Check out this conversation with Vincent Jong as he interviewed Ben for the his upcoming book!
Increase retention rates by 10% or more by adding PLG to your sales motion 🚀 Customers that use your software before buying can have double digit percentage points higher retention rates than those that buy directly from sales without trying the product first. 🤯 This is what Ben Williams experienced at Snyk and it shows why more and more companies are considering adding a PLG element in their Go-to-Market. On the Growth Machines podcast he shares his views on how you can introduce PLG when you are doing sales today. Check out the article for more details and the full episode #plg #gtmstrategy #salesautomation