Pop Up Global

Celebrating 10 Years of Pop Up Global Today marks the 10th anniversary of Pop Up Global. From our beginnings as a sole trader in 2014 to becoming a global leader in live entertainment, it’s been an extraordinary journey. What started with small-scale events has evolved into two international companies, partnering with some of the world’s most iconic brands. Our success is built on passion, dedication, and the incredible people we’ve had the privilege to work with over the years. The next chapter promises even greater opportunities as we continue to expand our global footprint, create innovative experiences, and foster talent around the world. Thank you to everyone who has been part of our journey. We’re excited for what lies ahead and look forward to another decade of success.

A MEMORABLE WEEK AT SAUDI EVENT SHOW The Pop Up team had a great time alongside Creative Events Collective at the Saudi Event Show last week. It was a brilliant opportunity to network with leaders from across the region, spread the word about Pop Up, and discuss the value and ROI of live entertainment. We're excited about the promising opportunities arising from the valuable connections made at the event and look forward to collaborating on future projects across the region.

POP UP GLOBAL CASTING SERVICES We are thrilled to announce an exciting new offering from Pop Up Global: our unique casting experience is now available as a service to our valued clients and partners! At Pop Up Global, we are renowned not only for attracting incredible talent but also for creating a one-of-a-kind audition experience for performers around the world. Over the past 12 months, we've had the privilege of working alongside prestigious brands such as The Glenmorangie Company, Warner Bros. Discovery, and Selfridges to source the perfect talent for their needs. Now, we're excited to extend this expertise as a standalone service. So, what do we offer: 👉🏼 A global network of 20k+ performers 👉🏼 An unrivalled audition experience 👉🏼 A stress-free casting experience for YOU If you want access some of the best talent in the industry, get in touch to find out more about our casting experience!

THE POWER OF ENTERTAINMENT IN THE RETAIL SECTOR Last week our CEO Amy Morris and Business Development Director Laura White had the privilege of hosting seminars for The Middle East Council of Shopping Centres & Retailers (MECS+R) on entertainment in retail and the value in live entertainment as part of retail strategy. At Pop Up, we are passionate about the power of live entertainment. Often the ROI of entertainment across various sectors is misunderstood and undervalued, so it was great to share our experience and insight on its impact with key stakeholders in the industry from across the Middle East. We firmly believe that integrating live entertainment into retail not only enhances the customer experience but also drives significant business growth. We look forward to continuing this conversation and exploring new opportunities to innovate within the retail space.

MAKING ENTERTAINMENT THE DESTINATION Our CEO Amy Morris is very much look forward to sharing her knowledge and experience at this amazing event for The Middle East Council of Shopping Centres & Retailers (MECS+R). Making Entertainment The Destination is a huge passion of ours, especially within the retail sector. Quite often the ROI on live entertainment experiences is overlooked and we are thrilled to have the opportunity to explore this further with some of retail’s key people. See you there!

MAKING ENTERTAINMENT THE DESTINATION - The Retail Sector Pop Up Global’s founder and CEO, Amy Morris, speaks to The Middle East Council of Shopping Centres & Retailers (MECS+R) about the impact of live entertainment within the retail sector. MECS+R, the voice of the retail industry in the MENA region, has provided Amy with the thrilling opportunity to share her insights on how entertainment can be a powerful tool in reinventing the mall experience. Take a look at her feature below:

COME AND SEE US AT Saudi Entertainment and Amusement (SEA) Expo Pop Up Global is thrilled to be exhibiting at the SEA Expo in Riyadh next week. Visit us at stand 3 A318, where we will be talking all things entertainment, sharing our story, and discussing the value and ROI of live entertainment! Get in touch to book some time with us to discuss our services! See you there!

WHAT DOES “MAKING ENTERTAINMENT THE DESTINATION” MEAN 👇🏼👇🏼👇🏼 Here’s what Pop Up Global have to say!

THERE’S A NEW ERA COMING Pop Up Global are embarking on a profound and exhilarating journey to a new world. A world in which entertainment is at the forefront of every moment, a world in which we reconnect with our audiences and where entertainment is the ultimate destination. Times are changing, audiences are evolving and expectations are rising. We cannot stand still, we cannot be silent, we must move forward to a destination untouched. Pop Up are inviting you to join them on a journey like no other. Are you ready? #makingentertainmentthedestination

A NEW ERA OF ENTERTAINMENT IS COMING… 17.04.24 Stay tuned!