PHD

Yesterday, a number of PHDers joined Omniwomen UK and Allies for their latest Connect event in Manchester. A fantastic event that connected talent from across Omnicom to support women in the workplace to discuss how everyone can work together to overcome the leadership challenges women face. Special thanks to Elizabeth Rickard and Monica Conway for their exceptional organisation, and to ITV for graciously hosting this impactful gathering. #omniwomenukandallies #OUKA #OmniwomenConnect #PHDManchester

The PHD clients performed exceptionally well, of course. 😉

**PHD Connect 2025: PHD UK unpacks the question ‘Is optimism dead?’** Today, PHD UK brought together clients, media partners and PHDers to explore the thought-provoking topic ‘Is optimism dead?’. PHD UK Chief Strategy Officer Eva Grimmett, and Head of Insight, Louise Twycross-Lewis, opened the event with the launch of new, proprietary PHD research into the subject, exploring how optimistic British consumers are feeling. They were joined later in the morning by PHD strategists Ben Harris, Megan Conneely, Lucy Collier, Tom Quinton & Tom Sheppey who presented what the research’s findings mean for brands and how they can leverage the power of optimism. PHD was also privileged to be joined by a collection of incredible speakers who then gave their expert perspectives on optimism through a range of different lenses: ➡️ Kevin Maguire (The Mirror) and Sam Lister (The Express) debated whether we should be optimistic about the current political and economic landscape. ➡️ 💥 Amy Kean 💥, CEO of Good Shout and best-selling author, shared her thoughts on optimism and the power of collective voices. ➡️ Phil Rowley, Head of Futures at Omnicom Media Group UK, explored how optimistic we should be about the role of technology in the future. ➡️ and Bruce Daisley, best-selling author of Fortitude and The Joy of Work, reflected on whether we should be optimistic about the future of work. It was a fantastic day of inspiration, provocation, and insight. A big thank you to all our speakers and to everyone who came, with special thanks to our partners at Reach plc #PHDConnect2025 #PHDIntelligenceConnected #CulturalInsights

Gathering our entire team together with the rest of the Omnicom Media Group Sweden agencies in one room for our Kickoff meeting was incredible! What an energy! We are ready for 2025! Soonmi Wessman, Patrik Stenberg, Daniel Källberg #Kickoff2025 #PHDSweden

Thank you to all of the UK media partners who joined us at Bafta this morning for our ‘2025 – the year ahead’ event. Here’s to a year of collaboration and collective success. #PHDIntelligenceConnected 

Congratulations to Christian Fedorczuk, the newly appointed CEO of PHD MENA, bringing his global expertise and creative vision to lead the agency into its next phase of growth. With a career spanning over 20 years in media and creative industries, Christian has held leadership roles at Omnicom Media Group, Dentsu, and IPG, driving growth across key markets including London, LA, Tokyo, and Dubai. Notably, he spent a transformative decade at OMG, including time in Dubai from 2007 to 2010, fostering a deep understanding of the region’s unique dynamics. Most recently, he co-founded a design studio in Harajuku, collaborating with brands like Adidas, Red Bull, and Apple. In addition to Christian’s appointment, Karen Doumet and Daniel Shepherd will step into new roles. Karen, who has been critical to the recent success of PHD, will assume Regional Managing Director for the whole of MENA across all disciplines, and Daniel will transition into the role of Chief Strategy Officer at Omnicom Media Group, reporting to the Group CEO. #PHDMENA #PHDIntelligenceConnected #Leadership

On the final day at The OMG Platform, Mike Solomon, CEO, PHD US, moderated the ‘Elevating Global Fandom’ panel alongside panelists Jason Acker, VP of Media & Digital, Diageo, Ashan Khan, Head of US Agency Partnerships, Uber Advertising and Jared Merrell, Managing Director, Optimum Sports.  Together, they explored how Diageo and Uber are leveraging creative storytelling with cutting-edge technology to enhance fan engagement through sports partnerships. Highlighting their collaboration, they referenced standout campaigns like the Netflix Squid Game-themed ad featuring Johnnie Walker and Uber Eats.  Jason Acker, VP of Media & Digital, Diageo, shared how Diageo’s strategy revolves around consumer connection, “We talk about three ingredients: Think, Feel, Do. Get them to think about our products, feel something, then do something: Go and buy it.” #OMGatCES2025 #PHDIntelligenceConnected #SportsAndGaming

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*PHD UK’s Insight Team Nominated for ‘Best Use of 1st/3rd Party Data’ at the Adwanted Media Research Awards* We’re keeping our fingers crossed for the 5th of March as our insight team has been nominated in the ‘Best Use of 1st/3rd Party Data’ category for their outstanding cross-media work for Volkswagen UK at the Adwanted UK Media Research Awards 2025. A big congratulations to the team and our partners On Device! View the finalists here: https://lnkd.in/eYpya4Bw #AMRAs #adwantedmediaresearchawards #mediaresearch #PHDIntelligenceConnected