinkedIn. #UserVoice #AudianceVoice #GetInvolved #HelpUsBuildAKickassProduct
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We think this is mad, do you agree? #Briefing #AudienceUnderstanding #confused
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Personas are supposed to help the designers understand users' needs, experiences, behaviours and goals and build empathy with your audience, however, they often fall short: Here are some of the ways Personas go wrong: • Audience’s beliefs and opinions change with time • Project boundaries change as it develops • Research team doesn’t work closely with the design team • Based on subjective opinions and not properly researched, generally due to time/budget limits • It’s impossible to condense all the research into a helpful one-pager We would love to hear other ways you have seen personas misused!! #BadDesign #DesignPersonas #UX #DesignFail
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Here at Persona Design, we’re on a mission to revolutionise traditional persona development. No more static, poorly informed, shallow profiles that only give a tiny glimpse into the behaviours of your customers. If you’d like to be involved in helping to shape the future of design, please reach out on LinkedIn. #AudienceInsights #InteractivePersonas #VoiceOfCustomer #Personas