PSM Communications

Nurturing prospects takes time - Here’s why it’s worth the effort... In professional services marketing relationships are everything. Whether someone is just learning about your brand or nearing a decision, continually adding value and building trust is so important. We recently came across research by 6Sense which revealed: ▶️ The Average B2B buying cycle is 10 months ▶️ 81% of buyers have a preferred vendor before they even talk to sellers ▶️ On average a buying group consists of 10 people Numbers that highlight why nurture programmes are incredibly important - they lay the groundwork for trust that wins business over time. Read more in our latest blog ▶️ https://lnkd.in/dMUfSem8 #ProfessionalServices #RelationshipBuilding

🚀 Excited to launch our FREE Professional Services Marketing Diagnostic! 🚀 Struggling to attract your ideal clients? Not sure if your marketing efforts are paying off? Our new diagnostic tool will help you identify areas for improvement and unlock your firm's full potential.   ✅ Identify your marketing blind spots ✅ Unlock actionable insights to improve your results ✅ Receive a tailored report with clear next steps Get insights for your organisation in under 5 minutes! 👉 https://lnkd.in/eycJXsWK #professionalservices #marketing #digitalmarketing #businessgrowth #freetool #marketingstrategy #marketingdiagnostic #recruitment #sales #consulting #accounting #legal

Have you read our interview with David Nelson, Sales & Marketing Director Deals & AI at PwC UK? 🧐 He discusses why he believes we’re living through the biggest change in a generation with #GenAI 🔗 in the comments…

We were delighted to support our client Tap’d Solutions with the launch of their latest report which explores the importance of organisations prioritising #linemanagers. The report shares research, insights, and a number of practical tips. This was a great project to work on 👍

"I believe we’re living through the biggest change in a generation with GenAI. Not only due to the significant opportunity for Marketing itself but also because of the transformational change it will drive in the professional services sector as a whole." I had the pleasure of speaking with David Nelson, Sales & Marketing Director Deals and AI at PwC UK. We discussed some of the biggest changes in professional services marketing, how he views the use of AI, some of his favourite campaigns and what the best piece of marketing advice even given to him was. 🤔 If you've five minutes to spare, have a read. Some great advice offered up. 🔗 Click on the link in the comments. Thanks David! #ProfessionalServicesMarketing #Interview

Tomorrow our client Verallo will be hosting an informal post-election drop-in day for business owners and residents of Henley, and the surrounding areas. People will be able to meet one-to-one with a senior partner of the firm, discuss the financial and tax implications of the Election result, get some free personalised accounting advice, or the opportunity to discuss any other additional business and personal financial matters that are important to them. We've loved working on this campaign with Verallo, which has included full page ads in the local Henley Standard newspaper, targeted social media promotions, and email marketing efforts. Its wonderful working with a firm that really cares about its local community. 

Navigating the middle manager maze in most organisations is difficult. And that's why we enjoyed helping our client Connor Consultancy with the development of 10 practical toolkits based on the most common problems they are seeing among the middle manager and leadership populations that they regularly support. The toolkits contain useful frameworks, along with practical tools and tips, to help middle managers overcome everyday hurdles and excel in their role.

The alignment of the Employee & Customer Experience has never been more important, and it's always a big surprise to us that more companies are not making this alignment. Have a read of this new Guide that we've supported our client Huler with. It's full of practical advice, case study examples, and templates to download. A big thank you to Katie Jacobs & Hannah Roberts Cert CIM on the PSM team for their terrific work. Download link in the comments. #EmployeeExperience #CustomerExperience

We have loved supporting Huler with the launch of HulerJournals, a real game-changer in the world of performance management 🎊 If you want to take a truly human approach to personal development, get in touch with the team at Huler!

"In their personal lives clients are experiencing more personalisation, so they will come to expect it from their professional services firms." We could not agree more with these words from Anne Blackman, former Global Head of Marketing & Communications at McKinsey & Company. If you have 5 minutes today, have a read of our interview with Anne. Anne has worked for a number of the world’s leading consulting and legal firms and she shares her thoughts on the future of professional services marketing. As well future trends, Anne also offers up some great advice to professional services marketers who are in global roles and to those on the leadership ladder. ➡ https://lnkd.in/e3mp-ezF #professionalservices #marketing