Rehab

The game of marketing is always evolving. In our latest issue of An Unfair Advantage, we're diving deep into the world of client-agency relationships. The traditional model is broken, and it's time for a serious overhaul. Discover how innovation through AI is revolutionizing the industry and what brands and agencies need to do to thrive in this new era of partnership. Want to share your thoughts? Drop a comment below and let us know what you think! Don't forget to subscribe for more insights and innovation.

Last Friday, we celebrated the end of summer in style at Boundary Shoreditch. 🎉 It was fantastic to have the team together outside the usual work setting. Good food, great company, and lots of laughs were the perfect way to spend the day (and night!). Here’s to many more moments like this. 🥂

What happens when a 'synthetic persona', trained on creative award entry categories, is modelled on real-life creative awards judges? 👀 We found out at D&AD Festival 2024, where Tim Rodgers and Callum Gill, Founder and Chairman, and Strategy Lead at Rehab, shared insights into how they're building audiences based on real data. “AI is good at adopting a perspective,” Gill explained. The more info you feed it about a perspective, the more it can adhere to that persona." Head over to D&AD's YouTube to discover why Rodgers believes creatives might respond better to feedback from an AI judge than from a real human, and why it's risky for creatives to be left behind > https://lnkd.in/egqjUWQq #dandad24 #ai #aidata #creativeinsights #artificialintelligence #aiprompts #creativecommunity

Did you catch Tim Rodgers live session at the Scandinavian Creative AI Summit? 👀 Here are 7 key takeaways from his AI adoption roadmap to keep your creative teams ahead of the game. 🚀 1. Realizing the Potential of AI.  Why aren’t more teams adopting AI? Often, it’s a fear of the unknown or simply a lack of understanding. Once people realize the potential, the doors open to limitless creative possibilities. 2. Experimenting with AI You can’t underestimate the importance of hands-on experimentation. Don't just rely on your team using it—dive in and use AI tools yourself. Publicly available AI tools make it easier than ever to understand the technology and its applications. 3. Custom AI Tools for Creative Workflows Customized AI solutions can supercharge creativity by supporting teams at the start of the creative process. From real-time consumer insights and brief creation to creative inspiration and testing, AI is transforming the way we work, helping us work smarter, not harder. 4. Advanced Techniques like Retrieval-Augmented Generation RAG models allow AI to provide more accurate and useful responses with citations because real-time data powers it. This is next-level AI that can significantly improve the quality of creative outputs and insights. 5. AI-Powered Transcription and Knowledge Base These tools can automatically generate meeting notes, to-do lists, and follow-up reminders. Imagine training an AI on all your team’s conversations, creating an interactive knowledge base that knows exactly what your clients want. 6. AI Enhances, Not Replaces, Creativity AI shouldn’t replace human creativity—but enhance it. By partnering your team with AI, you unlock the untapped potential that allows your creativity to reach new heights. AI becomes your ultimate creative collaborator, making your work faster, smarter, and more impactful. 7. A Roadmap to AI Adoption Start by experimenting with off-the-shelf tools, move on to more advanced models like RAG, and eventually build custom workflows that integrate AI into your daily processes. AI adoption is a journey, and it’s one that will revolutionize your creative potential if you embrace it. Missed the talk? Not to worry, download our AI + Creativity Whitepaper to explore the strategies Tim covered today in more depth. https://lnkd.in/eE3E7PeK Thank you to Lars Bastholm and Claus Bülow Christensen for the invitation to talk and their hospitality in Copenhagen. Let’s continue the conversation. How are you using AI to supercharge your creative workflows? 🤖 #AI #Creativity #scaisu

Who’s ready for #scaisu tomorrow? 🚀 Join Tim Rodgers from 11:30 AM - 12:00 PM for his session: ‘Supercharging Creativity with AI: The Guide to Adoption’. See you in Copenhagen. 🇩🇰

Are you ready for the future of live events? 🚀 In our latest newsletter, An Unfair Advantage, we broke down three major trends poised to reshape the industry. Missed it? Here’s a quick rundown. Subscribe for a monthly dose of insights from our team. As always, we’d love to hear your thoughts. Do you see something else on the horizon? Let us know in the comments.👇

Can you guess what our specialty is? 👀 Ad Age recently recognized us as a top agency in the AI niche. While we’ve been delivering effectiveness for brands for 20 years, we recently launched Rehab AI, which specializes in customized AI solutions that empower creativity and streamline workflows for brands, agencies and publishers. Hear from Tim Rodgers how our AI tools differ from off-the-shelf solutions.👇 https://lnkd.in/g5cG2qg8

Countdown alert! ⏰ We’re just 10 days away from the Scandinavian Creative AI Summit, where our Founder Tim Rodgers will be speaking about how AI is transforming the creative landscape. 🗓 Thursday 12th September 🕦 11:30 AM – 12:00 PM 📍 Industriens Hus, Copenhagen Get in touch if you’ll be there or buy tickets here.👇 https://lnkd.in/dFyKjw5r #scaisu #AI #Creativity

With the excitement of the Olympics still fresh and the Paralympics ramping up, we’re reminded of how these global events uniquely bring us together and create unforgettable shared experiences. 🙌 In the August edition of An Unfair Advantage, our team dives into the latest trends and insights shaping the future of live events—a booming industry projected to reach $1.57 trillion by 2028. Discover what brands need to know to stay ahead in this dynamic landscape. We’d love to hear your perspective! How do you see gamification or mindfulness enhancing live events? Share your thoughts in the comments, and don’t forget to subscribe for your monthly dose of innovation. 🚀

Are synthetic personas the future of creative testing? 🚀 RehabAI was featured in Forbes, where Michelle Greenwald highlighted our work using synthetic personas to test and refine ad campaigns, helping marketers navigate the line between creativity and cultural sensitivity. Why is this important? 💡 Recently, brands like Apple and Bumble faced backlash from campaign missteps. These could have been avoided with better pre-launch testing across diverse audiences. Founder Tim Rodgers shares, “By the time human testers are involved, AI has already done the heavy lifting, making their feedback more focused.” At RehabAI, we empower brands to harness the full potential of their creative ideas while minimizing risks. Are you ready to innovate? Check out the full article 👇 https://lnkd.in/eikMtV9e #AI #SyntheticPersonas #CreativeTesting