POP Health Communications Ltd

🌟POP Health is always looking for ways to do things differently.🌟 This collaboration with the Healthcare Communications Association (HCA) to help optimise the partnerships within the procurement, business partner, and healthcare agency triangle, is just one example. 👉If you share this passion and are interested in getting involved contact Sabrina Gomersall for more information.

Let’s Take a Moment to Talk About Snoop Dogg …said no pharma company ever! But if you’re looking for external inspiration for brand building, you’d be hard-pressed to find someone more relevant. Snoop Dogg isn’t just a hip-hop legend; he’s a cultural icon who has transcended the music industry to become a global brand. Most recently, he showcased his enduring relevance at the 2024 Paris Olympics, where he served as a special correspondent for NBC. Snoop’s success isn’t just about his ability to: 🎩 Diversify like a boss: From movies, TV, food, and tech to everything in between, Snoop’s presence extends far beyond hip-hop. 👑 Collaborate like a king: From hits with Pharrell to jams with Katy Perry and partnerships with brands like Skechers, Beyond Meat, and Just Eat, Snoop knows how to mix it up. These strategies have broadened his appeal and increased his influence, but not everyone can do that. So what’s Snoop’s secret sauce? Authenticity. The Power of Keeping It Real Snoop always keeps it real. From day one, he’s stayed true to his laid-back, West Coast vibe, and that consistency has built deep trust with his fans. In a world that craves transparency, Snoop’s realness is his superpower. 🌟 It’s this authenticity that makes the magic happen. When you take his laid-back style and juxtapose it with brands or platforms you wouldn’t necessarily associate with hip-hop, the results are pure gold. Whether he’s on stage, in the kitchen, or online, his love for what he does shines through—and that’s what keeps people coming back for more. Bringing It Back to Pharma So, how does this relate to the pharmaceutical industry? In an industry often perceived as complex and opaque, the need for transparency and authenticity in communications is more critical than ever. Pharma companies can learn a lot from Snoop’s playbook. By staying true to your core values, consistently delivering on your promises, and communicating openly and authentically with your audience, you can build trust and loyalty that endures. And when you couple that authenticity with innovative partnerships and fresh approaches, you create a brand that resonates deeply with both patients and professionals. Snoop Dogg may be an unexpected role model for the pharma industry, but his approach to branding is a masterclass in keeping it real—and in today’s world, that’s exactly what people are looking for. #Authenticity #BrandBuilding #PharmaCommunications #SnoopDogg #Transparency #MarketingMasterclass

🖐️ Who’s up for some Friday Fun?! 🖐️ At POP Health, healthcare communications is anything but boring — each day can feel like its own episode of Pharma Drama. Our passion for advocating for patients and raising awareness of health conditions makes it a wild emotional rollercoaster. Inspired by Inside Out 2, here’s our Healthcare Communications Agency x Inside Out 2 edit: (Thanks Ann Melinger for the inspo!) 😨 Anxiety: It’s campaign launch day, and you’re refreshing health news like it’s the last 10 seconds of an eBay auction. 🤦♀️ Embarrassment: When you send that “please find attached” email without the actual attachment. Classic. 🤢 Disgust: Deep into research and…hello, graphic medical photos. Gangrene, anyone? 😬 Fear: Seeing the client’s number flash up after a big pitch. Is it good news…? 😡 Anger: When you win the pitch but then the budget does a vanishing act. Typical. 🥹 Nostalgia: Remembering when faxing press releases was cutting-edge tech and building relationships meant actual phone calls. 😭 Sadness: When a patient's story tugs at your heartstrings. 😒 Ennui: When your carefully crafted formatting goes to pot after converting the PPT into a Google Doc. Cheers, Google. 😲 Envy: When your teammate gets picked for the dream client account. Lucky duck. 😊 Joy: At POP Health, Joy isn’t just an emotion — it’s our secret sauce. We’re on a mission to bring Joy to Life through our work, our partnerships, and the connections we build with our team, clients, and extended network. It’s what makes Mondays less “ugh” and more “yay!” At POP Health, emotional connection isn’t just part of our work — it’s our ethos. Let’s connect: hello@pophealthcomms.com! #Communications #Creativity #HealthcareComms #JoyofWork #InsideOut2

🚿💡 Ever wondered why your best ideas come to you in the shower? At POP Health, we get it – creativity thrives in moments of calm and reflection. Our recent away day was all about embracing this concept. The team took a break from the usual grind to dive into a fused-glass workshop, and guess what? The results were awesome! Check them out below 👇 Creating something beautiful with our hands let us relax and let our minds wander, reminding us of some fascinating research published recently in Brain by Bartoli and Devara et al. (Link in the comments!) This study shows that when we relax, our brain's default mode network (DMN) lights up, allowing spontaneous thoughts and creative thinking. Meanwhile, other regions of the brain – the ones responsible for focus and complex problem solving – take a backseat, allowing free-flowing ideas and novel connections to emerge. 🧠💭 At POP Health, we love weaving this theory into our brainstorms. By introducing creative distractions or play, we pave the way for those 'aha' moments of true innovation. 🌿🧘♀️ Ready for a strategic, creative brainstorm? Reach out to us at hello@pophealthcomms.com. And hey, if you can match the POP artist to their coaster, leave a comment below! #Creativity #Mindfulness #Brainstorming #TeamBuilding #HealthcareCommunications

🤸♀️Ever had to battle through a PR brief or head-spin to meet a tight deadline? While opinions on the inclusion of breakdancing in the Olympics are divided, it turns out there is more to this sport than meets the eye. The POP team won’t be gearing up to represent team GB any time soon, but we have noticed some striking similarities between our work and the art of breakdancing: 🎨 Creativity and impact: much like in breakdancing we understand that performance is about more than just delivery. It is about creating an emotional connection with an audience through a unique idea, beautifully executed and with lasting impact. 💪 Resilience: like all athletes we overcome challenges and setbacks to produce results. We help our clients rise to new and complex healthcare challenges and we’re always ready to style-out curveballs with flawless execution. 🤝 Teamwork: we rely on collaboration among team members and with our clients and partners to implement effective communications programmes, just like breakdancing crews rely on coordinated efforts to deliver seamless performances. 🔍 Precision and accuracy: just as breakdancers execute moves with exacting accuracy, we must ensure that health messages are clear, accurate, and impactful and that our work is faultless in its delivery. In essence, both POP Health and breakdancing thrive on innovation, collaboration, and a commitment to achieve results. Maybe we are Olympians after all. We can’t wait to see what this year’s athletes produce in Paris. Will you be watching? 👀 #Olympics2024 #TeamWork #Resilience #Partnerships #HealthCommunication

✨ POPping with creativity and purpose! ✨ Last week, the POP team traded in our keyboards for kilns and dartboards for a day of creativity, competition, and connection. Here's a little recap: 🎨 During a glass fusion workshop we learnt how to blend different textures, colours and patterns to craft beautiful and unique pieces of art. It helped us to channel our inner artists while giving us quiet space for mindful reflection. 🎯 A friendly game of darts brought a healthy dose of competition. Shout-out to our 'triple one' guru Neha Desai Sulliman who cleaned-up with a series of skillful shots and reminded us it is all about quality over quantity. 🌟 We dove into our mission and purpose; explored what ‘joy’ means to us, our clients, and the people we reach through our communications. It was a great reminder of why we do what we do and how we achieve it together. Big shout-out to everyone who made the day unforgettable especially our social champ Robyn W.. Here’s to many more summer away days together as a team 🍾🌞 #EmployeeEngagement #HealthcareCommunications #JoyofWork

We embrace the zeitgeist and are always on the look for creative inspo, so naturally our curiosity was piqued by the title of the recent PRCA event ‘Unlocking Creativity in Communications’! Here are Sophie’s key takeaways. #creativity #curiosity #healthcarecomms

🌟Thank you Debbie Tuesley and the team at PMGroup Worldwide Ltd for an excellent Communique Awards 2024. You certainly raised the bar with Claudia Winkleman - what a fantastic surprise! 📸 Sabrina Gomersall and Sophie Cremin were quick to snap a selfie of everyone’s favourite Traitor! 🍾Until next year… #cxhealth #healthcarecomms #awards

Outfit ☑️ Ticket ☑️ Voted in the General Election☑️ POP Health is ready for the Communiqué Awards 2024. If you're going tonight, drop a 👋 in the chat    💃🕺Looking forward to seeing you there! 🍾🎉 #cxhealth #healthcarecommunications #awards

Huge thanks to the Healthcare Communications Association (HCA) for putting together such a fantastic event at their 2024 Annual Conference! Communications has a crucial role to play in addressing the social determinants of health, and we're passionate about driving health equity through innovative and effective communication strategies. (Even if the picture Sabrina Gomersall took might not win any awards! 📸😂)   Proud of our commitment to making a positive impact in healthcare. #HealthEquity #HealthcareInnovation #TeamPassion #HCAconference2024