Resonance

As the B2B tech landscape continues to shift, marketing leaders face many complex challenges. From budget constraints to evolving buyer needs, the path to success is anything but straightforward. In our latest research, we uncover the key issues that are top-of-mind for today's B2B tech marketing executives. But it's not all doom and gloom. The research also sheds light on the strategies and focus areas that are driving success for leading B2B tech marketers. With these valuable insights, you'll be better equipped to adapt your approach, optimise your efforts, and stay ahead of the curve. Link in the comments. 👇

Are you struggling to stand out in the crowded MSP space? Many marketers in the sector face this challenge – but there’s a way forward. Here’s what you can do: 1️⃣ Get noticed – Cut through the noise with targeted PR strategies. 2️⃣ Build credibility – Craft thought leadership that positions your company and spokespeople as an industry authority. 3️⃣ Drive leads – Use media relations and buyer-focused content to get noticed by potential leads. Interested in learning more? Check out our PR Guide for MSPs here: https://lnkd.in/dt7AixdH #MSP #PublicRelations #PRTips #Growth #Credibility

Do you use market research to supercharge your PR campaigns? In his latest blog, Jamie Nightingale explores how we leveraged Moody's market research to drive awesome results. From identifying trends to shaping compelling narratives, this blog is a must-read for anyone working in today's media landscape. 📰💡 Whether you're looking to position your brand as a thought leader or drive targeted media coverage, our Moody’s insights provide the data-driven foundation you need for success. Read Jamie’s full blog here: https://lnkd.in/d9tNnX4X #PRStrategy #MarketResearch #ThoughtLeadership

Not to be missed by anyone interested in the startup ecosystem! Tom Glason and Munya Hoto (MSc) are the go-to experts when it comes to scaling...wisely 😉 👉 https://lnkd.in/ep_AUPt2

Supporting clients at global events is a massive perk of the job! Right now, Jon Burch-Abrahams is in Las Vegas supporting NTT DATA at ITC Vegas - a leading insurtech event. Check him out at NTT DATA's stand in the famed Mandalay Bay hotel. Stay tuned for Jon's blog detailing his takeaways from the event.

Fintech marketing leaders, quick question... What’s the biggest challenge: A) Getting sales and marketing aligned 📈 B) Tracking yourself against the competition 🗓 C) Figuring out how to get the media to actually care about your company💡 D) All of the above 📍 Whatever your pick we’ve got you covered! Our Ultimate Guide to PR for Fintechs is your go-to resource for mastering your PR strategy and getting your brand the spotlight it deserves. Check it out below. 👇 🔗 https://lnkd.in/d4AhhVtH #Fintech #PRStrategy #MediaCoverage #FintechGrowth

Are you looking to unlock the secrets to winning over HR leaders? If the answer is yes, then you need to check out our latest whitepaper as part of our Ultimate Guide to PR for HCM Providers. It has everything you need to help you on your journey — from building trust to leveraging thought leadership. And it's backed up with real data from your target buyers. Check it out here: https://lnkd.in/dWm-P8Rn #HCM #PublicRelations #Marketing #BuyerInsights #B2BMarketing

KPMG’s Pulse of Fintech delivers a thorough investigation into the current state of the fintech world. We see it as a must-read for leaders in the space. In his latest blog, Alexander Izza, one of Resonance's leading fintech brains, unpacks his key takeaways from the H1 2024 report. Here are three things which stood out to him: 1️⃣ Investment Activity Slows, but Optimism Remains – Despite a dip in global fintech investment, the long-term outlook remains strong with targeted opportunities in payments and infrastructure. 2️⃣ The Rise of Regtech – Regulatory technology is seeing heightened interest as companies strive to stay ahead of compliance challenges, signalling huge growth potential in this space. 3️⃣ AI and Automation Continue to Dominate – With more fintechs integrating AI and automation, it's clear these technologies are shaping the future of financial services, creating smarter, faster solutions. Dive into Alex's full analysis here: https://lnkd.in/d9U8RFm4 If you're looking to level up your fintech's PR strategy? Don’t miss our latest guide to fintech PR – link in the comments! 👇 #Fintech #KPMG #InvestmentTrends #Regtech #AI #Resonance #ThoughtLeadership #PR

The Human Capital Management (HCM) landscape is changing fast. To help you stay ahead, our latest research uncovers the key trends shaping buyer preferences in this space. Check out the full report to learn: ✅ What’s driving HCM buyer decisions ✅ What HCM buyers want to know ✅ Practical tips for HCM marketing success The link is in the comments below. Got questions? We’d love to chat—feel free to reach out! #HCM #HR #HumanCapitalManagement #WorkforceTrends #HRLeadership #EmployeeExperience #Resonance

"Resonance is a rockstar PR consultancy" - Ekaterina Almasque, General Partner at OpenOcean. This month, OpenOcean has featured in Forbes a whopping three times. As one of the most influential publications that founders and investors read - this is an epic result for our client, one Europe's leading early-stage VC firms. Check out the three pieces below. Generative AI Adoption: Do Startups Have the Edge? 👉 https://lnkd.in/eMn29_Df What Quantum Computing Means for Enterprises 👉 https://lnkd.in/df8xUKVR Keys to Scaling Quantum Startups 👉 https://lnkd.in/djJNYX7q To cap it all off, OpenOcean was featured in Sifted this morning discussing whether Germany can become a European deeptech capital. 👉 https://lnkd.in/d7B_zP69 What a month from the team, and a special congratulations to Maria Hille for leading the charge! #B2BTech #PR #Coverage #VC