Being part of the PURE community is about having attitude, commitment and the belief that travel can be more than just an industry. That’s why we bring together experiential travel’s most inspiring names to build relationships and find new ways of Changing Worlds, for travellers and local communities. We fuel their passion and challenge every PUREist to elevate what they do beyond just business
External link for PURE Life Experiences
London, GB
Mint tea in the medina. Leafy lunches. Indulgent hammam treatments and even equine therapy 🫖🧖♀️ Our media PUREists have been taking exclusive tours of Marrakech 🇲🇦 Which means they’ve got even more stories to tell… Say hi to media delegates on our showfloor to get the full scoop on these experiences 👀 #PURE2024 #ChangeWorlds #TheseAreMyPeople
There's so much more to PURE than the best meetings of your professional life. Like a smile you catch at one of the lounges. A revelation at the pool. Cutting apart a hot topic with your lunch. Off the cuff is the good stuff 👌 From then to now, we've always believed that. #PURE2024 #TheseAreMyPeople #ChangeWorlds
The 2024 PURE Awards in motion. This is what the definitive ceremony in experiential travel looked like last night ✨🎬 #PUREAwards #PURE2024 #TheseAreMyPeople #ChangeWorlds
The big reveal is here...introducing your 2024 PURE Award Winners! 🥇🥂 Please join us in celebrating: 1) Ultimate Safaris - proud owner of the Conservation Award, made for brands that sustain and regenerate their local regions. 2) Journeys With Purpose - took home the Creativity Award for finding ways to help travellers see the world in a new light. 3) TIME + TIDE - winner of our Community Award for drawing potential out of people, everywhere they touch. 4) Joro Experiences - our champions for the Change-Maker Award, handed to heroic, transformative figures who inspire us all. Kudos, everyone 👏🏻 We loved welcoming you up to that stage last night. #PURE2024 #PUREAwards #ChangeWorlds
Well, that's another day of World Changing completed ✅ 🌍 We've seen emotional reunions, off-the-cuff love and so much action around the Palais des Congrès in PURE's first day of meetings. And right now, we're barely halfway through the whole show 😳 Sorry, gotta go — the PURE Awards Party starts soon. Look out for more sparkling highlights tomorrow ✨
A magical combination for PURE’s 2024 Opening Party - the elegance of Oberoi Hotels & Resorts Marrakech and the emotion of reuniting with your people ✨🪭 We asked for a touch of red to honour our Moroccan home. And wow, did our mavericks deliver 👀 Just look at the outfits 🇲🇦 Smiling faces. A spectacular setting. Enjoy our gallery of a night for the scrapbooks! #PURE2024 #TheseAreMyPeople #ChangeWorlds
Okay, so Day One of PURE was something else 😮 We're trying to find words, but meanwhile, we put a video together… Watch highlights from Open House, our showcase for the brightest minds and personalities in experiential travel. This is where dreams resonate. Where practical moves make the impossible happen. Whether you're onstage or in the crowd, you're thinking, 'These are my people.' Palais Namaskar gave us a breathtaking venue to do our thing. A massive thank you to our first day's host 🙏 #PURE2024 #OpenHouse #ChangeWorlds
The sun is still high above another Open House. Soon we’ll see where our community take the ideas shared today 🧠 Our mavericks are catching the concepts changing our industry across multiple stages and masterclasses. In between — as ever — we’re seeing dozens of other conversations begin on beanbags, at the pool, and in the lush grounds of Palais Namaskar 🌴 Before the sun sinks to scarlet, we’ll be wearing a touch of red for PURE’s Opening Party 💃 🥂 Need to pick up something for your outfit? Head to Plan-It Morocco’s souk. #PURE2024 #OpenHouse #TheseAreMyPeople
Today, over 100 mavericks joined our Community Project Hike ⛰️ A morning we’ll never forget. These PUREists saw Change-Making in action. Travel Link Morocco Foundation have been building an educational hub for local women and children, and led us through their amazing work in the Atlas Mountains — supported by PURE donations 🙌 Thanks, everyone, for smashing the trail! We hope the sights, entertainment and Berber breakfast hit the spot as well 😌 #PURE2024 #CommunityProject #ChangeWorlds
This is what big discussions look like in paradise 👀 🌴 Innovation Lab 2024 has just concluded, sending our 12 PURE Awards finalists off to Marrakech to join the rest of you! If you see anyone with an Innovation Lab bracelet or Awards finalist sticker at PURE tomorrow, ask them what they learned and shared in the pursuit of a more resilient industry — our major theme for the year. Kudos to La Sultana Hotel Group for hosting and helping ideas take flight on the coast. #PURE2024 #TheseAreMyPeople #ChangeWorlds