Sharp Ahead

The second blog in our in-depth series on B2B landing pages looks at layout and information architecture, especially the critical above-the-fold section. https://lnkd.in/eGHHezsv

In our latest blog post, we highlight four potentially lesser known but very useful features that LinkedIn offers B2B marketers—and, even better, most of them are free! 💡Post Inspector 💡Ad Library 💡Managing placements on the LinkedIn Audience Network 💡Spotlight Ads Read on for our Pro Tips! 👇 https://bit.ly/4eIiM8Z

A good landing page can boost ROI by up to 10x, while a bad one can doom a campaign to failure. 📉 We’ve been building B2B landing pages for over ten years and have learnt a thing or two. Now we’re sharing our insights in a new blog series! Today's blog explores the basics of landing pages and their crucial role in B2B lead generation. Here’s a sneak peek of what you’ll learn in the rest of our series: ▪ How to design a successful B2B lead gen landing page ▪ Conversion and CTA best practices ▪ Managing B2B landing pages ▪ Measuring and optimising B2B landing page performance ▪ B2B applications for landing pages beyond lead gen Subscribe to our newsletter to stay tuned. 🗞 Read the first blog here: https://lnkd.in/esCbqzQm

Why do we get tons of data from digital marketing but still struggle to make better campaign decisions? 🧠 The issue isn’t the data—it’s how our brains process it. We're not as effective at reviewing data as we think. Join our Director John Woods tomorrow at 6 PM at Vulcan Works in Northampton, where he will explore how our brains interpret data and how you can start making smarter decisions for your digital marketing strategy. 👉 Get your tickets here: https://lnkd.in/esQVyfZY

One of the questions that comes up time and time again in B2B digital marketing is: Should you run ads on your own brand terms? We have a very definitive answer for you in our latest blog, read on to find out more! ⬇️ https://lnkd.in/e95_9J4V

Google’s position on third-party cookies in Chrome has changed…again. 🍪 The latest is that third-party cookies will now remain into the indefinite future, albeit subject to enhanced user controls. This reverses Google’s previous announcements that support for third-party cookies would soon be completely removed from Chrome. Find out how this impacts your B2B marketing techniques in our blog below: https://lnkd.in/eyTRBJzu

All B2B marketers should learn a bit more about SEO! ⚙ In our latest blog, we explain why having a basic understanding of SEO can elevate your skills as a marketer. We've also included two practical B2B SEO guides filled with real-world B2B-specific examples to help you get started. Take a look here ⬇ https://lnkd.in/eYgWcyyk

Still need a ticket? 👀 There's just one more day until The Marketing Meetup in Oxford! Join us tomorrow at Grassroots Workspace for an evening of engaging conversation and insights into marketing psychology, with our guest speaker, Catherine Warrilow. Get your tickets here ➡️ https://lnkd.in/eZk5NdvK See you then!

The Marketing Meetup Oxford is back! 🥳 We are thrilled to announce that Catherine Warrilow, Founder at The Plot, will be our guest speaker for the upcoming event. Catherine will dive into the intriguing topic of marketing psychology with her talk 'Trigger thinking - how to understand why your customer actually buys'. Join us for an evening of engaging conversation, great people, and a deep dive into the minds of your customers. The event will be taking place at the Grassroots Workspace on Thursday, 18th July. Secure your tickets now ➡️ https://lnkd.in/eZk5NdvK See you there!

If you're interested in B2B search marketing, trying out ChatGPT-4o is must. Read our latest blog for top tips on using the tool effectively, including better prompting and avoiding "hallucinations". Read more here ⬇️ https://lnkd.in/eNQAQ_n9