RED MEDIA +

Happy Diwali from all of us at Red Media+! This Festival of Lights, we extend our warmest wishes to our clients, partners and colleagues. May this Diwali bring renewed hope, success and happiness. #HappyDiwali #FestivalofLights #RedMediaPlus

10 days to go until Media Fight Night, who's getting excited?? I'm thrilled to announce my sponsors for Media Fight Night. Huge thanks to Mean Broadcast RED MEDIA + HotBoss Brands Limited Konnected+ All City Media Solutions for their incredible support and commitment to my journey. In particular a massive thank you to John De Napoli Damon Letzer Jason Barth Stephen Waller Anitha Ilangovan for making the above possible. These companies are pioneers in their fields but incase you're not familiar with them all: HotBoss Brands Limited - Giving you the hottest experience that gets your energy pumped and makes you feel like a boss. Get your flames of flavour from the Hotboss Hot sauces, get the party started with Hotboss Spiced Rum, and look fire in the freshest Hotboss streetwear. RED MEDIA + - The first UK Company to exclusively deliver digital TV-only commercial solutions in the high-growth market of Connected TV. Adding incremental net reach through their premium SVOD based services and hitting light TV viewers with their premium broadcast quality content. Konnected+ - The UK’s largest out-of-home TV network, offering over 40 channels of engaging, safe, and quality content delivered across the broadest variety of distribution outlets in the UK. They are TV built for businesses, distributing short-form, better entertainment for customers. From up-to-date coverage of the latest news, sports, and entertainment to viral-style videos, interactive trivia and more. Their partner venues decide on the most relevant channels for their clientele to engage and entertain, all while increasing dwell time. All City Media Solutions - Reaching untapped audiences with an untapped media. The mission is simple. Create a network of communications that are inclusive of all demographics and communities. Ensure the Ethnically Diverse 16-34 audiences are not overlooked and targeted on relevant new platforms. First stop... The Chicken Shop! And to save the best until last.... Mean Broadcast - Where I started my media career and my home for the past 12 years! Not only has Mean provided me with a platform and all the necessities to build a succesful career, it's provided me the opportunity to commit to Media Fight Night. The whole team have supported me day in day out to achieve my main goal in 2024 and look where we are now! Finally, a big shout out to the main headline sponsor of Media Fight Night 2025 Mail Metro Media. We're loving the new training kit and I think you'll agree, Team Red is definitely rocking this new look 😜 Make sure YOU donate NOW! I know you've all been paid!!! https://lnkd.in/ekV-Fk4Y #MediaFightNight #MeanBroadcast #RedMedia+ #HotBossBrands #Konnected+ #AllCityMediaSolutions #MailMetroMedia #CarneyCommunity #OffTheRopes #FightingForACause

November Mailer is OUT NOW! REPORT: MORE SMART TVS ARE, SOLELY STREAMING Slowly but steadily, streaming is becoming the primary source of smart TV viewing time, presenting an uphill battle for traditional inputs (cable, satellite, over-the-air antenna). This isn't exactly breaking news as data from Inscape reveals that in Q2, the number of smart TVs that ONLY streamed content hit a record high of 60%. Full article: https://lnkd.in/eK_4xPZV. REPORT: KIDS REDUCE CHURN FOR STREAMING SERVICES With streamers nearing market saturation in Western markets, retaining subscribers is more important than ever. A report from Ampere Analysis shows that households with children are less likely to cancel streaming service subscriptions than those without them. As a result, streamers are scooping up kids’ titles to appease this influential audience. Full article: https://lnkd.in/em8jiz4S #redmediaplus #connectedtv #ctv #advertising #media #tvlandscape #streaming

Our October Mailer is out! Featured; THE FULL-FUNNEL APPROACH - WINNING ON CTV IN 2024 "Adopting a full-funnel approach to CTV gives marketers the tools to make a measurable impact at every stage of the customer journey. The strategic use of CTV’s unique abilities can significantly enhance your marketing efforts, from building brand awareness to influencing conversion behavior." + 'YouTube Introducing Ads on Pause Screens' - YouTube has confirmed it will be introducing advertising while videos are paused. A Google spokesperson said the company has been testing pause ads since 2023, with the initiative having been previously announced at events like the company’s global Google Marketing Live and Brandcast upfronts. “As we’ve seen both strong advertiser and strong viewer response, we’ve since widely rolled out Pause ads to all advertisers,” said the spokesperson. #redmediaplus #connectedtv #ctv #advertising #media #tvlandscape #streaming

We are proud to sponsor Media Fight Night for another year! It's always a privilege to be apart of such a record-breaking evening, coming together to raise money for two incredible charities, Carney's Community and Off the Ropes! #MediaFightNight2024 #OfftheRopes #CarneysCommunity #MFN24 #RedMediaPlus

Our September Monthly Mailer is out now! Featured; 'Can Sports Streaming Knock Out Linear TV?' - Linear television has been on the decline for quite some time now. Despite viewers and advertisers alike gradually turning more and more of their attention and ad spend towards connected TV (CTV), sports was the bastion which had managed to hold on the tightest. Lately, however, we’ve been witnessing streaming pry the sporting scene from the quaking hands of traditional broadcasting. Full Article - https://lnkd.in/eBXe5aR4 + Survey: 'Consumers want "helpful" connected TV ads for holiday shopping' - The survey, conducted by LG Ad Solutions, said 91 per cent of consumers are hoping ad campaigns on streaming TV platforms will offer them a promotion or deal on an item or service that they plan to buy during the holiday shopping season, and 71 percent appreciate it when connected TV platforms and integrated advertising makes it easier for them to purchase an item. Full Survey: https://lnkd.in/eeVdnP5N #redmediaplus #connectedtv #ctv #advertising #media #tvlandscape #streaming #sports #linear

A recent report explains how 'YouTube is increasing the duration of ad breaks on Connected TV (CTV) platforms to provide longer uninterrupted viewing sessions'. The move follows successful testing that showed 79% of viewers prefer grouped video ads over shorter, dispersed slots. Key points: YouTube expanding longer ad breaks for Connected TV (CTV) experiences. Aim: Provide longer uninterrupted viewing blocks. Initial test increased uninterrupted viewing by 29%. New format could extend viewing sessions by 50% before next ad break. YouTube is seeking to balance user experience with advertiser needs on CTV platforms, potentially reshaping how ads are delivered in streaming environments. Advertisers should monitor how this impacts brand recall, click-through rates and overall campaign performance compared to traditional ad placements. Effectiveness metrics and viewer behavior data will be affected as this format rolls out more widely. According to internal Google/YouTube data: 79% of YouTube viewers prefer grouped video ads. CTV viewers may experience 50% longer ad-free sessions. How it works: Ads clustered into longer blocks. Viewers can skip to next ad after 5 seconds. Countdown timer displayed for ad blocks. For the full article, check out, https://lnkd.in/gC2nbDFc #RedMediaPlus #CTV #YouTube #CTV #ConnectedTV

Our August Mailer is out now! Kantar found that across the five largest European companies, smart-TV penetration was at 64%. The Paris 2024 Olympics will see people taking advantage of Connected TV in new ways, creating new habits that could shape the future of Connected TV advertising in Europe and beyond. The Olympics presents the first clear opportunity to rethink everything from targeting to personalisation to interactivity in sports content. The Olympics will have more than 10,000 hours of content. It’s estimated that almost 1 billion people will watch the games, but with so many different types of competitions to choose from, everyone will have their own viewing pattern. Media companies can use the Olympics as a time to learn about viewing habits, help advertisers embrace Connected TV-specific advertising opportunities like contextual targeting, and introduce interactivity to viewers to shape new habits. The media companies that take advantage of this opportunity to understand where they have weak points and where they need to evolve will have a head start in capturing growth after the “tipping point” from linear to Connected TV really sets in. To read the full articles, check out the references sourced. #redmediaplus #connectedtv #ctv #advertising #media #tvlandscape #Olympics #Paris2024

The UEFA European Football Championship began in Germany on the 14th of June, with the final on the 14th of July. Audiences were expected to move to the BBC and ITV during this time, and this has been the case, with ITV Sales/ITV1 performing drastically better in June and in July while Sky has been hit the hardest in July compared with 2023. While ITV includes ads, reports have argued that fans do not seem to care, as the quality of ITV’s coverage is at least on par with BBC, particularly concerning the punditry. On top of this, articles seem to acknowledge that it’s not as if it can show adverts during the match itself. The 2024 final between Spain and England drew a combined peak UK television audience of 24.2 million viewers on both the BBC and ITV. Confirmed: - The final averaged 22.3 million viewers from its 8pm kick-off to the final whistle - Public service broadcaster (PSB) the BBC saw its coverage peak at 17.83 million viewers on its BBC One linear channel, while it averaged 11.37 million viewers - Commercial network ITV drew a peak audience of 6.4 million viewers and averaged 3.9 million viewers - Spanish PSB RTVE meanwhile scored 13.6 million viewers for its coverage of the final, which translated into an audience share of 78.7 per cent - RTVE’s coverage peaked at 14 million for the trophy presentation https://lnkd.in/e3yxB3Y3 #euro2024 #ctv #streaming #connectedtv #broadcasttv #redmediaplus

July Monthly Mailer is out now! This edition: Sport Streaming. Marketing data and analytics company Kantar’s report, Game Changer: The evolution of live sports viewing in the US and Europe, which documents the evolution of live sports viewership, suggests that live sports are the key to unlocking growth in the highly fragmented streaming market. But streaming giants’ bets go beyond live action: sports-themed documentaries and dramas are here to captivate new subscribers and give them a reason to stay, says Kantar. ITV’s biggest audience of 2024 watched England’s final Euro 2024 group game against Slovenia on June 25th. The match peaked at 15.4 million viewers on ITV1 and ITVX. #redmediaplus #connectedtv #ctv #advertising #media #tvlandscape #streaming #livesports