ReMotive Media

Such a pleasure to be invited on BBC News this morning to talk about the latest crop of Christmas ads. Check out the analysis on Business Today on the iPlayer! TLDR: John Lewis & Partners ARE BACK with the most emotive ad of 2024 Marks and Spencer were close second, with a relatively rare effective use of a celebrity Ads are fundamental to sales because they get people through the door 🎄🦩 🎅

Why are brands putting themselves at risk by not applying Effective Frequency and Wear-Out strategies when using video across CTV, YouTube, linear TV, and other large-screen channels? As media consumption evolves, and we enter Post-Digital Age, finding the right balance between effective exposure and audience fatigue is more challenging than ever. In this piece, I explore how brands can leverage thinking from decades of "traditional TV" research to develop modern strategies and avoid wear-out while ensuring their media campaigns hit the mark. #postdigital #makingdifferenthappen #remotivemedia #lapipa

Over the coming weeks, we will be announcing some super exciting news... watch this space! #makingdifferenthappen #Opensource #Openinnovation #postdigital #mediaagency #legend

Are you a marketeer, or business leader, perhaps wondering why #Opensource technologies and #Opendata are not happening in your marketing efforts, while they are being widely used in other parts of your business? Here we try to shed some light on the problems holding the industry back and ring some alarm bells of what may happen if you don't take action in the #postdigital era we are entering.... ASAP. Feedback and constructive debate are welcome, as always! 🔄 #makingdifferenthappen #ronevans #deadprogram #remotivemedia #lapipa

Here are some thoughts of mine on the immediate future of large-screen media and video advertising (a.k.a TV) in the Post-digital present and the next three years. I hope it may be useful to those marketing folk wondering what to do in the new realities of TV buying. All comments are welcome! #postdigital #remotive #lapipa #mediaplanning #mediastrategy #integration #privacy #copywearout

We are the world’s first post-digital agency. Beyond today’s digital versus traditional binary thinking, our Post-digital approach unifies the best of both worlds.

ReMotive Media is the first global Post Digital agency, which is why we love the city, we love nature, and we work from places we, the ReMotive people choose and like #postdigital #makingdifferenthappen

In this video, Noel Gil addresses the prevalent fear surrounding AI, emphasizing the messages students often receive about the potential threats it poses. Meanwhile, Gordan Domlija provides a balanced perspective, highlighting the tangible...

Noel Gil as he engages in an insightful conversation with three influential figures in the media industry: Gordan Domlija, Alex Lawton, and Koen Smeets. In this short extract from the discussion, they tell the defining moments and key clients that...

Alex Lawton delves into the critical difference between insights and mere facts, and why understanding this distinction is fundamental to generating groundbreaking ideas. #mediaindustry #advertising #industryleaders #mediastrategy #mediastrategy...