Persona Design Ltd

🌟 Looking for Collaborative Partners! 📝 → 👤📊 🌟 We're reaching out to explore potential collaborations to test a new tool we've been working on. Our data segmentation tool is designed to help convert questionnaires and form responses into meaningful user personas, providing valuable insights into customer behaviours and preferences. Why Collaborate with Us? 🛠️ Be among the first to try out our tool, which aims to simplify data segmentation and make it more accessible. 👐 Work with a team that values your insights and feedback to help us improve and refine the tool. 📊 Enhance your own research and understanding of customer data by turning responses into actionable personas faster and more efficiently. 🤔 Your feedback and perspective will play a crucial role in shaping the future of this tool. We'd love to connect with researchers, data analysts, UX/UI professionals, and anyone interested in improving how we understand and segment audiences. Whether you're from a start-up, a company, or an academic setting, your input would be greatly appreciated. If you're interested in collaborating, please feel free to message me directly or email us at dan@persona.design #DataSegmentation #UserPersonas #Collaboration #CustomerInsights

We're looking forward to being part of Creative UK North East Cohort 5! More to come soon! 👀

Persona Design has reached a milestone! We’re now halfway through our design stage and are ready to demonstrate what we’ve done so far. But we need your help… We’re looking for any design and/or marketing agencies to spend some time with us to tell us what you - the end user - really thinks. If you’d like to be part of developing a tool, which we (modestly) think, will revolutionise your industry, please get in touch and set up a short introductory call with us. #AI #persona #marketing #marketingagency #data #marketresearch

If you’re in the marketing sector and hear the word “persona”, what do you think? “It’s a vital part of the design process, really useful and a great way to identify our ideal customer…. Or…. “Ugh, a necessary evil, but hours of trawling manually through customer research data, cross referencing and generally a bit of a pain?” Wouldn’t it be great if there was a tool that made it all so much easier? Get in touch with us now and we’ll transform how you view developing and using personas in your role. #AI #persona #marketing #data #marketresearch

Here at Persona, we’re not in the business of telling you how to do your job. But if we told you how you could do your job faster, more efficiently, and more productively, while getting clear, detailed and informative insights to help build your clients' ideas into a tangible, well designed product, might you be interested? Persona Design are developing a tool that will help make your life so much easier, freeing up more of your precious time to get on with the “creative” bit – the work you really enjoy. We’d love to take you on our journey, to have you part of what we think will be a revolutionary tool for the marketing and design industry. Get in touch now and we’ll tell you more. #ai #persona #marketing

✨ We are delighted to share some fantastic news! ✨ Persona Design is honoured to have been selected as one of the successful organisations in the Hartree Centre SME Hubs' fourth open call. 🎉 Over the next 12 weeks we will have the opportunity to collaborate with the talented Data Scientists at Hartree Centre SME Hubs on our data project. Our AI-powered tool, designed to help organisations better understand their audiences by developing user personas from existing data, stands to greatly benefit from this collaboration! Also congratulations to our fellow successful organisations, Ternan Energy and iCOR Systems Ltd. We are looking forward to this collaboration! 🚀 👀 #DataScience #AI #Innovation #Collaboration

Traditional design briefs will always have a place in the world, but let’s face it, the journey between brief and final strategy can be a long and winding road! Poorly defined requirements, lack of clarity, poor quality market research, poor collaboration…the list goes on…can all lead to a frustrated agency and disappointed, disillusioned client. But, imagine a tool that could make the entire process smoother and so much more efficient. Persona Design are working hard to make the lives of brands, design agencies, in-house marketing teams and PR much easier! We’re looking for partners to help us design the next generation of persona development. If you’d like to know more about what we’re up to and how it could streamline making sure your user voice is heard all the way through your process, get in touch through LinkedIn. #UserVoice #AudianceVoice #GetInvolved #HelpUsBuildAKickassProduct

We think this is mad, do you agree? #Briefing #AudienceUnderstanding #confused

Personas are supposed to help the designers understand users' needs, experiences, behaviours and goals and build empathy with your audience, however, they often fall short: Here are some of the ways Personas go wrong: • Audience’s beliefs and opinions change with time • Project boundaries change as it develops • Research team doesn’t work closely with the design team • Based on subjective opinions and not properly researched, generally due to time/budget limits • It’s impossible to condense all the research into a helpful one-pager We would love to hear other ways you have seen personas misused!! #BadDesign #DesignPersonas #UX #DesignFail

Here at Persona Design, we’re on a mission to revolutionise traditional persona development. No more static, poorly informed, shallow profiles that only give a tiny glimpse into the behaviours of your customers. If you’d like to be involved in helping to shape the future of design, please reach out on LinkedIn. #AudienceInsights #InteractivePersonas #VoiceOfCustomer #Personas