Pitch & Bloom

Handling negative email responses can sometimes leave you in a hot, sweaty, anxious mess.. but it's not always bad news. Here are three pointers to turn these moments around: 1️⃣ See the negative replies as an opportunity: 🌟 Each negative response is a chance to learn and improve. Take a step back, assess the feedback, and use it to refine your approach. It's a valuable insight into how you can better engage your audience and tailor your email outreach. 2️⃣ Be human and empathetic: 💬 Responding with empathy is key. Acknowledge the sender's concerns or frustrations genuinely. Remember, behind every email is a person with their own thoughts and feelings. Show that you understand and care about their perspective. 3️⃣ Say something genuine and personal: 💡 Craft a response that's not only professional but also authentic. Share a genuine sentiment or a personal touch. It could be a sincere apology, an assurance to resolve the issue, or a thank you for their feedback. Authenticity fosters trust and connection. Remember, how we respond to challenges defines us. Embrace these moments as opportunities to improve and connect better ✨ #EmailOutreach #NegativeEmails #LeadGeneration #SalesEmails

When it comes to email outreach, we're all about maximising impact in every email 📧 ...and the key to this all lies in the CTA. Check out our top tips below 💡 Engage First: Before dropping a meeting invite bomb, initiate a meaningful two-way conversation. Engage your audience, ask for opinions, and understand their pain points. It's the foundation for a strong CTA! Value = Reward: Give before you ask. Reward your audience for their engagement. For instance, because they've interacted with your content or attended an event, offer them exclusive access to a valuable resource or your knowledge and expertise. Types of CTAs: Remember, a CTA isn't just about setting up meetings. Sometimes, it's about directing attention to valuable resources or registering for an event. Experiment with various CTAs to match your audience's needs. Create Urgency: Generate excitement! Use deadlines or limited space to create a sense of urgency. Let them know you're holding a spot for them at an upcoming event, but don't forget to ask if the proposed date works. Seek Feedback: After engaging with your leads, ask for feedback. Was it helpful? What did they think? Show that you value their opinions and insights. It's a great way to open up a discussion. Clarity is Key: Don't overwhelm your audience with multiple CTAs. Keep it simple and clear. Guide them towards the next steps with a direct question. Try these methods out in your next email outreach campaign to help drive more engagement and action from your prospects! 🚀✉️ #EmailOutreach #CTA #SalesEmails #WritingEmails #EmailCampaigns

Losing a pitch can feel like a setback, but it can also be an opportunity to learn, adapt, and grow! Here's our top tips for what to do when you lose a pitch: 💡 Run a 'wash-up' session internally. Reflect on what worked well and areas for improvement. Through these team discussions you can discover valuable insights and put plans and processes in place for future success. 🗣 Ask the client for feedback. Consider involving a neutral third party—they can bring fresh perspectives. Constructive criticism will help you refine your pitch proposals for future opportunities. 🔄 Recycle the content/ideas. You've put a lot of effort in, so don't let that go to waste. Repurpose your research, insights and ideas for your clients, your agency's marketing and new biz strategies and also competitor brands. Remember, setbacks don't always mean the door is entirely closed, so make sure you keep in touch with these prospects and that you're learning and growing from your pitch experience. #Pitch #Pitching #NewBusiness

HNY! ✨ Things have been a little quiet over here for a few months since I welcomed my new son into the world. Baby Percy joined us in September and its been a beautiful and chaotic ride finding our feet as a family of four. P&B has also welcomed a new client onboard and continued to deliver some amazing results for current clients, so we ended 2023 on a real high. And now we're back in action for the new year, with some exciting plans and opportunities on the horizon. I have a good feeling about 2024 🤞🏼 What goals are you setting for your agency / self this year? Comment below 👇🏼 #AgencyGrowth #NewBusiness #BusinessGoals