RTR Sports Marketing LTD

The Heartbeat of Motorsport: The Crucial Role of Fans. In motorsport, the roar of engines is nothing without the roar of the crowd. Fans are the lifeblood of the sport, fuelling the energy on and off the track. Without them, motorsport as we know it wouldn't exist. (as any other sport) The recent races at Aragon and Monza were powerful reminders of this truth. At Aragon, Marc Márquez's supporters created a unique, electrifying vibe—dedication through thick and thin. Meanwhile, Monza transformed into a red sea, celebrating an unwavering love for Scuderia Ferrari. The sheer volume of support was palpable, proving once again that motorsport is as much about the people in the stands as it is about the machines on the track. Fans aren’t just spectators—they’re the soul of the sport. Engaging with them, embracing their passion, and crafting unforgettable experiences are key to keeping motorsport alive and thriving. ❤️ #MotorSport #FanEngagement

How does the Dakar work? The Dakar is one of the most extreme and fascinating motorsport competitions in the world. Since it was inaugurated, it has captured the imagination of drivers, engineers and motor enthusiasts all over the planet. But how exactly does this legendary race work? Originally known as the Paris-Dakar, was born in 1978 thanks to Thierry Sabine, a motorsport enthusiast who got lost in the desert during a rally in Libya the previous year. Sabine’s experience in the desert inspired the creation of a race that would test the endurance and courage of both drivers and vehicles. The first edition of the race saw the participation of 170 vehicles, starting from the Trocadéro in Paris and ending in Dakar, Senegal. Over the years, the Dakar has undergone several evolutions and route changes. Due to security concerns and political instability in some African countries, the race was moved to South America in 2009. This marked a new chapter in the history of the Dakar, with routes running through Argentina, Chile, Peru andBolivia. From 2020, the Dakar will take place in the desert territories of Saudi Arabia, offering new scenarios and challenges for participants. The Dakar is not just a sporting competition, but an event that celebrates human ingenuity, adaptability and determination. Over the decades, it has seen the participation of numerous champions and legendary figures from the world of motorsport, becoming one of the most iconic and globally followed races. Find out more about the Dakar and the opportunities for brands in our full feature. Link in comments. #Dakar #MotorSport

MotoGP Brtitish GP. Get ready for an historic race today. To celebrate 75 years of history and races, all 12 MotoGP teams and riders will race in special liveries today. A tribute to the champions, bikes or wins of the past. We can't wait to see them all on the starting grid today. #MotoGP #MotoGP75

Master in Motorsport Marketing. Ripartiamo a Milano il 22 Novembre. 7 weekend presso la 24ORE Business School, in presenza o in live streaming. Siamo molto contenti di continuare questo percorso di formazione sul motorsport. L’offerta formativa in Italia propone tanti corsi che trattano genericamente di marketing sportivo e sport management. Questo è l’unico che affronta in modo specifico, approfondito, con tanti casi pratici e ospiti del settore, il motorsport marketing. Il mondo dei motori a due e quattro ruote, sia come utenti della mobilità quotidiana che come tifosi di corse coinvolge ed appassiona milioni di persone in ogni paese del mondo e a livello sportivo, è uno degli sport più seguiti globalmente. Formula 1, MotoGP, WEC,Formula E, INDY, SBK... Ma non basta essere tifosi o appassionati per lavorare nel motorsport, soprattutto per poterlo fare in modo serio e competente. 👉 Il master si rivolge a chi si vuole specializzare in uno specifico settore del marketing e della comunicazione e dello sport con competenza e acquisire un approccio strutturato e professionale. Anche quest’anno la classe avrà l’opportunità di presentare un progetto in persona a un ente/team del motorsport e offriremo anche uno stage post master a uno dei partecipanti sempre in una struttura attiva nel motorsport. I nostri docenti Riccardo Tafà , Silvia Schweiger, Emanuele Venturoli e Marco Roccabianca sono pronti in griglia e tu? Scopri tutti i dettagli, ti aspettiamo insieme a tanti incredibili ospiti del settore Link nei commenti. #Motorsport #Formazione

DIY Sponsorship in Motorsport: a Risky Strategy. 'I can contact the team directly' one may say. Sure, but are you sure that's the best option for your brand? The DIY approach often leads to limited market visibility and missed opportunities. #Motorsport #Professionals

How to start a career in motorsport? This is one of the most frequent questions I get every day. My answer is simple: don' rely just on passion. Many believe their love and knowledge of the sport equates to expertise in sports marketing. This couldn't be further from the truth. Being avid fans doesn't mean being expert.   Understanding motorsport is crucial. Mastering branding and marketing is even more vital. That's why we created this Master in Motorsport Marketing. And we are back with the 3rd edition: 👉 To dive deep into motorsport marketing topics like no other course. 👉 To equip you with the right skills for a motorsport career. 👉 To give you a structured, professional approach to the industry. 👉 To explore the roles and opportunities within motorsport. 👉 To draw inspiration from expert guest speakers. And much more... Join us in Milan (or remotely) at the 24ORE Business School starting on November 22. All details in the comments. Drop me any questions you might have. P.S I'm super happy to see many of the former participants working in motorsport 👏 P.P.S. Do you know that you will present a live project at the end of the course? Last time it was at the Misano World Circuit Marco Simoncelli 🙌 #MotorsportMarketing RTR Sports Marketing LTD

What do sponsors get in return? 3 primary benefits. Sponsorships have become a cornerstone of modern marketing strategies, enabling brands to align themselves with events, organisations, or individuals that resonate with their target audience. But what exactly do sponsors get in return for their investment? The returns can be multifaceted, delivering value beyond mere monetary considerations. 1. Increase brand visibility: this is one of the most immediate benefits sponsors receive is increased brand visibility. 2. Access to targeted audiences that are highly relevant to the sponsor’s business. 3. Enhancing a company’s corporate image and reputation. But there is so much more. This is just the peak of the iceberg. Find out all the rest in out full feature. Link in comments. #MotorSport #Sponsorship

Top 10 Benefits of Partnering with Formula 1 Teams for Brand Exposure. In the fast-paced world of motorsports, Formula 1 stands out as a premier platform for brands looking to amplify their exposure and connect with a global audience. Partnering with Formula 1 teams offers a multitude of benefits that can elevate your brand to new heights. Here are the top 10 benefits of aligning your brand with Formula 1 teams for unparalleled exposure: 1. Global Reach and Audience 2. High-Profile Events 3. Brand Association with Excellence 4. Engagement Opportunities 5. Content Creation 6. Corporate Hospitality 7. Innovation and Technology Find out more about the last 3 ones in our full feature. Link in comments #Motorsport #Partnerships

MotoGP Sponsorship: Coral x LCR Honda MotoGP In the dynamic world of motorsports, strategic partnerships are key to driving brand visibility and engagement. One such exemplary collaboration is the recent partnership between Coral Fertilizantes a leading Spanish company specializing in fertilizers, and the renowned LCR Honda MotoGP Team. This partnership highlights the power of sports sponsorship in achieving long-term business goals. Founded in Spain, Coral has established itself as a premier producer of high-quality fertilisers, committed to enhancing agricultural productivity and sustainability. With a reputation for innovation and excellence, Coral continuously seeks opportunities to expand its brand presence and connect with a broader audience. The company’s decision to partner with the LCR Honda MotoGP Team underscores its commitment to aligning with prestigious and globally recognized entities.  Read more about this partnership, link in comments. #Sponsorship #MotoGP

How do we meet the brands we love? Maybe watching global sport events... #SportSponsorship #MMN