rpc - The Retail Performance Company

𝐃𝐚𝐬 𝐏𝐨𝐭𝐞𝐧𝐳𝐢𝐚𝐥 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞𝐫 𝐊𝐈 𝐢𝐬𝐭 𝐫𝐢𝐞𝐬𝐢𝐠, 𝐝𝐨𝐜𝐡 𝐝𝐞𝐫 𝐒𝐜𝐡𝐫𝐢𝐭𝐭 𝐯𝐨𝐧 𝐝𝐞𝐫 𝐈𝐝𝐞𝐞 𝐳𝐮𝐫 𝐔𝐦𝐬𝐞𝐭𝐳𝐮𝐧𝐠 𝐟ä𝐥𝐥𝐭 𝐯𝐢𝐞𝐥𝐞𝐧 𝐬𝐜𝐡𝐰𝐞𝐫. 𝐖𝐚𝐫𝐮𝐦?    Oft liegt es am richtigen und effizienten Prompting, denn die Qualität der Eingaben bestimmt maßgeblich die Qualität der Ergebnisse.  Genau hier setzen wir mit unserem Webinar an. Gemeinsam mit KI-Experte Stefan von Gagern zeigen wir, wie sich mit gezieltem Prompting effiziente Resultate erzielen lassen.    Von den Grundlagen bis zu fortgeschrittenen Workflows bieten wir einen umfassenden Einstieg in die Welt des KI-Prompting.    📅 Wann? Diesen Donnerstag, den 10. Oktober 2024, um 12:00 Uhr  💻 ganz einfach online teilnehmen    Wir freuen uns auf Eure Fragen! Diese könnt Ihr uns gerne im Voraus online (anonym) mitteilen. Zudem habt Ihr die Möglichkeit, auch während des Webinars an einer Live-Fragerunde teilzunehmen.    Nach dem Webinar geben wir Euch einen exklusiven Prompting-Guide an die Hand, damit Ihr direkt mit erfolgreichen KI-Workflows durchstarten könnt.    👉 𝐉𝐞𝐭𝐳𝐭 𝐤𝐨𝐬𝐭𝐞𝐧𝐥𝐨𝐬 𝐚𝐧𝐦𝐞𝐥𝐝𝐞𝐧 𝐮𝐧𝐝 𝐞𝐢𝐧𝐞𝐧 𝐏𝐥𝐚𝐭𝐳 𝐬𝐢𝐜𝐡𝐞𝐫𝐧: https://lnkd.in/dguibHyC Mit dabei sind auch unsere Transformations-Expert:innen Jelena Chizhik, Kerstin Thinnes und Christoph Kunz. Wir freuen uns auf einen interessanten Austausch mit Euch!    #rpc #wearerpc #webinar #ki #prompting #chatgpt #claude 

𝗪𝗮𝘀 𝗵𝗮𝗯𝗲𝗻 𝗝𝗮𝗺𝗲𝘀 𝗕𝗼𝗻𝗱, 𝗤 𝘂𝗻𝗱 𝗱𝗮𝘀 𝗦𝗺𝗮𝗿𝘁𝗽𝗵𝗼𝗻𝗲 𝗺𝗶𝘁 𝗱𝗲𝗿 𝗩𝗲𝗿𝘀𝗶𝗰𝗵𝗲𝗿𝘂𝗻𝗴𝘀𝗯𝗿𝗮𝗻𝗰𝗵𝗲 𝘇𝘂 𝘁𝘂𝗻? 🔍    Die Antwort darauf gibt unser Partner Firas Helbaoui in seinem Impulsvortrag auf der DKM365 im Rahmen des Kongresses Insurance Innovation & Transformation. In einer Welt, in der Technologie unseren Alltag prägt, geht es im Vertrieb schon lange nicht mehr nur um den Verkauf von Policen. 🚀   Ähnlich wie die Hightech-Gadgets von Q, können innovative Vertriebsansätze Versicherer dabei unterstützen, sich zu echten Lebensbegleitern für ihre Kunden zu entwickeln.   💡 Im Fokus des Vortrags stehen: 👉🏻 Digitalisierung im Vertrieb: Wie moderne Technologien die Kundeninteraktion verändern 👉🏻 Omnichannel-Strategien: Die optimale Nutzung aller Vertriebskanäle 👉🏻 Kundenbindung: So können Versicherer langfristige Beziehungen aufbauen   Wir freuen uns sehr auf die #DKM2024 und den spannenden Austausch!

Successful Social Selling in Car Dealerships: The Key to Customer Retention and Revenue Growth The #automotive industry is undergoing major changes. Customers are increasingly researching new and used vehicles as well as services online. In this context, the importance of social selling is growing—a sales strategy focused on leveraging #socialmedia to reach and engage potential customers. 📱 But what does social selling actually mean for car dealerships? Social selling offers numerous opportunities: 🗯️ Improved customer communication: By using social media, dealerships can establish personal relationships with their customers, maintain regular interactions, and build trust. 👓 Increased visibility: Social media platforms make it easier to enhance brand awareness for dealerships and reach new target audiences. Go where your customers are! ↗️ Revenue growth: By directly addressing potential customers, dealerships can generate more leads and close more sales. 💵 Cost-effective customer acquisition: Social selling requires little investment but is highly efficient in acquiring new customers and nurturing existing relationships. Practical examples show how dealerships can implement social selling—whether through social media campaigns for new models, building customer communities, or offering behind-the-scenes insights via employee accounts on Instagram. These actions help strengthen customer trust and create long-term loyalty. Conclusion: Social selling is now essential for staying competitive in the automotive industry. Dealerships that embrace this strategy are well-equipped to navigate industry changes successfully and stand out from the competition. Want to learn more? Read the article by Philipp Kranich here: https://lnkd.in/da7rwHEf #rpc #SocialSelling #CarDealership #DigitalSales #Strategy 

𝐃𝐚𝐬 𝐏𝐨𝐭𝐞𝐧𝐳𝐢𝐚𝐥 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞𝐫 𝐊𝐈 𝐢𝐬𝐭 𝐫𝐢𝐞𝐬𝐢𝐠, 𝐝𝐨𝐜𝐡 𝐝𝐞𝐫 𝐒𝐜𝐡𝐫𝐢𝐭𝐭 𝐯𝐨𝐧 𝐝𝐞𝐫 𝐈𝐝𝐞𝐞 𝐳𝐮𝐫 𝐔𝐦𝐬𝐞𝐭𝐳𝐮𝐧𝐠 𝐟ä𝐥𝐥𝐭 𝐯𝐢𝐞𝐥𝐞𝐧 𝐬𝐜𝐡𝐰𝐞𝐫. 𝐖𝐚𝐫𝐮𝐦? Oft liegt es am richtigen und effizienten Prompting, denn die Qualität der Eingaben bestimmt maßgeblich die Qualität der Ergebnisse. Genau hier setzen wir mit unserem Webinar an. Gemeinsam mit KI-Experte Stefan von Gagern zeigen wir, wie sich mit gezieltem Prompting effiziente Resultate erzielen lassen. Von den Grundlagen bis zu fortgeschrittenen Workflows bieten wir einen umfassenden Einstieg in die Welt des KI-Prompting. 📅 Wann? Am 10. Oktober 2024, um 12:00 Uhr 💻 ganz einfach online teilnehmen Wir freuen uns auf Eure Fragen! Diese könnte Ihr uns gerne im Voraus online (anonym) mitteilen. Zudem habt Ihr die Möglichkeit, auch während des Webinars an einer Live-Fragerunde teilzunehmen. Nach dem Webinar geben wir Euch einen exklusiven Prompting-Guide an die Hand, damit Ihr direkt mit erfolgreichen KI-Workflows durchstarten könnt. 👉 𝐉𝐞𝐭𝐳𝐭 𝐤𝐨𝐬𝐭𝐞𝐧𝐥𝐨𝐬 𝐚𝐧𝐦𝐞𝐥𝐝𝐞𝐧 𝐮𝐧𝐝 𝐞𝐢𝐧𝐞𝐧 𝐏𝐥𝐚𝐭𝐳 𝐬𝐢𝐜𝐡𝐞𝐫𝐧: https://lnkd.in/dguibHyC   Wir freuen uns auf einen interessanten Austausch mit Euch! #rpc #wearerpc #webinar #ki #prompting #chatgpt #claude

An #employee #survey is an excellent tool for identifying potential and increasing employee loyalty. We @ rpc - The Retail Performance Company use our employee survey ℹ️ to measure the mood of the team and make it transparent, ℹ️ to professionalize management work and ultimately ℹ️ to increase the commitment and loyalty of our employees. The current status of the feedback is shown by our duck, which sits relaxed in its swimming ring but also indicates that the response rate needs to increase. How do you use employee surveys and what do you do to increase the response rate?

𝐓𝐡𝐞 𝐁𝐚𝐥𝐚𝐧𝐜𝐢𝐧𝐠 𝐀𝐜𝐭 𝐨𝐟 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐕𝐞𝐡𝐢𝐜𝐥𝐞𝐬 Striking a Balance between Present and Future The commercial vehicle industry is currently in an interesting place, to say the least. Balancing the challenges of the present with the significant investments in future opportunities is as exciting as it is scary.   The focus of this year's IAA TRANSPORTATION was clearly on #electrification / #hydrogen as drivers on the road to sustainable transport. Driven by EU regulations and the growing threat of city bans, all OEMs are investing in the shift in technology, as well as their brand image. Additionally the possibilities and customer expectations in regards to connected vehicles and relating services, are seeing more and more OEM showcasing digital / connected solutions.   Future here we come! However, high battery costs and range limitations continue to pose challenges, not to mention the enormous lag in the required infrastructure developments, such as adequate charging points. As a result, the sale of #electrification products & services is nowhere near reaching relevant numbers yet to start recouping the investments at hand.   The dilemma is worsened by impacting forces of the #economicdownturn on the sale of traditional combustion engine machines, and a shortage of skilled labor on all fronts, most notably with the lack of workshop technicians, to allow for at least reaping the full potential of #aftersales and driving #absorption in retail networks. So despite a slight growth of 2% in new commercial vehicle registrations (excluding buses) from January to August 2024 compared to the previous year, a month-over-month comparison between August 2023 and 2024 reveals a significant decline: registrations of commercial vehicles dropped by 44%, showing increased pressure in this segment and necessitating performance-enhancing measures already in the last quarter of 2024. (Source: German Association of the Automotive Industry (VDA)   Hello, realities of the present! So how to solve the dilemma? rpc - The Retail Performance Company is committed to helping develop and implement robust long-term strategies for impending transformations, while simultaneously boosting short-term performance in sales & aftersales to secure the necessary budgets. If you want to know more about striking the right balance between present and future, reach out to our commercial vehicles experts. #rpc #wearerpc #IAATransportation #CommercialVehicles #Electrification #BusinessPerformance

Kōnosuke Matsushita, the founder of Panasonic, once said, "After-Sales service is more important than assistance before sales. It is through such service that one gets permanent customers." This truth resonates even more in a market where customer loyalty is hard to gain and easy to lose. Consistent, high-quality aftersales service is no longer just a value-add — we at rpc - The Retail Performance Company know, it’s a critical differentiator for brands seeking long-term success. ☝️ Key Challenges in Automotive Aftersales: ·      Inadequate Customer Support: Limited resources or insufficient training can lead to poor customer service, leaving customers frustrated and dissatisfied, ultimately harming brand reputation. ·      Lack of Consistency: Variability in service quality across different channels or locations can erode customer loyalty, making it difficult to maintain a strong, unified brand experience. ·      Complex Returns and Refunds: Handling returns, exchanges, and refunds can be administratively burdensome, particularly for businesses dealing with complex products or services, leading to potential delays and dissatisfaction. ·      Technology Integration: Successfully integrating customer support tools and technologies like AI with existing systems is crucial. However, poor integration can hinder operational efficiency and negatively impact the overall customer experience. Overcoming these challenges requires a proactive approach: Continuous improvement, investment in training and technology, and a steadfast commitment to customer satisfaction. 💡 Strategies to Turn Aftersales Operations into a Competitive Edge: ·      IT System Optimization: As IT systems in dealerships become more complex, ensuring their optimal performance is essential. This enhances the efficiency of service centers, improves customer interactions, and boosts satisfaction for both customers and employees. ·      Professional Lead Follow-Up: Effective follow-up on customer inquiries is crucial. Establishing clear processes within the dealership ensures that every lead is handled efficiently, maximizing cross-selling opportunities and improving customer communication. ·      Smart Video Communication: With the growing demand for contactless services, integrating video communication into dealership offerings can significantly improve customer engagement. ·      Process Analysis: The automotive industry faces challenges from digitalization, rising customer expectations, and the shift towards e-mobility. A thorough analysis of current aftersales processes can identify areas for improvement, ensuring alignment with industry standards and enhancing overall efficiency. By focusing on these key areas, automotive businesses can not only meet but exceed customer expectations, laying the foundation for long-term success and loyalty. 🌟 #AfterSales #CustomerLoyalty #CX #Automotive #ExcellenceInExecution #Retail #rpc  

Wie können Versicherer zum Lebensbegleiter ihrer Kunden werden und warum sollten sie? 🤝 Viele Versicherer kämpfen heute mit stagnierenden oder rückläufigen Kundenzahlen. Gleichzeitig steigen die Kundenerwartungen und ihr Verhalten ändert sich stetig. In den aktuellen Zeiten brauchen die Menschen viel mehr Sicherheit und Orientierung als „nur“ eine Versicherungspolice… und Versicherer sind meines Erachtens bestens positioniert, um genau das zu bieten. In Vorbereitung auf die DKM365 – die Leitmesse der Finanz- und Versicherungsbranche – habe ich mich intensiv mit dieser Frage auseinandergesetzt. Die Lösung kann darin liegen, sich Inspiration aus anderen Branchen, wie z. B. der Automobilindustrie, zu holen. 🚗💡 📢 In meinem Impulsvortrag „𝗦𝗮𝗹𝗲𝘀 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲-𝗜𝗺𝗮𝗴𝗶𝗻𝗲𝗱 - 𝗙𝗿𝗼𝗺 𝗜𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝘁𝗼 𝗟𝗶𝗳𝗲 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗼𝗻“ werde ich meine Gedanken und Ansätze dazu teilen, wie Versicherer sich neu aufstellen können, um langfristige und wertschätzende Kundenbeziehungen aufzubauen.   Wer ist noch dabei? Ich freue mich darauf, viele von euch auf der DKM in Dortmund zu treffen und über die Zukunft der Versicherungsbranche zu sprechen! 🚀 #DKM2024 #LifeCompanion #CustomerExperience #Insurance #Keynote

𝐖𝐢𝐞 𝐯𝐞𝐫ä𝐧𝐝𝐞𝐫𝐧 𝐧𝐞𝐮𝐞 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐧 𝐝𝐞𝐧 𝐊𝐮𝐧𝐝𝐞𝐧𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐢𝐦 𝐀𝐮𝐭𝐨𝐦𝐨𝐛𝐢𝐥𝐬𝐞𝐤𝐭𝐨𝐫? 🚗💡 Die komplexe globale Systemlandschaft im Aftersales-Bereich erschwert die Datenverwaltung, Prozesskoordination und ultimativ den Kundenservice. Der Aftersales Workplace (AWP) bei BMW ist ein Beispiel dafür, wie für den Händler eine Arbeitsoberfläche geschaffen werden kann, die die tägliche Arbeit im Autohaus integriert kundenorientiert über eine Plattform managen lässt, inklusive der innovativen Nutzung von Fahrzeugdaten, um proaktive Servicebenachrichtigungen zu senden und automatisch generierte Leads zu erstellen. Mit einem maßgeschneiderten internationalen Rollout-Plan ermöglichen wir bei rpc eine weltweit nahtlose Implementierung und definieren den Kundenservice neu. Entdecken Sie, wie AWP die globale Händlerlandschaft transformiert und den BMW Kundenservice neu definiert. 🌟🔧 👉 ganze Erfolgsgeschichte lesen: https://lnkd.in/eJFt9SXQ   #rpc #wearerpc #BMW #Innovation #Aftersales #Kundenservice #AWP #AutomotiveTech #SuccessStory

Beyond the Showroom Floor: How AR and Spatial Computing Are Redefining the Car Buying Imagine walking into a dealership and not just seeing one or two cars, but every model you can think of, displayed in full size – thanks to spatial computing and augmented reality (AR).  🤖 What once seemed like science fiction is now reality. The future of car buying is immersive and #digital, and it's changing everything: from the first customer interaction with a vehicle to the final purchase decision. With technologies like the Apple Vision Pro and Meta Quest 3, AR configurators are creating a completely new dimension of #CX. Customers can not only configure their future car online, but also see it right in front of them in 3D, at full scale, with all their customizations. This integration of the physical and virtual worlds excites and strengthens brand loyalty.  The benefits are clear:  ▶️ Better use of retail space: Fewer physical cars in showrooms, with an unlimited digital selection of models and configurations.  ▶️ Cost reduction: Fewer physical display models mean lower storage and maintenance costs.  ▶️ Top-tier customer experiences: AR allows customers to see their car in various environments and interact with all its features in real-time.  ▶️ Personalized purchasing decisions: AR enables customers to form a stronger emotional connection with their vehicle, positively influencing their decision. This is exactly where rpc – The Retail Performance Company and PARADOX CAT GmbH come in. Together, we’ve developed an AR-enhanced showroom experience that harnesses the power of the latest generation of affordable headsets. Our prototype explores how to create a compelling, immersive, and accessible AR experience that will shape the future of automotive retail. For more insights and to read our whitepaper on this vision, visit: https://lnkd.in/d6-XSR77 or contact our expert vladimir moldovanu or myself. #AR #VR #Retail #rpc