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Are you missing an opportunity to drive highly relevant traffic to your website? Consider integrating low search volume keywords into your SEO content. In this article, we’ll take a look at how our SEO team can help you integrate low-search volume keywords effectively to ensure that your content is effective, relevant and reaches the right audience. https://lnkd.in/eM2tErrk #seo #keywordresearch #lowsearchvolume

Google's Generative AI Overviews, sometimes called SGE, have now launched in the UK. Back in July, we wrote about what this means for the future of SEO. Here are our thoughts on how this major search engine update will influence SEO best practices for eCommerce. https://lnkd.in/evsYpmwG #gemini #AI #generativesearch

Imagine being able to handle all your support requests from one dashboard. We've noticed that teams who utilise Gorgias report a significant reduction in average response times, leading to happier customers and higher retention rates. You can view emails, social media messages, and even live chat inquiries without switching tabs. Taking control of customer interactions ensures that no question goes unanswered and no customer feels neglected. https://lnkd.in/eHHmWETJ With Ilan B. #gorgias #customersupport #shopify

In the world of eCommerce, performance is everything. If you’re running a Shopify store, you want to ensure your website works hard for you. A well-optimised store can enhance your customer's experience whilst increasing sales and loyalty. With numerous tools available, it’s essential to choose the right ones for your business. Here, we explore 5 effective tools that can elevate your Shopify experience 📈 https://lnkd.in/eNqte5qu With Ilan B. #shopify #ecommerce #onlinestore

With the rise of online shopping, creating a compelling customer experience has become crucial for any e-commerce platform. The use of Adobe Commerce plugins can significantly boost the quality of interactions customers have with your store. These plugins empower retailers to tailor their offerings and services, ensuring visitors feel valued and engaged. If you want to enhance these interactions, exploring the right plugins is the first step. https://lnkd.in/e_QNsjaR With Ilan B. #Magento #plugins #CX #AdobeCommerce

SEO has seen many changes over the years: ⚙ Google’s algorithm updates 🤖 Advancements in AI 👩💻 Changes in user behaviour One thing that has stood the test of time - URL optimisation. But why is URL structure so important for SEO and how can you ensure that your website follows URL structure best practices? Continue reading to find out. https://lnkd.in/eedrNCWq With Jessica Bell #seo #urls #ecommerce

Chuffed to be sponsoring & speaking at the Salesfire Summit 2024. See you there?

Are you struggling to convert users through your paid marketing activities? You might need to revisit your paid marketing strategy to ensure your campaigns resonate with users at every stage of the buyer journey. From generating brand awareness with Google’s Demand Gen to ensuring that you’re directing users to a relevant and engaging landing page that will convert, there are many ways that your paid advertising actions can engage users. Continue reading to discover how to capture attention, ignite interest, spark desire and drive action to maximise your campaign’s effectiveness. https://lnkd.in/e_RqeJ9g With Simon Jones #paidads #consumerbehaviour #demandgen

Last week Joe Turner & Ilan B. headed North East to see the lovely folk at Salesfire and give a presentation on how our Digital Experience Optimisation services enable eCommerce retailers to make better, data-informed decisions to scale their business. They also squeezed in a round of golf but it’s probably fair to say the presentation was more successful than the golf! Thanks for having us Dave Webb & Tim Mawson #PartnerHard #DXO #GolfIsHard

Utilising AI to personalise eCommerce customer journeys enhances customer satisfaction and streamlines the shopping process. Prioritising customer relationship management, especially in the retention phase, ensures repeat business and lifelong loyalty. https://lnkd.in/ezQkP_Mf With Jade Williams #AI #ecommerce #customerjourneys