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🎯 Marketing 🟡 Creative 📷 Cyclist |🎙Host of the Ride To Success Podcast | Creating brand stories | B2C & B2B Marketing Strategy
Riccardo Losio talks about the industry challenges Selle Royal faces in making production sustainable while preserving product credibility and quality. Pietro Tomasella explains that Stracciatella technology was inspired by a commitment to sustainability, taking its name from Italian chocolate chip gelato to symbolize its unique blend of recycled materials. Recycling saddles is complex due to their multi-material construction. Stracciatella is their solution, making waste reusable within the production cycle, cutting down on landfill contributions. Listen to the latest Ride To Success podcast Chapters 00:00 ~ Introduction to Ride Success and Selle Royale Group 02:02 ~ Unveiling Stracciatella Technology 08:13 ~ Sustainability in the Cycling Industry 15:50 ~ Personal Perspectives on Success - Links to the podcast: Spotify: https://lnkd.in/eNgcEQm5 Apple Podcasts: https://lnkd.in/eP9qmTPc YouTube: https://lnkd.in/efbeFJkb - Social Links to Ride to Success: Follow Pedro Couto Lopes: https://lnkd.in/eMUx2By5 Instagram: https://lnkd.in/eh5qZgcY LinkedIn: https://lnkd.in/ehjqVptX - Thanks for listening