PI Global

Some further insights from our structural innovation designer Joel C. - always looking for the best sustainable pack solutions. #PackagingDesign #FMCG #Sustainability #BrandAgency #Branding #piglobal

Day one of London Packaging Week has come and gone, and for me, it highlighted both genuinely progressive and worryingly misleading approaches to #sustainability from brands big and small. The conversation between William Connolly (Diageo), Lena Danielsson (The Absolut Group), Lauren McKenzie (DESIGNER PARFUMS) and Tanguy Pellen (Skarbek) was wonderful—positive and constructive. #Openinnovation as a tool for cross-competition sharing might just be the approach needed to bridge the convenience gap and get consumers to truly embrace the new habits that can help us move from recycling to reusing. Less encouraging was the faint odor of #greenwashing. The pressure to innovate in this space and deliver tangible results may be the driving force, but the misrepresentation of facts, such as accepted contamination rates in the paper recycling stream to a knowledgeable audience, is concerning. Celebrating small wins is essential—positive vibes carry a lot of weight—but presenting them as something more, without acknowledging the shortcomings, isn't progress over perfection. We can do a whole lot better, and that means embracing collaboration, introspection, and honesty. Little nod to Cory Connors ♻️📦(Orora Packaging Solutions) "Sustainability is a journey where we might never reach the destination".

Some observations from our Innovation & Sustainability Director Ian Hayden about this weeks' London Packaging Week: London Packaging Week highlighted both genuinely progressive and worryingly misleading approaches to #sustainability from brands big and small. The conversation between William Connolly (Diageo), Lena Danielsson (The Absolut Group), Lauren McKenzie (DESIGNER PARFUMS) and Tanguy Pellen (Skarbek) was wonderful—positive and constructive. #Openinnovation as a tool for cross-competition sharing might just be the approach needed to bridge the convenience gap and get consumers to truly embrace the new habits that can help us move from recycling to reusing. Less encouraging was the faint odor of #greenwashing. The pressure to innovate in this space and deliver tangible results may be the driving force, but the misrepresentation of facts, such as accepted contamination rates in the paper recycling stream to a knowledgeable audience, is concerning. Celebrating small wins is essential—positive vibes carry a lot of weight—but presenting them as something more, without acknowledging the shortcomings, isn't progress over perfection. We can do a whole lot better, and that means embracing collaboration, introspection, and honesty. Little nod to Cory Connors ♻️📦(Orora Packaging Solutions) "Sustainability is a journey where we might never reach the destination". Ian Hayden #piglobal #brandpackaging #sustainabledesign #londonpackagingweek

pi global has created packaging designs for the newly launched Knorr sauces by Unilever.   Our team developed a solution that not only showcases the premium quality of Knorr products but also enhances their shelf presence. With a focus on innovation and consumer appeal, the design seamlessly integrates Knorr's brand identity while ensuring easy recognition on the shelves.   Featuring vibrant colours, distinctive food imagery, and a contemporary feel, our packaging design is designed to catch the eye of shoppers and elevate the Knorr brand in the competitive market. Akanksha Mehta #Knorr #SaucePackaging #DesignInnovation #BrandDesign #PackagingDesign #FMCG #BrandAgency #Branding #piglobal #brandshaping

We are excited to unveil our new sub-brand creation in collaboration with Britannia Industries Limited - Better Snack Co. Geared towards the dynamic Gen-Z, this brand is all about the perfect fusion of sensational taste and a better lifestyle.   With this new launch Britannia aims to redefine the snacking experience focused on wellness credentials. The team at pi global created an identity and packaging design that provides striking visibility at purchase decision point as well as highlighting the wholesome ingredients, reflecting the commitment of Britannia to create healthy indulgence.   #BrandDesign #PackagingDesign #FMCG #piglobal #brandshaping

pi global are proud to share more work for Unilever’s iconic coffee brand BRU. The team crafted all-new packaging designs for BRU’s foray into the Specialty coffee segment. Unveiling BRU Southern Trails - a curated assortment of Indian specialty ground coffees, meticulously crafted from single-origin, artisan roasted Arabica coffee beans, tailored for an exceptional home brewing experience.   The new packaging design not only exudes the premium essence of BRU Southern Trails but also narrates its heritage and origins through Indian motifs. Rooted in rich aesthetics and consumer allure, our design seamlessly encapsulates BRU's masterbrand ethos while building a distinctive sub-brand identity to command attention on shelves.   With a palette inspired by earthy tones, distinct coffee motifs, and a modern touch, our packaging design aims to captivate shoppers and elevate the BRU Southern Trails brand in the competitive market landscape.   #BRUSouthernTrails #BRU #CoffeePackaging #DesignInnovation #BrandDesign  #PackagingDesign #FMCG #BrandAgency #Branding #piglobal #brandshaping Akanksha Mehta

Great work by the pi global team for the brand and packaging design for Epic ThinX for leading condom brand Manforce. Thanks to Joy Chatterjee for sharing.   #BrandDesign #PackagingDesign #FMCG  #BrandAgency #Branding #piglobal #brandshaping  

pi global has helped dramatically revitalise Bru, a popular coffee brand by Unilever in a market dominated by international brands. We relished the opportunity to elevate the brand as a true local gem, rooted in the rich heritage of Southern India.   Inspired by the rustic charm of "Farm Fresh Coffee" and the authentic traditions of South Indian culture, we embarked on a journey to reshape Bru's identity.   Through a bold visual identity reimagining, we aimed to evoke the essence of Southern India and change consumers' perceptions. This required more than just a subtle evolution – it demanded boldness!   We developed a disruptive brand identity design focussed on retaining but dramatising the green equity and emphasising the brand's integrity, all while celebrating the region's natural beauty. From incorporating literal cues of coffee picking to introducing a golden map of Southern India into the Brand Mark, every element was crafted to strengthen Bru's connection to its roots.   We’re delighted with the result… which exudes the emotion of a brand that's not just manufactured, rather it’s grown with love and authenticity in Southern India.    #BruCoffee #BrandDesign #PackagingDesign #FMCG  #BrandAgency #Branding #piglobal #brandshaping

It’s great to see a more sustainable cleaning format hit the market: A new, convenient, and effective range of dissolvable sheets by Dr. Beckmann (delta pronatura GmbH).   Our design showcases the eco-friendly technology while seamlessly integrating into the Dr. Beckmann brand family. The packaging intuitively emphasises the benefits of the Magic Leaves® technology, making it easy for consumers to see the appeal and value.   #BrandDesign #NPD #FMCG #BrandAgency #Branding #BrandShaping #piglobal

🌿 Our April edition of Sustainability Unboxed is here! Dive into the latest in sustainable packaging, curated by our team at pi global.   This month, we're spotlighting innovative product formats in laundry care, from tiles to sheets. Find out more on our blog!   Aluminium bottles are making a comeback. Is aluminium the new glass? We're exploring this with Diageo's newly launched aluminium bottle.   And don't miss the latest on sustainability pressures from the European Court of Human Rights. Will Governments, the Industry and Brands have to walk the talk?   #SustainableUnboxed2024 #SustainablePackagingInsights #ConsumerGoodsFuture #BrandSustainability #GreenPackaging #PackagingSustainability https://lnkd.in/ePwgxTJv