We're proud to launch our 28th Annual Global CEO Survey, looking at how more than 4,700 business leaders from 109 countries and territories are meeting the most pressing challenges. 📽️ Our Global Chairman Mohamed Kande shares some of the key insights from this year's findings. 🔎 Explore the survey in full here: https://pwc.to/3Z5Uuzr #CEOSurvey
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At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 152 countries with over 327,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Content on this page has been prepared for general information only and is not intended to be relied upon as accounting, tax or professional advice. Please reach out to your advisors for specific advice.
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Updates
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Our 28th Annual Global CEO Survey revealed that nearly half (49%) of senior executives polled expect GenAI to boost their company's profitability within the next 12 months. Additionally, those executives with higher levels of trust in AI reported higher gains in areas like efficiency, revenue, and profitability. However, nearly a third of polled CEOs reported low trust in deploying the technology, while another third reported only moderate trust. How can leaders bridge this gap and transform their business? Discover three principles that can help CEOs build cautious optimism around AI deployment and power charge their organisation’s performance: https://pwc.to/40Sxyo7 #CEOSurvey #GenAI
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🗣️ ‘Looking forward, it’s more about infusing AI into different industries and it being a lot more precise for industries.’ - Scott Likens, Global Chief AI Engineer, Principal, PwC US. 🌎 Last week, our global leaders attended Mobile World Congress in Barcelona, exploring topics such as GenAI service evolution and agentic automation. Watch our video for further insights from Scott on autonomous processing and the agentic era. Learn more about #MWC25: https://pwc.to/4hCel10 #PwCatMWC #AI #GenAI
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How can companies unlock the value in artificial intelligence while mitigating the downsides? The combination of rapid-fire advancements in artificial intelligence and moves to integrate it into an array of business-critical systems has put a spotlight on using the technology responsibly. Our responsible AI toolkit addresses these challenges and helps companies pursue AI’s value while mitigating associated risk. Learn what leaders in this quickly changing field have to say: https://pwc.to/435Rkgx #GenAI
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🗣️ ‘AI is beginning to shape a new era for all industries really. But the telecoms industry is fundamental in the sense that it provides the foundation and the connectivity and connects the compute capacity that is required to power all that. So that's one aspect, which is a big business opportunity for our clients to reinvent themselves.’ - Florian Gröne, Global Telecoms Leader, Principal, PwC US. 📽️ Last week we were back at Mobile World Congress 2025 in Barcelona where there was a lot of excitement about everything from new tech to a shifting telecoms industry. Watch our leaders including Scott Likens, Global Chief AI Engineer, Principal, PwC US, Vishy Narayanan, Asia Pacific Digital & AI Leader, Partner, PwC Malaysia, Renate de Lange, Sustainability Leader, Global Tax & Legal Services Partner, PwC Nederland, Lori Driscoll, Global TMT Advisory Leader, Partner, PwC US, Florian Gröne, Global Telecoms Leader, Principal, PwC US and Joe Atkinson, Global Chief AI Officer, Partner, PwC US, as they share their thoughts from the floor of #MWC25. 🔎 Discover more about our presence at Mobile World Congress: https://pwc.to/4hCel10 #PwCatMWC #AI #Telecoms
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Only two years after GenAI appeared on the radar of most executives, companies around the world are adopting it at scale. What’s more, many CEOs are seeing promising results. More than half tell us that GenAI has resulted in efficiencies in how employees use their time, while around one-third report increased revenue and profitability. Explore CEO’s expectations on the impact of GenAI, and more, in our 28th Annual Global CEO Survey: pwc.to/3B62t7x #CEOSurvey #GenAI
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Globally, a confluence of megatrends is forcing companies to reinvent their business models and transform their operations. With any strategic transformation, new way of working, or new revenue stream come tax implications. Simply put, if CEOs are going to lean into reinvention, they need tax executives at the table. Discover how, by testing, learning, and scaling across AI, automation, upskilling, and outsourcing, tax leaders can reframe tax for the future. Gain more insights from our inaugural 2025 survey, featuring feedback from 1,205 respondents across 47 countries: https://pwc.to/41mbNPb #Tax #AI
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This International Women's Day (IWD), we lean into the amazing careers and experiences of over 40 of our senior women leaders across the PwC network by sharing pivotal advice on career navigation and management. Through qualitative interviews, we've developed a Career Advice Toolkit that we are releasing both internally and externally this IWD, acknowledging the contributions of our women leaders. This toolkit provides actionable takeaways to support each of us in managing our careers. In this video, four of our leaders: Petra Justenhoven, Sue Horlin, Mona Abou Hana and Anastacia Tshesane, share key advice nuggets on starting your career, networking, career pivots, upskilling, leadership and more. Watch our video and check out our Career Advice Toolkit at www.pwc.com/IWD #IWD2025
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Businesses can adapt and thrive in today's rapidly changing environment by successfully reinventing their business model and becoming resilient. In this episode of our Emerge Stronger through Disruption podcast series, our Global Centre for Crisis and Resilience co-leader David Stainback is joined by Matthew Duffey, Global Leader for Business Model Reinvention, to explore the critical need for Business Model Reinvention (BMR) and how crises can serve as catalysts for transformation. Listen to the full episode here: https://pwc.to/3XigJSK #BusinessModelReinvention
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Telecoms operators face a pressing need to improve their economic performance and cash generation to regain their competitive edge. However, rising adoption of AI–including GenAI–is poised to deliver meaningful uplifts in telcos’ productivity and efficiency through automation and more effective use of their data assets, alongside greater intelligence at the customer front-end. Discover the areas operators must focus on to regain their competitive edge and what they can learn from leading operators that have already started to separate themselves from the pack: https://pwc.to/3F0R1M8 #Telecoms #AI
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