Roo & Eve

Is your marketing approach aligned to the changing B2B buyer and the rise of self-service sales? B2B buyers don’t want to wait for office hours to make a purchase or for a salesperson to answer a query. This is the era of B2B self-service sales where buyers are informed, empowered, and independent. 💪 But businesses that don’t adapt to meet buyers’ digital-first preferences risk unfulfilled quotas, insufficient pipelines, and revenues well below expectations. 📉 So how do you win in this B2B buying environment? Find out more in our latest blog! https://lnkd.in/eemqBQjR Or follow us for short snippets and key takeaways. #marketing #sales #b2b

The hidden cost of misaligned sales and marketing 🎭 Misaligned sales and marketing teams cost B2B companies an average of 10% in revenue each year. For a £10 million company, that's £1 million walking out the door. But the real costs run deeper than lost revenue. Here's what's happening behind the scenes: 🗑️Wasted content investment Your marketing team spends time and money creating a detailed industry report. It sits unused in your content library while sales reps write their own market analysis emails. Result? You've paid twice for the same insights. ⌛Time drain on sales Sales reps spend up to 30% of their time creating or searching for content (Sirius Decisions). That's 12 hours per week they could spend selling. Multiply that across your sales team, and you'll see why productivity plummets. 📉Lost opportunities When sales doesn't use marketing's content, you miss critical engagement points: 🟡Prospects don't receive consistent messaging across their buying journey 🟡Sales conversations lack depth and supporting materials 🟡Follow-ups miss the chance to showcase thought leadership 🟡Sales and company page social channels are misaligned And lots of companies have the content they need, they just don't connect with sales to maximise the use of it. #b2bmarketing #contentmarketing #sales

A new blog has just dropped: Bridging the B2B content-sales gap 🔥👇 Your marketing team has just spent weeks creating an ebook. It's packed with original research, customer insights, and solutions to your prospects' biggest challenges. Meanwhile, your sales team is creating outbound emails from scratch, unaware this goldmine of content exists. Sound familiar? You're not alone. Research from Sirius Decisions reveals that 60-70% of B2B content goes unused by sales teams❗❗ While marketing teams invest in creating high-quality content, sales teams often resort to creating their own materials, leading to: ❌Inconsistent brand messaging ❌Duplicated efforts and wasted resources ❌Missed opportunities to use proven content ❌Fragmented customer experiences ❌Longer sales cycles But here's the good news: with the right approach you can easily bridge this gap. Companies with aligned sales and marketing teams see 36% higher customer retention rates and 38% higher sales win rates (MarketingProfs). It starts with understanding why this disconnect happens in the first place. Click here to read on 🖱 https://lnkd.in/eb7ETup7 #b2bmarketing #contentmarketing #demandgen

Going beyond with demand gen marketing strategies 🎃 Need to accelerate lead gen and deliver quick-wins? Here are some strategies we've seen deliver revenue: Effective lead nurturing ♥ One of the key benefits of an always-on approach is the ability to nurture leads continuously. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. This is achieved through consistent engagement methods such as tailored email campaigns, relevant content distribution, and strategic remarketing. For B2B sales with longer cycles, these regular touchpoints are crucial in building trust and keeping your brand in consideration. Continuous Account-Based Marketing (ABM) 🎯 Account-Based Marketing thrives on consistency, and an always-on strategy perfectly complements this approach. With 87% of marketers reporting higher ROI from ABM compared to other activities, it's clear that sustained engagement with key accounts pays off. By maintaining ongoing communication, you can evolve your messaging to align with relationship growth, potentially reducing sales cycles through stronger connections. Supporting the full customer journey 🔄 With 47% of buyers consuming 3-5 content pieces before engaging with sales, it's crucial to support the full customer journey. An always-on content strategy allows you to provide valuable information at every stage. From informative blogs and social media presence during the awareness stage, to in-depth whitepapers and case studies for consideration, and finally product demonstrations and client testimonials at the decision stage, you can guide leads through their journey effectively. #b2bmarketing #contentmarketing

Weighing the costs: Pausing vs. continuity in marketing ❌✅ The hidden costs of pausing ❌Loss of visibility: SEO rankings drop, hard to regain Competitors overtake your position in search results 42% of marketers say content and SEO provide highest ROI ❌Empty sales pipeline: Lead nurturing stops, relationships stagnate 73% of B2B buyers engage with multiple content pieces during research Missed opportunities when not visible at crucial decision points ❌Trust erosion: Rebuilding audience trust requires more effort than maintaining it Disengaged audience becomes harder to re-engage The compounding benefits of continuity ✅Strengthened SEO and brand authority: Consistent content creation boosts visibility over time Companies publishing 16+ blog posts/month generate 4.5x more leads Become a go-to resource in your industry ✅Robust lead generation: Keeps audience engaged throughout the sales funnel Reduces likelihood of prospect drop-off Increases conversion chances when leads are ready to buy ✅Agility and responsiveness: Adapt to market changes and trends in real-time Use real-time data to personalise campaigns Maintain relevance in a dynamic market But wait, there’s more… Long-term ROI of always-on marketing ✅Sustained growth: Both in brand equity and revenue. ✅Competitive edge: Stay ahead in a crowded market. Build momentum that's hard for competitors to match. *We’ve actually seen a client’s competitors quickly invest in marketing when they’ve started to steal market share. 💡Quick tip: If resources are tight, don't just stop. Scale back strategically. A consistent, even if reduced, presence beats radio silence every time. #b2bmarketing #contentmarketing

🚀 Businesses with strong sales and marketing alignment are: ✅ 67% more effective at closing deals ✅ 58% more effective at retaining customers ✅ And generate 208% more revenue from their marketing efforts! These stats are hard to ignore. So, why is this alignment so powerful? Here’s why: 🟢 Consistent messaging: Aligned teams deliver a unified message across marketing campaigns, sales conversations, and customer interactions—building trust, reinforcing your brand, and creating a seamless customer journey. 🟢 Better lead generation & qualification: Marketing refines strategies with sales insights, driving high-quality leads. Meanwhile, sales feedback helps marketing optimise lead qualification, creating a more efficient funnel. 🟢 Improved customer experience & retention: Marketing tailors campaigns to sales-identified pain points, while sales uses that collateral to provide tailored solutions. The result? Satisfied, loyal customers. 🟢 Increased sales productivity: Sales teams get high-quality leads and marketing support, allowing them to focus on closing deals. A smooth handoff minimises friction and lost opportunities. 🟢 Enhanced data-driven decision-making: When sales and marketing share data, they can make informed decisions. Campaigns become more targeted, and sales can spot trends and opportunities. To sum up: When your sales and marketing teams align, revenue soars. 🚀🚀 If you are looking for a marketing team that GETS sales, and can support revenue generation, then look no further. Learn more about us here: https://lnkd.in/dH6cXgCx #demandgeneration #b2bmarketing #sales

In need of B2B marketing support? Here's where we come in... #b2bmarketing #demandgen #contentmarketing

Don't just take our word for it—here's what our clients have to say about working with Roo & Eve 👇 "I never understood the true value of branding and social media until now. I get direct sales enquiries on a regular basis." — Pete Burbidge, Managing Director at Pressac Communications "Within weeks, clients have ranked number one for their key term, and we have seen direct leads from email campaigns within days." — Harriet Green, Founder at HSG Advisory "After years of working together, I can confidently say that Kerry & Becca are highly experienced in the field of B2B demand gen marketing. We come back to them time and time again." — David Coghlan, Co-founder at The Inspired Marketing Group Check out our case studies to see how we drive real results for businesses like yours 👇 https://lnkd.in/epzTnuWj 🔗 #b2bmarketing #demandgen

💡 Struggling to close B2B deals? You’re not alone. Traditional, company-centric sales strategies no longer resonate with today’s buyers. The modern B2B buyer wants to self-educate, revisit stages, and explore solutions on their terms. Pushing them through a funnel too soon? That’s a recipe for missed opportunities. In our latest blog, we explain how aligning your content strategy with the modern B2B buying journey can transform your sales approach. You’ll learn how to deliver value at each touchpoint and give buyers the time they need to make informed decisions. Read the full blog here: https://lnkd.in/e7ziA4Pf #b2bmarketing #demandgen

Measuring the impact of your authentic voice 📏 Tracking and analysing the effectiveness of any marketing is crucial. And the impact of authentic messaging is no different. There are several metrics and tools that can help measure how well your messaging is landing, and allow you to tweak it: #1. Engagement metrics: Monitor how your audience interacts with your content—likes, shares, comments, and click-through rates. ⚙Tools: Social media analytics platforms, Google Analytics for website engagement, and email marketing software for newsletter interactions. #2. Customer feedback: Direct feedback from your audience is invaluable. Surveys, feedback forms, and direct customer interactions can provide qualitative insights. ⚙Tools: Online survey platforms like SurveyMonkey, feedback forms on your website, or direct communication channels like email and social media. Or just hop on a sales call and listen in.👂 #3. Conversion rates: Measure how effective your authentic messaging is in converting prospects into clients or leading to desired actions. ⚙Tools: Google Analytics for tracking website conversions, CRM software for tracking sales conversions. #4. Content performance: Analyse which pieces of content are performing best. Look at views, time spent on page, and the quality of conversions. ⚙Tools: Content management systems with analytics features, Google Analytics for in-depth performance analysis. #5. Repeat visits and customer retention: Track the number of repeat visits and the retention rate of existing clients. This indicates the long-term impact of your messaging. ⚙Tools: Customer relationship management (CRM) systems and website analytics tools. In short, regularly analysing these metrics means you get the complete lowdown on how your messaging resonates with your audience. Remember, the ultimate goal is to be memorable so that when they are ready to buy, they’ll think of you.😍 #b2bmarketing #contentmarketing