Thoughts from our CMO on aligning technology with business objectives, driving transformation and creating organisational resilience. Enjoy the reading. #DigitalTransformation #CRM #CRMStrategy
CRM/CX Strategist and CMO at redk CRM Solutions - Associate Lecturer on Digital Transformation at University of Cambridge
Scattered applications causing chaos in managing processes and customer data? Sound familiar? Many brands face this struggle, trying to navigate the tech overload. A successful digital strategy centralizes processes and data, optimizing for value. It's about crafting a cohesive CRM approach that drives tangible business results. I've shared insights on this topic. Hope you find it valuable! #CRM #DigitalTransformation #TechnologyStrategy #CustomerData redk - CRM & CX Transformation