PHD

PHD wins GRAND PRIX at 2024 Marketing Week Awards PHD UK were big winners at last night’s prestigious Marketing Week Awards, bringing home THREE awards. Our launch campaign for Warner Bros. Discovery’s Barbie Movie won in the Multichannel Marketing category and took home the GRAND PRIX. While our ‘Streams of (un)consciousness’ campaign for the British Heart Foundation secured a win in the Best Use of Influencers category.  Amazing work from all the teams and partners involved in these outstanding campaigns! See the full list of winners here: https://lnkd.in/ejxPfdRg #mwawards24 #PHDIntelligenceConnected

Our newly appointed Chief Experience Officer Rohan Tambyrajah, is set to take the stage as a keynote speaker at Most Contagious London on 28th November. Rohan will dive into the next wave of AI and advanced technologies, exploring how they’ll fundamentally reshape marketing. He’ll guide CMOs on leading through this transformation, ensuring they’re equipped to harness these innovations for future success. Find out more via Most Contagious: https://lnkd.in/eKtdReA5 #PHDIntelligenceConnected #AI #MostContagious

Today sees the launch of schuh's new 'Same, But Different' campaign out of PHD Manchester in partnership with ZAK. It marks a new direction for the brand as it returns to TV for the first time in more than a decade. Mark Worth, Client Partner at PHD Manchester said “Establishing media touchpoints that enhance and elevate schuh’s new creative positioning have been a hallmark of our strategy for this campaign. Not only are we thrilled to be a part of the brand’s return to TV, we’re keen to showcase the campaign’s fluidity in the mainstream by helping schuh tap into digital environments across music, gaming and women’s sports that build authority and establish real connections with Gen Z audiences within the spaces they can be found.”

PHD UK has appointed Paul Knight as CEO, drawing on his proven track record of creating and leading an enterprise purpose-built to deliver transformative results.    His leadership experience with sister OMG agency MG OMD makes him the perfect choice to lead PHD UK as one of the top markets for a next-generation network where our value proposition, Intelligence. Connected., helps brands outthink, outpace, and outgrow the market. Read the full announcement here: https://lnkd.in/e25XTEhg #PHDIntelligenceConnected #Leadership

Daniel Shepherd, Co-managing director of PHD MENA, gave the participants of the Future CMO Academy at Athar Festival an insightful session on the development of GenAI 🌟

LIVE from the Athar Festival in Riyadh: Rohan Tambyrajah, Chief Experience Officer at PHD Worldwide, delivers his keynote, "AI Elevation: the Way to Lift Everybody." 🚀 We're at the start of AI’s journey, but how do we reach the next phase—AI Elevation? PHD’s research with WARC, involving 700 marketers, highlights the gap between AI ambition and reality, the need for re-skilling, and the evolving roles of humans and AI in marketing. #AIElevation #AtharFestival

Daniel Shepherd, Co-managing Director of PHD MENA, gave the Future CMO Academy participants at the Athar Festival a walkthrough on the development of GenAl from 2020 to 2050 showcasing the impact on marketing output and functions 💫 

PHD welcomes Matt Ticehurst as Chief Strategy Officer of PHD US. Matt is tasked with “advancing and productizing” PHD’s strategic offer to unlock transformative growth for our clients. Mike Solomon, PHD, US CEO, explains why Matt is the perfect fit for this strategic role as someone who can “activate PHD’s industry-leading AI capabilities to elevate our human thinking and leverage the ecosystem of talent and technology that OMG’s Agency as a Platform model enables to deliver media solutions that will help our clients outthink, outpace, and outgrow the marketplace.” Read more about Matt’s new pivotal role via Campaign US: https://lnkd.in/eay8mcw9 #PHDIntelligenceConnected #Leadership

An exciting day in our London office, where Netflix brought Squid Game to life and brought us up to speed with their latest content and brand opportunities. A huge thank you to the Netflix UK team for a lively day at the office. #SquidGame #Netflix #PHDUK

*British Heart Foundation flatlines Coronation Street’s iconic theme tune to raise awareness of heart disease research*   On Sunday evening, PHD partnered with ITV Media to bring together British Heart Foundation and the UK’s longest-running soap, Coronation Street, for a first-of-its-kind media activation to raise awareness for heart disease research. Following the heart attack storyline of long-standing character Gail Platt, Coronation Street’s iconic end credit theme tune was dramatically changed with the sound of a flatlining heartbeat and an important message from the BHF highlighting the charity’s vital research into prevention, diagnosis, and treatment to help more people, like Gail, live longer and healthier lives. A massive congratulations to the PHD UK team and a massive thank you to multitude of teams across ITV Media , ITV and the marketing and PR teams at British Heart Foundation who made it happen. #IntelligenceConnected #PHD To find out how you can help the BHF help more people live longer and healthier lives, visit bhf.org.uk