Sandberg Translation Partners Ltd

Do you feel that your language services partner is not proactive enough in suggesting improvements or finding new efficiencies for your localisation programme? A few tips below 👇    --    Explore the full series here: #howtobuylanguageservices    #Localization #MultilingualContent #Strategy #Sandberg 

How do you choose the language service or solution that is best for you? While we suggest you seek advice from your language partner, it’s you who ultimately decides what solution or service you need.     To start, think in three categories: content that is integral to your business, content related to regulations and compliance, and content that helps you share insight and understanding.    Of course, content often overlaps between these categories, but evaluating your content by asking yourself about its use and audience lets you better determine which type of localisation solution best suits your content.    --    Explore the full series here: #howtobuylanguageservices    #Localization #MultilingualContent #Strategy #Sandberg 

The language services industry was an early adopter of the technologies that help humans generate content in multiple languages. Today, with more options available than ever, it may be a daunting task to decide on the best solution for you.    Watch the short clip below for a useful first question to consider when evaluating your options 👇     --    Explore the full series here: #howtobuylanguageservices    #Localization #MultilingualContent #Strategy #Sandberg 

Working with a language services partner on an ongoing basis is a great opportunity to develop a long-term mutually beneficial partnership tailored to achieve your goals.   But for this to run smoothly, clear communication is essential from the outset.    --    Explore the full series here: #howtobuylanguageservices    #Localization #MultilingualContent #Strategy #Sandberg 

Want your collaboration with a language services partner to be better than “just good”? Watch the short clip below👇  -- Explore the full series here: #howtobuylanguageservices    #Localization #MultilingualContent #Strategy #Sandberg

If your job involves helping departments and regions in your company get their content internationalised, localised and translated into the required target languages, then read on!    Your title may be marketing manager, product owner, localisation manager or purchasing manager but what matters is that you value human-led, client-focused language services that account for nuance and individual situations.    Our next series of posts is written for you and engages with the following topics👇  -- Explore the full series here: #howtobuylanguageservices #Localization #MultilingualContent #Strategy #Sandberg

Congrats to our very own Emilia Dimitrova, Association of Translation Companies's Project Manager of the Year! Over the past year, Emi has independently managed almost a thousand translation projects, while leading and mentoring a team of PMs. She consistently exceeds sales and profitability targets and has built solid client relationships, including some of our most high-profile accounts. Her leadership inspires those around her, creating a positive, motivating environment for everyone. She’s driven Sandberg’s growth by pioneering new workflows and maximising opportunities for sales and profit. Well deserved, Emi! 👏  #ProjectManagement #Leadership #Translation #Localization #Teamwork #Growth 

Arla Foods, a Danish-Swedish dairy company that sells its products in over 100 countries, relies on local farms and businesses to produce and sell its products. This strategy helps foster deeper connections with customers, as well as supports local economies and lets Arla better understand regional tastes and preferences. Not only can Arla tailor its products and services to meet local demands, but these local partnerships also ensure fresher products and reduce transportation emissions, which aligns with Arla's broader commitment to sustainability. This reveals another angle to localisation, as it’s not just about language, but getting closer to your customers. In Arla’s case, this helps create better products and build trust and loyalty within the community.  #GoingGlobal #Globalization #Arla #Denmark #Sweden #Translation #Localization #Business 

H&M’s new store on King’s Road in Chelsea, London, is a prime example of how retail businesses can build stronger local connections by embracing personalised experiences for customers. This new location offers curated, trend-driven products and takes inspiration from the area’s unique style and heritage, aiming to create a more engaging shopping experience that resonates with local consumers. This personalised approach helps retailers like H&M differentiate themselves from global competitors and fosters a stronger bond with customers by making them feel understood and valued, encouraging repeat visits and loyalty. #GoingGlobal #Globalization #H&M #Sweden #Translation #Localization #Business 

Spotify's global expansion highlights its "Think Global, Act Local" strategy, which focuses on understanding local music tastes and cultural nuances through deep market research. For instance, it introduced “Sound of City” playlists in India and a karaoke feature in Japan to cater to local preferences. The platform also customises its app interface, pricing and payment methods to match local behaviours and economic conditions, and adapts visual content to resonate with regional audiences. Projects like the “Scaling Translations” initiative in 2021, which added support for 36 new languages, demonstrate Spotify’s commitment to making its service accessible and relevant worldwide. This localised approach has helped Spotify grow its global footprint while building a loyal community of users who value its mix of local and global music experiences. For more, check out our Spotify case study: https://lnkd.in/edN_EG6F  #GoingGlobal #Globalization #Spotify #Sweden #Translation #Localization #Business