Prose on Pixels

“I think there is room for everyone but probably we need some rules. It’s been a bit Wild West in the last few years and I think that’s a result of new technology. I’m not saying I know what those rules are!” Stink Films' Andrew Levene on the massive changes in the production landscape at LBB’s Better Together event. Andrew was speaking at 'What Does Production Look Like in 2024 and Beyond?' alongside ' Tracey Cooper, MurphyCobb's Patrick Murphy; BBH London's Victoria Keenan, Heads Up Production's Tim Page and Prose on Pixels ' Paul Ward (Wardy). View the agenda for the day here: https://hubs.la/Q02VsGcs0

"As we navigate an era where marketing efforts are often characterised by content overload and audience fatigue, the principles outlined in this white paper offer a blueprint for reducing waste and enhancing effectiveness. By focusing on the audience’s state of mind at Work, Rest, and Play, marketers can create more meaningful connections and achieve better brand and business outcomes. It is this novel use of TouchPoints data that contributes to increasing and interesting debate around planning for campaign effectiveness, a subject close to all our hearts." IPA Research Director Belinda Beeftink provided the foreword for the new IPA Touchpoints data informed, Audience-First Performance whitepaper by All Response Media: ‘How connecting with the mindset and mood of audiences at Work, Rest and Play is a catalyst for better brand and business outcomes from advertising campaigns’. You can find out more and download the whitepaper: https://lnkd.in/etfdYMSp

[AI CONTENT] Le Studio IA by PoP & BETC Fullsix, a relevé le défi de produire plusieurs films entièrement conçus par intelligence artificielle. Ce projet met en lumière l’adaptabilité du pneu Michelin qui évolue dans un monde rempli de contraintes et en constante transformation, illustrée avec une narration apaisante. Cette production démontre qu'il est possible d’assurer un storytelling cohérent de A à Z, tout en surmontant les défis techniques imposés par l’IA. Elle ouvre de nouvelles perspectives créatives pour l'avenir de la production audiovisuelle. [EN] AI Studio by PoP and BETC Fullsix, took on the challenge of producing several films entirely created with artificial intelligence. The project showcases the Michelin tyre adapting to a world filled with constraints and constant change, presented through a calming narrative. This production demonstrates how a project can maintain consistent storytelling from start to finish, while overcoming the technical challenges of AI. It highlights the new creative opportunities AI offers for the future of audiovisual production. #ai #generativeai #tech #production #michelin

[POP NEWS] In a market majorly oriented towards budget cuts, how does excellence in production craft and creativity survive?   PoP’s Xavier Blairon was onstage at the CICLOPE Festival yesterday discussing this with Arno Moria (DIVISION), Florence JACOB (Caviar) and Luke Atcheson (Zalando) #CiclopeFestival #ArtOfCraft #Production Prose on Pixels

Excited to share what I've been up to the past 6 months!   The main reason I joined Prose on Pixels —apart from the incredible people— is the overarching philosophy of Audience-First. With an Audience-First production strategy, markets, mindsets, media, and moments that matter are considered throughout the content life cycle. The result is high performing, locally relevant, and hard-working content that is primed for reuse, enabling brands to generate efficiencies by creating more with less, rather than simply more for less.   These benefits are amplified when applied with a thoughtful integration of AI translation across global content. Read on to see 3 key steps on how to effectively integrate AI in language services with an Audience-First strategy:

[POP GEMS] La question posée par notre client le Château de Versailles à notre pôle Culture & Entertainment est la suivante : comment attirer plus de jeunes franciliens entre ses murs et dans ses jardins ? La réponse a donné naissance au festival Versailles Électro : une expérience qui réunit DJs et artistes électro au cœur d’un lieu chargé d’histoire.   Les Grandes Eaux Nocturnes est déjà connu par le public comme l'événement qui anime avec une poésie en son et lumière les jardins et les fontaines. Versailles va encore plus loin en décidant de fusionner ces deux univers. Ce samedi, les Grandes Eaux Nocturnes Électro offriront un spectacle inédit : feux d’artifice synchronisés à la musique, bosquets du Roi-Soleil transformés en scènes uniques, chaque coin du jardin aura son ambiance spéciale, pour une balade où chaque chemin est une surprise.   Une véritable rencontre entre patrimoine et modernité, transformant Versailles en un terrain de fête tout en célébrant l'essence des célébrations informelles qui s'y déroulaient autrefois. Comme quoi, pas tant d'anachronisme dans cette production audacieuse.    Vous comptez y aller ? Quel DJ set vous attendez le plus ? On est curieux de vous lire !    [EN] Our client, the Château de Versailles, posed an important question to our Culture & Entertainment team: how can we attract more young Parisians to explore its halls and gardens? The answer gave rise to the Versailles Electro festival: an experience that brings together DJs and electronic artists in the heart of this historic site. The "Grandes Eaux Nocturnes" is already known to the public as an event that poetically illuminates the gardens and fountains with sound and light displays. Now, Versailles is going one step further by blending these two worlds. This Saturday, the "Grandes Eaux Nocturnes Électro" will offer a unique spectacle: fireworks synchronised with the music, the King’s Grove transformed into intimate stages, and every corner of the garden providing a special atmosphere, making each path a delightful surprise. A true encounter between heritage and modernity, transforming Versailles into a festive playground while honouring the informal celebrations that once took place there. So, perhaps this daring production isn’t as anachronistic as it might seem. Planning to attend? Which DJ set are you most excited for? We’d love to hear from you! Château de Versailles Spectacles｜Hirmane Abdoulhakime｜Clémence Coussot #VersaillesElectro #GrandesEauxNocturnes #ChateauDeVersailles #PatrimoineEtModernité