Red Loft

What services does Red Loft offer? Development: Red Loft has the expertise and knowledge to support during planning, pre-construction, and delivery phases of a project, enhancing the value of your development at any stage. Our qualified Development Consultants and Project Managers are adept at guiding you through all stages of the development process, offering strategic advice, project funding, compliance assurance, and delivering interim services tailored to your needs. Sales: Our sales team consists of industry professionals specialising in sales, lettings, and marketing for affordable homes. We collaborate with various housing associations and local authorities throughout London and the South-East to deliver the highest quality sales and marketing for Shared Ownership, private sale and London Living Rent (LLR) properties.   Land: Our land team works with a wide network of clients including Housing Associations, Local Authorities, and private developers, securing new opportunities for clients, marketing S106 affordable units and providing exceptional opportunities for land sale and acquisition. Whether you are looking for financial appraisal modelling services, research and bespoke consultancy advice or economic viability assessments, our expert team are on hand to help, optimising the design and marketability of developments. For more information on our services, please contact: Tracy Bradwell tbradwell@redloft.co.uk for Land and Viability. Tom Conlon tconlon@redloft.co.uk, Tom Shewry tshewry@redloft.co.uk or Annabel Mckie amckie@redloft.co.uk for Development Consultancy. Wendy Hegarty whegarty@redloft.co.uk for Sales and Lettings. #RedLoft #Sales #Development #LandandViability #AffordableHousing #SharedOwnership 

We are happy to have completed the first of five Shared Ownership developments with Southwark Council – Vista Apartments in Canada Water! Vista is comprised of nineteen 1, 2, and 3-bedroom apartments in SE16, reserved completely off-plan by our Sales Consultant Jess Mann. This new build development, alongside four other developments for Shared Ownership and Private Sale, provide important affordable housing opportunities in Southwark. Here is what Melodie Hampson, In House Client Consultant at Southwark Council had to say about her experience working with Red Loft: ‘Red Loft have been providing sales and marketing services for our direct disposal programme for the last 10 months. The whole team are knowledgeable and professional while being super flexible and supportive to our buyers, and the internal team at the council. Their approach to tailoring our specific requirements to the market has led to some excellent sales results while meeting our aspirations for selling homes to our local community.’ We hope all of our first-time buyers at Vista are settling in well, and we look forward to working with the team at Southwark Council to deliver more Shared Ownership and Private Sale homes in the borough.        To find out more about our Sales, Lettings, and Marketing services, please contact Wendy Hegarty on whegarty@redloft.co.uk #Vista #CanadaWater #Southwark #SharedOwnership #FirstTimeBuyer #AffordableHomes #NewBuildHomes #London #Property #RedLoft #RedLoftProperty

The lack of homes, especially affordable and social homes, holds huge numbers of people back from living a good life and is front and centre of the challenges local government is trying to deal with. Here are some more voices from October’s #LGAConf2024. Thank you Tony Clements at Ealing Council (London Borough of Ealing), Niall Bolger FRSA at London Borough of Hounslow and to our founding sponsors Red Loft #1p5MNewHomes #HousingTargets #Government #LocalAuthorities #BudgetAnnouncments #NewHomes

Yesterday, Rachel Reeves presented the much anticipated Autumn Budget in the House of Commons, a critical moment for the future of housing in the UK. The team here at Red Loft is optimistic about the Government’s fresh approach and applauds the continuing target to build 1.5m new homes. 📢Founding Partner at Red Loft, Danny Sutcliffe said: “There are challenging times for us all ahead, with a Government target of building 1.5 million new homes, and housing associations and Councils struggling to maintain their existing stock due to ongoing fire and safety concerns. Very careful planning and budget management is needed to increase the supply of homes of all tenures and maintain existing properties to healthy, safe and sustainable standards. This boost to the current Affordable Homes Programme, alongside reduced discounts under the Right-to-Buy programme, will restore developer confidence and support housing associations and Councils to meet the needs of their communities in the near future. The long-term Affordable Homes Programme, and Social Housing Investment fund for social rent and shared ownership, will facilitate effective planning for large scale home building and infrastructure which will create new communities and improve the economic prospects and social mission for the UK.” Read our full response on our website: https://lnkd.in/eQH_MPfe If you are looking to take advantage of these new funding opportunities and drive meaningful change in the housing sector, Red Loft can help. Contact Partner Danny Sutcliffe dsutcliffe@redloft.co.uk for more information.

🚀Sales launch up and running🚀 Great to see so many borough residents attending, all interested in the opportunity to start their route to home ownership at Sempra’s Ghyllgrove Place 🏘️ With the Sempra team and our partners from Basildon based SRC Mortgage Solutions and Red Loft all on hand to discuss the various options for residents to take their first step on the housing ladder🏡 Basildon Borough Council Jack Avery Tommy Allen Jess Mann Wendy Hegarty Connor Huggins Melanie Keys CIHCM #BuildingaBrighterFuture

Can’t recall a more widely anticipated budget than this one. But will it empower Local Government to set up its contribution to the 1.5M New Homes the country needs?⁠ ⁠ Delegates at last week’s Local Government Association Conference were clear that funding for new homes is at the heart of what needs to change, one way or another. ⁠ ⁠ Here are some of the views we gathered…⁠ ⁠ Let’s hope the budget brings some good news for public sector housing delivery.⁠ ⁠ Thank you Latimer by Clarion Housing Group INNER CIRCLE CONSULTING Westmorland and Furness Council and as always to our founding sponsors Red Loft⁠ ⁠ #1p5MNewHomes #BudgetAnnouncement #LGAConf2024 #Government #Funding #AffordableHousing #NewHomes⁠

Last week, 1.5M New Homes debuted at the Local Government Association Conference in Harrogate. We’re on a mission to connect directly with leading council, industry and government officials in housing, to explore if and how we can meet the Government’s target of building 1.5 million new homes over the next five years. We went to the conference to see what sort of profile housing has among council leadership, and what thinking is emerging. Here’s our first clip of attendees explaining what the conference had to say about getting new homes built … Stay tuned for more! Find us on: Instagram https://lnkd.in/eaFKp6KY Facebook https://lnkd.in/evjNy-6x TikTok https://lnkd.in/eKq7r6Z3 YouTube https://lnkd.in/ekzCj_8k Big thanks to our founding sponsors Red Loft #1p5MNewHomes #LGAConf2024 #Government #Housing #AffordableHousing #NewHomes South Derbyshire DC Vistry Group Hill Group UK Lichfield District Council

At heart I'm a projects person. I love getting stuck into a project, understanding the issues, working through the detail, and finding ways to overcome challenges to enable projects to be delivered. I suppose I really like the direct correlation between what I do and clear outcomes, be that land acquired, planning consents secured or physically seeing homes being built. By contrast, I've always found the macro environment for housing/development/construction a nebulous place in which to channel energy. There is always a lag between policy interventions and any change on the ground, unforeseen consequences can and do hinder the best of intentions, local councillors work incredibly hard, usually on top of day jobs, only to be voted out due to factors entirely out of their control, and the churn of housing ministers over the last 15 years tells its own story about the sector's place in the political and public sphere. The return on energy invested seems low.   But this week, a couple of things struck me. As well as liking projects, I also still like printed newspapers and on Monday, some new affordable homes programme funding was trailed. Great news, but not normally front page news.   Then on Tuesday, I attended a thought-provoking The Housing Forum conference, and some shocking stats are worth repeating. 1 in 21 children is in Temporary Accommodation (TA), so in every classroom one child is in often totally inadequate housing, without the stability of a place they can call home. The impact on that family's health and the child’s progress in school is evident.   If this wasn’t bad enough, the cost to secure this often sub-standard accommodation is out of control. London councils spend £3m per day on TA Three local authorities in the south-east are now spending over half of Council tax receipts on TA. Nationally, the annual bill exceeds £2.3bn.   The case for new properly funded housing is overwhelming from any health, educational or economic metric.   Another concerning figure was that 50,000 people are due to retire from asset management roles and 30,000 from development roles over the next 5 years. A whole lot of people need to join the sector just to stand still, let alone deliver the growth that’s needed. The Housing Forum Futures Network led an excellent session on attracting people into the industry and have created a fantastic Sizzle video which is well worth a watch https://lnkd.in/eqjSxCvC   So my reflections from the week were 1) the opportunity to work on great projects makes our industry a really attractive career choice - we must keep promoting our sector to the next generation 2) The advice from my old football coach, ‘head up’ remains apt. The TA crisis compels us to look up from the project to the bigger picture 3) Reaching beyond our housing colleagues and amplifying calls for investment to the wider world is crucial, and I'm hopeful that at least some of my non-housing connections will have made it this far. 

Down at Ghyllgrove Place today in Basildon, lovely site just a short walk from Basildon's Festival Park and Basildon Sporting Village, but also within easy reach of the town centre and rail link into London. Comprising a mixed tenure of 10 Shared Ownership houses which have already been reserved and 24 Private Sale Houses. Red Loft

Red Loft are thrilled to be sponsoring and supporting this exciting new project- 1.5M New Homes, working alongside councils to help shape and drive the future of homebuilding. This initiative offers councils an excellent platform to voice their ideas, collaborate, and explore innovative ways to achieve this ambitious target. We hope the campaign will provide valuable insight for local government, planners and those looking to kickstart a career in the housing industry. Please follow along on social media and get in touch if you want your voice to be heard! Instagram- https://lnkd.in/eaFKp6KY Facebook- https://lnkd.in/evjNy-6x LinkedIn- https://lnkd.in/eDG4gNcz TikTok- https://lnkd.in/eKq7r6Z3 YouTube- https://lnkd.in/ekzCj_8k #RedLoft #LocalGovernment #1point5MNewHomes #NewProject #NewHomes