SevenSix Agency

Yes, you heard that right. Despite their driving of trends, culture and engagement creators of colour do, they continue to be undervalued. Our 2024 Influencer Pricing Report shows that white influencers earn 44.63% more than Black influencers for the same deliverables. Even when audience size and engagement are similar. And these pay gaps persist across race, skin tone, and hair type. This is an industry bias that we’re on a mission to expose and be a part of changing. The data is clear, brands need to do better. So share this post with your audience to spread the word, and prompt your peers to get the SevenSix Influencer Pricing Report: https://lnkd.in/eVmVFWck P.S. If you’re a creator, you can get it for free by joining the Creator Club!

The recent online discourse about a “biological women’s only” gym, reflects a wider issue about creators and businesses using “inclusivity” as a selling point, only for it to not be inclusive to marginalised groups, like trans women. If you build a business on the support of a community, you have a responsibility to protect and uplift that community. Drop your thoughts in the comments 💭

a little look into what’s been happening at SevenSix HQ 🕺

Make sure you’re working smarter, not harder! Your content has so much more potential than just 1 platform and here’s how you’re going to make the most out of it 🔁

🚨 TOMORROW: Free Workshop for Creators! 🚨 Ever feel like you’re the one holding yourself back from showing up, posting consistently, or growing your brand online? You're not alone. Join us and Lucy Scarlett TOMORROW for "How to Stop Sabotaging Yourself and Get Closer to Achieving Your Version of Success as a Creator in 2025" a free 90-minute workshop designed for creators who are tired of overthinking, perfectionism, and feeling stuck. We’ll dive into: ✨ Why your inner critic keeps you playing small ✨ How perfectionism & people-pleasing stop you from growing ✨ Practical steps to break free & start thriving If you’re a creator struggling with consistency, confidence, or clarity—this is for you. And the best part? It’s completely free. Sign up now & see you tomorrow! 👇🏽 https://lnkd.in/eaAgXimT

Another recent addition to our growing talent roster is Jay Richards 🎉 Jay is a London-based entrepreneur and fast-growing content creator who blends style, business & his book recs into his content. Whether it's fashion guidance, entrepreneurial tips, public speaking or simply wholesome entertainment, Jay delivers it all with authenticity and flair across his TikTok and LinkedIn.

It’s been a fun few weeks (despite what my friends think—I do actually work!) filled with some incredible events. Yesterday, my two talents and I had the amazing opportunity to attend the Sky Sports Tennis activation! We kicked things off with an interview with the Sky Sports team (major fan girl moment hearing Tim Henman speak on the panel!). Then, we jumped into a padel tournament, where I only won one game but it was still fun! A huge thank you to Kaysha Bosha for the invite—such a fantastic experience! 💙🎾

Casting Call Out ⭐ SevenSix Agency We are currently casting for an exciting campaign and looking for Leeds-based (or nearby) Youtubers in the Home, Interior and Decor space for an in-person activation! If this is your talent or you know someone who would fit the criteria please pop me an email at: alia-marie@sevensixagency.com Let's work together! 😊

Last month, we had the pleasure of hosting an exclusive listening party for the incredible MiC LOWRY 🎤🎶 It was an intimate evening bringing together familiar faces, new friends, and some truly special music. Check out the highlights from the night! Thank you to Queen of Hoxton for hosting us again!

When bigger brands copy smaller businesses, it’s not just about competition — it’s about exploitation, power imbalance, and a failure to respect originality. Eni, founder of feYi flowers, shared that the team behind “Doughnut Time” copied her brand to launch a new flower business, with a (very) similar look. This extended to social media tactics, copy and even product designs. After Eni went public with this, people started calling them out. Their public apology? It missed the mark and dodged the real issue, brushing it off with the phrase, “There’s room for everyone.” The truth is, there ISN'T room for unethical practices. Black women, in particular, are often the driving force behind innovation in business, yet their ideas are too often taken without credit, investment, or collaboration. How do we protect entrepreneurs from situations like this? And what does accountability look like in these scenarios? Let us know your thoughts 💭