Roo & Eve

Is your marketing approach aligned to the changing B2B buyer and the rise of self-service sales? B2B buyers don’t want to wait for office hours to make a purchase or for a salesperson to answer a query. This is the era of B2B self-service sales where buyers are informed, empowered, and independent. 💪 But businesses that don’t adapt to meet buyers’ digital-first preferences risk unfulfilled quotas, insufficient pipelines, and revenues well below expectations. 📉 So how do you win in this B2B buying environment? Find out more in our latest blog! https://lnkd.in/eemqBQjR Or follow us for short snippets and key takeaways. #marketing #sales #b2b

Here's how we help businesses generate revenue: Step 1: Build a demand gen content strategy We get under the skin of your buyer to create a demand generation strategy that aligns with how they buy (they want education, not sales messages). We focus on understanding their needs to create content that adds value by solving their challenges. And we get it in front of them on their preferred channels: ✅ Demand gen strategies (incl. ABM & lead nurturing) ✅ Value propositions & Go-To-Market strategy ✅ ICPs / persona building ✅ SEO keyword research & content topic cluster strategy ✅ Targeted channel marketing & distribution plans ✅ Monthly reporting & optimisation Step 2: Create demand gen content We create content that your ideal customers find valuable. It aligns with their pain points. It appeals to all stages of the sales funnel and it’s optimised for SEO keywords and sales conversion. And we run competitor analysis and gap identification to make your content stand out. ✅ Thought leadership: blogs, guides, videos, infographics, webinars ✅ Product marketing: animation, brochure, website/landing page, press releases, case studies Step 3: Execute consistently Always-on activity plans ensure your content is frequently in front of your audience, especially when they are ready to buy. ✅ PR / guest blogging / content syndication ✅ Email & social media lead nurturing & scoring ✅ Email & LinkedIn newsletter management ✅ Social media management Need sales conversion support? There’s nothing worse than doing all this and there not being the right sales support to follow up. So we also create: ✅ Sales strategies ✅ Market insight ✅ Sales collateral ✅ Prepared communications: Direct Mail, email, LinkedIn #b2bmarketing #demandgen #demandgeneration

Why clients love us. 👇 🎖Quality & Efficiency With 25+ years experience working for well-known brands, we genuinely have the experience you need to simplify and solve your marketing challenges. We’ve even won awards for it! 🔥Commercial Value & ROI Through unrivalled best practice marketing, we have supported companies by creating strategies that resulted in 4-digit ROI and 7-digit revenue. 👐Honest & Integrity We love putting our positive energy into best practice marketing. And if we can’t do something (often we’ll know someone who can), we’ll always be honest and open about what we can achieve for you. 🔁Strategy & Execution You won’t just gain advice; we do full end-to-end marketing execution for you. We are committed to growing your business and operate as members of your team from start to finish. 🧀Wine & Cheese Like wine and cheese, Daft Punk, or Mario & Luigi, we work incredibly well together. We cover each others blind spots, and split the work by expertise. There’s always cover when needed. And an extra pair or eyes on an idea. 🚀Flexible & Scalable Now more than ever, businesses need a more flexible approach to marketing to support them through the busy and quiet times. Operating as a plug-in marketing service with a three-month test and learn period, we then scale-up as momentum builds. Keen to work with us? Get in touch: https://lnkd.in/eanyP9is #b2bmarketing #demandgen

Things our clients say about us ⬇ “Within weeks, clients have ranked number one for their key term, and we have seen direct leads from email campaigns within days.” “We wouldn't hesitate to work with Roo & Eve in the future based on their top quality work, quick turnaround and generally being lovely people.” “Thanks to their efforts, our website content was consistently outputted and SEO-friendly, leading to increased search engine ranking positions for our most valuable terms and increased leads.” #contentmarketing #b2bmarketing #demandgen

Demand generation content creation tips 🔥👇 We’ve written tons on this. But here are just a handful of top tips to help you write stella content – which people actually want to read and follow you for: 💡 Focus on your buyer persona: This allows you to hone in on the topics they’ll want to hear about and the pain points you focus on. 💡 Leverage the best content ideas: Start with desk research (looking at industry publications, new studies, and more), speak to your experts (this is key!), look at your own presentations, and even notes taken from meetings. There are so many places to find good ideas! 💡 Update content: If you have new ideas, something changes in the industry, or you have extra content to add (like FAQs are a good one), then update your blogs and change the publication date to show its fresher – it can rank better in Google because of this. 💡 Track performance: See how content is performing, for example, in Google Analytics, and make tweaks or do more on that topic. This one is a bit of fine art because there’s a particular content marketing strategy for it, so one for the more experienced B2Bs. 💡 Sector targeting: Rewrite content with a sector angle so it's hyper-relevant to those that you’re targeting. For example, we will rewrite this article for Fintechs and post it as a guest blog on Finextra. #contentmarketing #b2bmarketing

Content marketing is THE way for B2Bs to: ✅ Build and maintain brand awareness Consistently posting helpful content builds trust and keeps you front-of-mind for when they are ready to buy. It makes selling much easier as you’ve differentiated and already proved worth and built trust. ✅ Generate high-quality leads Leads that are aware of a problem, because you’ve provided valuable content that’s piqued their interest, and they’re likely interested in your products and services. With a content marketing approach, it's much easier to convert leads and build a loyal customer base… Because educational content should be shared with existing customers for retention too. ✅ Supports acquisition Targeted content to the right audience = attracting more potential customers. To stand out, you really need to provide unique and sophisticated advice to help solve their challenges. Fluffy and regurgitated content doesn’t cut it! You just look like everyone else and can even annoy your prospects if they feel they’ve wasted time. ✅ Nurtures contacts Delivering valuable content and nurturing leads creates long-term relationships. It increases customer loyalty. And it drives repeat business. This is because you’ve built a relationship and trust with the individual and this is key when making a purchase. ✅ Boost ROI We’ve already mentioned that content marketing is much more effective AND cost-efficient. With board members and investors breathing down your neck about budgets and Key Performance Indicators, you need to limit wasteful budgets and focus on an area with measurable results – which is where content marketing comes in. So, it's a no-brainer for B2Bs 🧠 #b2bmarketing #contentmarketing

Here's a quick checklist to nail product marketing: ◽️Unique value proposition (UVP): State the main benefit your product offers that others don’t. ◽️Target audience: Specify who your product is for. And if it appeals to multiple audiences, go through this checklist fresh for each audience. ◽️Competitive landscape: Look at how competitors portray themselves (e.g. on their blogs and socials) to find opportunities and gaps for differentiation. ◽️Product attributes: Detail the features and benefits that support your UVP. ◽️Brand perception: Think about things like tone of voice and use this across all channels (including the onboarding process and training collateral for consistency). #productmarketing #demandgen #b2bmarketing

Most (87%) B2B buyers admit that the content they read online heavily influences their buying decisions (Demand Gen Report, 2022). You’ve just got to get the messaging right. No pressure. 😅 So, when it comes to product marketing, there’s a simple formula to follow. Get to know your customer + create messaging that’s authentic (to relate and build trust) and solves their biggest problems. And here’s something to think about: according to Gartner, companies nailing product marketing see a 20% uptick in keeping and growing their customer base (Gartner, 2022). Keen to learn how? Take a look at this post: https://lnkd.in/e4PkhSpx #b2bmarketing #productmarketing #demandgen

Making content work harder for sales 🔥🔥🔥🔥 Here’s a few ideas to make your content work harder for sales. 1. Breakdown long-form content Your marketing team spent weeks on that 20-page industry report. Now let's make the most of that incredible content: 🟡Pull out key stats for sales email signatures 🟡Create a series of quick-fire social posts from each major insight 🟡Build mini case studies from the customer examples 🟡Design single-slide infographics for sales presentations 2. Build email templates that actually get used Ever noticed how sales reps ignore carefully crafted email templates? That's because they can easily sound too 'marketing'. Here's how to fix that: 🟡Create modular paragraphs sales can mix and match 🟡Include clear notes on when and how to personalise 🟡Add specific stats and snippets sales can drop into conversations 🟡Keep the tone conversational, not corporate 3. Make it easy to find content Your sales team needs content faster than they can grab a coffee. Give them: 🟡A simple Slack channel for new content alerts 🟡Weekly bulletins highlighting top-performing pieces 🟡'Cheat sheets' summarising key content points 🟡Quick links to the most relevant customer stories 4. Track what works (and what doesn't) The best content strategy evolves with your sales team's needs: 🟡Monitor which pieces actually make it into sales conversations or nurture journeys 🟡Track content that helps close deals faster 🟡Ask sales which formats their prospects engage with most - plus review metrics from your email delivery system and GA 🟡Note which types of content get repeatedly requested #salesconversion #contentmarketing #demandgen

Did you know? Only 3-5% of your market is buying at any given time. Yet most B2B marketers focus all their efforts on that 3% - capturing demand. While you’re focusing on the 3%, the 97% are still watching. They’re educating themselves, learning about pain points, and starting to trust the experts. Slowly, that 97% turns into the 3%. If you haven’t invested in reaching them, you’ll miss out. Because someone else is grabbing their attention, educating them, and being a valuable resource to them. So how do you create consistent, and sustainable demand that enables you to accurately forecast each quarter’s revenue? The missing piece? You need to engage your ideal customers wherever they are in the buyer journey to build trust and credibility with your brand. This helps make you the number one choice for when they’re ready to buy. How do you achieve this? Demand-gen content marketing. We use a number of frameworks and methodologies, which we follow in everything we do for our customers that have been proven to drive significant results. We collaborated with Nottingham Trent University to create a framework for B2B demand generation (aka demand gen) for content marketing. Our purpose: To discover how to win today’s B2B buyers in the era of self-service sales. Read more about our framework here 👇 https://lnkd.in/ecAhdCuq #b2bmarketing #demandgen