Ragged Edge

It’s always an honour to make a list like this. Even more so to know our community voted for us. Thanks everyone and thanks Creative Boom. Here's the article. What a line up! → https://lnkd.in/gg-E7-6c

Changing the language of a whole category. The credit health dial sits right at the heart of every credit score product. The ultimate category convention. And a huge opportunity to stand out. By rethinking how to visualise credit health, we could put a distinctive experience right at the heart of the Checkmyfile product. So we replaced the current dial, with its ever-present dread of red, with a more uplifting scale: The Credit Steps. A vibrant spectrum where even low numbers feel like they’ve got a bright future ahead of them. It formed the foundation for the rest of the visual brand. A design language that was meaningful, distinctive, and truly scalable. From button to billboard. Read the full case study → https://lnkd.in/e68w4myt See it in action on the Checkmyfile website and product → https://lnkd.in/dihA-4i

Know it to grow it. Over a third of UK adults have never checked their credit scores. Which is mad when you think about how much influence they have on life’s big moments. Checkmyfile is here to help us build healthier habits. By combining data from the three major credit reference agencies to give you a holistic view of your credit health, Checkmyfile helps you take the steps to know and grow your score. More than just a fresh look, this collaboration was an opportunity to reimagine our relationship with credit. With the new brand, product and digital experience, we turned checking your credit score from a judgement to a journey. Check out the work below. Oh, and check your file while you’re at it. https://lnkd.in/e68w4myt

Ragged Edge turned 17 this month. But that’s not why we’ve been celebrating. We’re thrilled to announce four promotions. Luke Woodhouse and Matt Smith have both been promoted to ECD. These two have been at the heart of every success we’ve had over the vast majority of those years. Together they’ve built and nurtured a truly world class creative team, and embody the absolute best of Ragged Edge. And Abi Nkrumah and Lauren Ball are now Senior Account Managers. Their promotions are recognition of the impact they’ve made on every project they’ve worked on, and on every client they’ve worked with. We’re so lucky to have them here.

This is a special award. The Wise rebrand is listed as one of Fast Company’s best branding projects of 2024. Recognition for a project that was delivered from button to billboard, across 175 countries and 17 million customers. All at once. And recognition for our ongoing collaboration with the Wise design team. A collaboration built on a shared mindset, boundless ambition and an unwavering commitment to the power of design. Branding is a team sport. And this is a team we’re so proud to be a part of. Take a look at the other winners. We’re in great company.  https://lnkd.in/gRjavGUf

Discover the magic behind the moustache. Fia Townshend and Luke Woodhouse lift the lid on our rebrand for Go.Compare. And how we handled the small matter of a big character, Gio. Tickets for the Right Aligned Academy online workshop on 25 July are available here. Just pay what you can afford. https://lnkd.in/efFb7Mej See you there.

No seriously, this is really rare. We're on the hunt for exceptional talent. We're hiring for four roles based in our London studio: → Design Director → Senior Writer → Senior Account Manager → Account Director / Senior Account Director (freelance mat cover) Get the details on how to apply: raggededge.com/culture

Our best work is made possible by the people we make it with. Which means the best part of a D&AD shortlist is always sharing the news with the team. This year, we got to do it three times over 🥳 Wise for Design Systems, a brand new category! A testament to over two years of an incredible partnership that gives us ‘all the feels.' 💚 Marshmallow for a Brand Refresh with true character, made possible by a dream team of clients who value difference to their core. And Brainkind (formerly The Disabilities Trust), for naming. It was an honour to be entrusted with your rich heritage, helping you articulate your renewed focus on life after brain injury. It's been a good Tuesday. See you at the ceremony!

We made a multi-award-winning Omlet 🥚 The pet brand for thoughtful owners adds a Creative Review Awards Honourable Mention to its growing collection. Kudos to the Omlet Ltd team for having the conviction to do things differently.

More awards for Omlet and Wise. As the longest running award show in the world, Art Directors Club (ADC) Awards are worth winning. So we’re thrilled to pick up a Merit for both Omlet Ltd and Wise. Testament to two brave clients, and two incredible partnerships. Maybe we shouldn’t have waited 103 years to enter.