Plumb Digital

So, what's the main goal of your business? Is it to sell products, book services, sign up customers or share information? Do you need to nurture customers before they make a decision? Does your website match your business goals? If it doesn't you might as well scrap it!

Looking for some tips on SEO? Did someone say simple and free? Jokes aside, this is a good read and lists some easy tools that you can use even if you identify as non-techie!

The About Us page is usually the second most popular page on a website. Poeple are nosy and as the saying goes, people buy from people. Every business is different and their About page will be different - it could showcase your mission or values, show your team, tell your brand's story or share achievements. It can help to connect with your visitors on a personal level and help in the conversion to customers.

What I love about this testimonial is that my lovely client actually has the stats to back up his fab review!

The words you use in your social media posts can make a big difference between tumbleweed and clickthroughs. It's the same with blog titles and other online content. Certain words are more likely to drive their performance. This article has a lot of information about 'power words' and some pretty good examples of using them in your content marketing:

This is a stat that I find unbelieveable. Your website should match your business goals, whether that is to buy, book, browse or bond. If you're not giving your customer the opportunity to do what you need, then your website isn't working and delivering for your business.

Brand colors are crucial for first impressions because they instantly communicate your brand’s identity and values. They evoke emotions, create recognition, and influence perceptions. Consistent and appealing colours can attract and engage visitors, making your brand memorable and trustworthy from the very first glance. Think about a different brands and their colours and what they mean to you as a customer and have a read of my blog:

Have you tried using AI to help with SEO? This is a good article about using ChatGPT to help with SEO - from using it to classify your keywords by intent, or just simply using AI to write meta descriptions.

Ensuring your website content looks great on mobile is crucial. Most users now browse on their phones, so mobile-friendly sites boost engagement, improve SEO, and drive more traffic and conversions. Why lose customers just because your website looks rubbish on their mobile?

Receiving feedback from my lovely clients is always nice, but it's super nice when it's like this one!