PPC Pinnacle

I conducted 23 discovery calls with Amazon sellers in 2024. Most brand owners are seeking stability on Amazon. I always discuss two growth phases for brands   1. Scaling 2. Optimising You can only focus on one at a time. When you are scaling: ⤷ Ad spend will increase ⤷ Impressions will rise ⤷ Organic share may decline ⤷ Click-through rate could drop ⤷ Conversion rate might decrease ⤷ Revenue will likely increase ⤷ Profit margins may decrease ⤷ Overall payouts might decrease I worked with Brands and we  increased their ad spend by 50% over three months. They saw a significant rise in impressions and revenue, but their profit temporarily shrink due to higher ad costs. When you are optimizing: ⤷ Ad spend will decrease ⤷ Impressions may reduce ⤷ Organic share will grow ⤷ Click-through rate will improve ⤷ Conversion rate will rise ⤷ Revenue might decrease ⤷ Profit will increase ⤷ Overall payouts will increase When we  focused on optimizing their listings and ad spend. Over three months, they reduced their advertising costs by 30%, which increased their profit margins despite a small drop in overall revenue. You can’t pursue both at the same time. We recommend dedicating at least 3 months to each goal. After that, analyze the results to decide whether to continue for another 3 months or shift gears. -------------------------------------------- PS. ♻ Repost to help a fellow Amazon seller! DM me if you want to know more about how to get started & how to grow your Amazon brand.

Amazon Prime Day Important Dates ↳You read posts mentioning the need to work on inventory before Prime Day. Right? ↳ But the biggest issue we see is that sellers don’t know how much to send. ↳ Here's what you can do, check your sales from last Black Friday and Cyber Monday. ↳ For example, if you sold 3000 units then, you need to make a quick and smart decision to send 20% more inventory this time ↳ Remember June 20 is the deadline for incoming inventory to be included in the Prime Day sale

Biggest Mistake Agencies Make During Brand Scalability Clients want to scale their brand revenue. Agencies are all in on this, using their best resources to test and apply new strategies. For example: On one account, revenue jumped from $97,990 to $147,689. Profit was $22,900 with a PPC spend of around $18,907. Great, right? But next month, the PPC manager focused on increasing clicks and orders. Revenue Increased from $147,689 to $296,547. PPC spend increased from $18,907 to $26,789. Profit, however, dropped from $22,900 to $17,650. In the first case, no client concerns. In the second case, clients were worried. More revenue but less profit. It’s not the managers fault they did their job perfectly. The main issue lies in Agency SOP, don't guide clients well enough on how Amazon works. When revenue goes up due to PPC strategies, profit can sometimes take a hit. We should be guiding clients on scaling strategies. In our system We build projections based on different scenarios to show what happens when we scale. Share three case scenarios in a clear guide to show clients the true picture what happens if profit goes down while revenue increases, and how profit can increase when PPC spend increases.

Brand "Zing" made more revenue with cross-selling ↳ Increase conversions by showing customers what others loved "Customers Who Viewed This Item Also Viewed" ↳ Imagine your customer browsing a product, but not quite sold ↳ It recommends products based on past views ↳ Making it easier for customers to find what they truly want ➡️ Cross-Sell Effortlessly ➡️ Boost Customer Satisfaction ➡️ Multiple Display Options

356.57% 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 90 𝐃𝐚𝐲𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐂𝐚𝐬𝐞𝐒𝐭𝐮𝐝𝐲 𝐌𝐚𝐫𝐜𝐡: → Total Sales: £ 1,279.01 → PPC Spend: -£ 209.23 → TACOS: 16.36% → Net Profit: -£ 121.60 𝐀𝐩𝐫𝐢𝐥: → Total Sales: £ 2,386.69 → PPC Spend: -£ 428.19 → TACOS: 17.94% → Net Profit: -£ 459.19 𝐌𝐚𝐲: Total Sales: £ 12,556.39 PPC Spend: -£ 453.88 TACOS: 3.61% Net Profit: £ 1,270.57 ↳ Brands are better established by selling on websites. The main goal is they want to increase more presence on Amazon. ↳ When we create market segmentation, observe products are sold at 50% higher price than the market. ↳ Prices were high and competitor's prices were low, it was a big challenge to Achieve good conversion with consistent order.| ↳ We discussed this with the client, but they insisted on keeping the same prices on Amazon as on their website. ↳ Initially, we tested some keywords  and targeted some ASINs, but Spend and ACOS shot up from 60% to 147% in 7 days. ↳Sponsored product campaigns faced low CVR and high ACOS. We couldn't spend much, as brands restricted us to $500 to $600 monthly. ↳ We created a video from raw images and ran a video campaign, which performed better than sponsored product ads, but CVR% was still not good, with 1 order for every 10 clicks and a CPC of 2.33. If we keep getting expensive orders, we'll overspend. ↳ We tested similar category targeting in sponsored Display, which worked with high CVR and low CPC. ↳ We picked related products from the market and made a Sponsored Display ASIN targeting campaign based on CVR bids. We created 45 campaigns targeting 5 ASINs, and this worked. ↳ Keyword ranking isn’t great, we ranked on relevant keywords on page 2 or 3. Revenue is mainly from Sponsored Display campaigns and branded keywords. ↳ DTC brands get good traffic on branded keywords, and we target all branded keywords in exact match. ↳ We set PPC according to client objectives.If we focus on Sponsored Products or rank, we might not achieve high profit objectives. ↳ We help Brands to increase their product presence on Amazon. They already had good business on their website but wanted to acquire new customers on Amazon, drive traffic to their website, and achieve stability and profit within limited expenses. ------------------------------------ We have managed 7,8,9 figures Brand PPC. 𝖶𝖾 𝖣𝖾𝗅𝗂𝗏𝖾𝗋 𝖦𝗋𝗈𝗐𝗍𝗁 with profit increase 𝗂𝗇 𝗅𝖾𝗌𝗌 𝗍𝗁𝖺𝗇 𝟫𝟢 𝖽𝖺𝗒𝗌 𝗈𝗋 𝖶𝖾 𝖱𝖾𝖿𝗎𝗇𝖽 𝗒𝗈𝗎 𝖺𝗅𝗅. 𝖯𝗎𝗋𝖾 𝗈𝗎𝗍𝖼𝗈𝗆𝖾𝗌. 𝖭𝗈 𝖿𝗋𝗂𝗅𝗅𝗌. 𝖭𝗈 𝗁𝗂𝖽𝖽𝖾𝗇 𝗍𝖾𝗋𝗆𝗌 - 𝖣𝖬 𝗎𝗌 𝖩𝗈𝗂𝗇 𝗈𝗎𝗋 𝖤𝗅𝗂𝗍𝖾 𝗀𝗋𝗈𝗎𝗉 𝗐𝗁𝖾𝗋𝖾 𝗒𝗈𝗎 𝗁𝖺𝗏𝖾 𝗍𝗈 𝗉𝖺𝗒 𝗈𝗇𝗅𝗒 𝟤𝟢% 𝖺𝗆𝗈𝗎𝗇𝗍 𝗈𝖿 𝗋𝖾𝗍𝗋𝖺𝗂𝗇𝗂𝗇𝗀 𝖿𝖾𝖾 𝖺𝗇𝖽 𝗍𝗁𝖾 𝗋𝖾𝗆𝖺𝗂𝗇𝗂𝗇𝗀 𝖠𝗆𝗈𝗎𝗇𝗍 𝖺𝖿𝗍𝖾𝗋 𝟫𝟢 𝖽𝖺𝗒𝗌.

Again Poll post, Yes PPC Foundation is Important …. ↳ Frustrated with Amazon PPC bidding? ↳ PPC is all about getting clicks that convert, right? ↳ But with bidding, it's a cost game too! #amazonfba #amazonppc #amazonadvertising #amazonmarketing