Prominent Media

Now that Halloween's behind us, is it finally time to start talking about Christmas ads? Here at Prominent Media HQ, we haven’t seen a huge wave of releases just yet, but TK MAXX has kicked things off by bringing back their 'Festive Farm' ad! The advert features a beret-wearing goat, a bow-tied duck, a sweatered alpaca, and a bobble-hatted hedgehog – all showing off their designer Christmas gifts from the farmer and his wife as they strut through the snow. Check it out here: https://lnkd.in/ewPAv5D9 We’re still holding out for the big-name releases and can’t wait to review them as they launch! #Advertising #ChristmasAds #ChristmasMarketing #Campaigns

Just what the doctor ordered! 🩺 parkrun’s latest campaign for World Mental Health Day, "Just What the Doctor Ordered", shows how simple outdoor activity can support mental health. Working with Meanwhile, the ad shows a doctor's prescription stating 'parkrun—weekly' to highlight how doctors are literally prescribing runs to help with anxiety and depression. Brilliant campaign 👏🏼 #WorldMentalHealthDay #Advertising #AdvertisingCampaigns #OOH

It’s no surprise that Molly Mae’s new highly anticipated clothing brand, Maebe, sold out in just 24 minutes. But what made this launch really impressive were the strategic moves which helped build serious excitement ahead of their release. Molly expertly teased the launch for months, using behind-the-scenes content and subtle hints to build excitement. By creating a sense of exclusivity and sparking fan speculation, she crafted a buzzworthy marketing campaign ahead of the official launch. #Campaigns #Influencers #MaebeLaunch Louella Violet

Today is World Tourism Day! 🌍 What better time to reflect on the exciting work we completed for VisitFelixstowe? We took on a complete website rebuild, starting with a detailed review of the current sitemap and user behaviour. This allowed us to design a fresh and user-friendly site map. Collaborating with developers, we helped create wireframes, designed the look and feel of the site, and managed the build stage. We also curated and added all the website content. Throughout the process, we worked closely with the client to ensure the final product was just right. To top it off, we launched a bus rear advertising campaign during the summer months to promote Felixstowe, aligning with the new website’s release. As a Felixstowe-based agency, it was brilliant to support local tourism and showcase everything this wonderful town has to offer. #Website #WebsiteDevelopment #Tourism #TourismSector

National homelessness charity,Crisis, has partnered with fashion retailer UNIQLO as part of a three year collaboration with the Mr Men and Little Miss franchise. Developed alongside people with lived experience of homelessness, the new Little Miss Invisible and Mr Invisible characters shed light on the reality of being without a safe home. Launching on the 10th October to mark World Homelessness Day, a limited-edition range of t-shirts will be available at Uniqlo. £3 from every t-shirt sold will go to Crisis to help further their message to end homelessness. This campaign is a great example of how powerful brand identity is. By leveraging the strength and popularity of the Mr Men and Little Miss brand, this campaign aims to raise awareness and inspire meaningful action. Through this collaboration, Mr and Little Miss Invisible will serve as a powerful reminder that no one should be invisible in our society, and together, we can make a difference. #Campaigns #Brand #BrandIdentity

Right now, audiences are more cynical and selective of brands than ever before. Consumers have lots of products and services accessible at their fingertips, so they have options easily available to them, and they have to decide which brands they want to give their money to. Your marketing strategy needs to play its part in convincing your audience to spend their money on your brand’s products and services, not an alternative, through strategic messaging and placement. By focusing on brand authenticity, you can create a marketing strategy that builds a genuine connection with your target audience and that sets you apart from competitors. #AuthenticMarketing #MarketingStrategy #Marketing

With advertising and branding under our noses everywhere we go, it is important for marketers to ensure that their brand stands out from the crowd. Authentic marketing helps differentiate your brand from your competitors as it shows off your originality. After all, your brand is unique. One example of a real authentic marketing campaign that worked is Dove’s Self-Esteem Project, previously known as their Real Beauty campaign. It’s effective because it is relatable, builds a real connection with their target audience and stays true to the brand’s values. Learn more about authentic marketing here: https://lnkd.in/eudM87av #AuthenticMarketing #Marketing #Advertising

Ad fatigue is crucial to understand. Everyone knows the feeling of getting sick and tired of seeing the same ads again and again – and the reality is it significantly impacts the success of your campaign. Simply put, when users see the same ads too often, they lose interest. This reduces interaction and harms campaign performance. It also damages your marketing strategy and brand image. In our recent blog, our Marketing Manager Sophie Proctor looks deeper into what ad fatigue is and how to avoid it. Read the blog here: https://lnkd.in/e6-9ayEr #AdFatigue #Advertising #MediaBuying

What’s Nara cooking from scratch today? A Marc Jacobs’s tote bag. 👀 Marc Jacobs' latest influencer campaign is a collaboration with Nara Smith, TikTok's star of the moment who is known for cooking up the most obscure things from scratch. The campaign effortlessly promotes both the brand and the product while staying true to Nara's own content, audience and aesthetic. This strategic partnership showcases Marc Jacobs' commitment to innovative marketing approaches. They have leveraged TikTok's immense reach and influence to connect with GenZ and Millennial consumers. #MarcJacobs #NaraSmith #Marketing #Campaigns

Gymshark X SURREAL - the partnership we didn't know we needed! Gymshark's display on Regent Street made us double-take - it looked to be SURREAL 👀 but it was Gymshark. The cereal brand was quick to react and this has led to a a brilliant collab. This was a great example of piggyback marketing! #Marketing #Creative #ReactiveMarketing