SegmentStream

We’re thrilled to announce a major new feature in our Optimization module: Marginal ROAS and Marginal CPA.   We believe this is one of the most important updates we’ve ever released, and it will change the way you think about optimizing ad spend.    If you’ve ever poured more budget into a high-ROAS campaign, only to see returns shrink, you’ve experienced this firsthand. Here is a great article explaining why it happens.   Marginal ROAS and CPA metrics solve that problem by giving you a clear picture of how much additional revenue you’ll generate with every new dollar spent.    Read the update to learn how this feature can enhance your budget allocation and help you achieve maximum returns from your marketing mix. https://lnkd.in/eXesWgV2

What a great way to start the week — seeing new customer reviews on G2 about SegmentStream! 🔥

𝑾𝒆 𝒂𝒓𝒆 𝒕𝒉𝒓𝒊𝒍𝒍𝒆𝒅 𝒕𝒐 𝒂𝒏𝒏𝒐𝒖𝒏𝒄𝒆 𝒕𝒉𝒆 𝒔𝒑𝒐𝒏𝒔𝒐𝒓𝒔 𝒐𝒇 𝑴𝒆𝒂𝒔𝒖𝒓𝒆𝑪𝒂𝒎𝒑 𝑫𝒖𝒃𝒂𝒊! 🌟 Analytic Edge KINESSO - MENA Stape SegmentStream Meta Sense8 MENA Monks e-CENS Chain Reaction Read more about our sponsors here - https://lnkd.in/dVSVadnK Their support means the world to us and we couldn't have done it without them. 🙏 Don't forget to grab your tickets for MeasureCamp Dubai happening on 26𝙩𝙝 𝙊𝙘𝙩𝙤𝙗𝙚𝙧 2024 at the Heriot-Watt University, Dubai Campus. It's going to be an amazing event and we can't wait to see you there! 🎟️ Get your tickets here - https://lnkd.in/dgkUhNer Create your personalized attendee card and let us and your network know you're joining MeasureCamp Dubai. Get started here: https://bit.ly/JoinMCDubai. #MeasureCampDubai #DigitalAnalytics #Marketing #DataScience #Networking #Learning #Fun #HeriotWattUniversity #Unconference #FreeToAttend #Unconference #MustAttendEvent #DateAndVenueAnnouncements #ParticipantContribution #SpeakingOpportunities #VolunteeringOpportunities #SponsorshipOpportunities #IndustryEvent

SegmentStream rated #1 B2C Attribution vendor 🔥 We are thrilled to announce that SegmentStream has been rated the #1 solution in the categories of "B2C Attribution" and "Custom Attribution" in the recent G2 Summer Reports. Additionally, we are proud to maintain our #1 ranking in the Attribution Vendor for Quality of Support category for three consecutive quarters. Don't just take our word for it — check out 20+ customer testimonials on G2! https://lnkd.in/dxmSRxTb "Simply the best attribution platform we have used so far." "Customer Care is a big strength of the team." "A game changer" #segmentstream #attribution #measurement #g2

We're thrilled to share with you a new functionality within a SegmentStream platform — Predictive Lead Scoring!   This AI-powered solution is specifically aimed at helping lead-generation businesses that struggle with long sales cycles and therefore cannot utilize the ROAS metric for budget allocation or ad campaign optimization.   Predictive Lead Scoring by SegmentStream helps to switch from quantity to quality, providing accurate, real-time monetary value insights about each incoming lead. This not only enhances your budget allocation but also improves Google and Meta Ads performance by leveraging their Value-Based Bidding strategies. Leverage Al to identify which leads are most likely to convert based on your own historical 1st party data! Learn more & request a demo below: https://lnkd.in/ehPQXry8

🚀🚀🚀 Probably one of the most groundbreaking features we launched this year - optimization history and budget allocation audit. In a matter of a few clicks, you can analyze any period in the past and check how well you’ve been performing on implementing budget allocation insights generated by our attribution model. As I liked to joke before - unfortunately, analytics in many cases stay in the eyes of analysts. Not anymore with SegmentStream’s optimization history and audit feature. For every single week or month, you’ll be able to see: - 📊 How well the paid media team was following analytics insights (Adoption Rate) - 🔮 How well SegmentStream AI was predicting campaign performance for the upcoming period (Prediction Accuracy) - 📈 What is the total gain due to optimization and missed opportunities for any period in the past (Cumulative Gain, Missed Opportunity) But the best thing - now we can launch, with quite a small effort, a very detailed audit for any client who is considering buying SegmentStream but first needs to build a business case for their CFO or CEO. Once the audit is done, SegmentStream AI will estimate a clear number reflecting all missed opportunities and inefficient spending during the last 3-12 months. And of course, how those missed opportunities could be recovered 😉 Write “Video” in the comments if you would love me to record a short video demonstrating how fast such audits can be done. #segmentstream #analytics #marketinganalytics

UniLodge achieves 33% lower CPA with SegmentStream AI-Driven Attribution We're delighted to share our case study with UniLodge —  a leading provider of student accommodation in Australia and New Zealand with over 130 properties. Three years ago, UniLodge partnered with SegmentStream to enhance its digital marketing performance by accurately identifying which channels and campaigns drive bookings. This case study highlights a long-standing and successful collaboration that has significantly improved UniLodge's performance. “SegmentStream has helped us identify where to spend our next best marketing dollar” — Grant Waldeck, Chief Sales and Marketing Officer Read more: https://lnkd.in/e3tHGDwZ

🆕 Product Update: Improved Dashboards We are excited to announce enhancements to our Dashboard functionality. With new widget types, advanced filters, and other updates, you can now quickly analyze your most important marketing metrics all on a single screen. Read the detailed product updates to see what's new in SegmentStream: https://lnkd.in/eK_6wzZj #segmentstream #productupdates #marketinganalytics

Do you have a MarTech specialist on your team? Hint: This is not a CMO, paid media manager, or web analyst. Curious to hear more? 📹 Join us tomorrow for a livestream by our CEO & Founder Constantine Yurevich 👇

Do you have a MarTech specialist on your team? Hint: This is not a CMO, paid media manager, or web analyst. Curious to hear more? 📹 Join us tomorrow for a livestream, "Why Your Marketing Team Might Be Incomplete," where our CEO & Founder, Constantine Yurevich, will discuss this crucial yet often missing role in many marketing departments. Attend here: https://lnkd.in/eMcUz62z #livestream #martech #segmentstream