SHIFT Active Media

The programme is now a lot more than mentoring. It’s also networking & meet-ups. We have regular meet-ups at events where lots of us are on the ground 👋 We also have LIVE mentoring sessions. Where absolutely everyone is welcome 🙏 DM us if you are heading to any of these events below, or any others. There is a bustling WhatsApp group with plans a plenty 🍷 🚲 We also have a few special meet-ups planned, so watch this space 👀 #Mentoring #Cycling #Networking

The team have been working tirelessly over some months to develop and launch a very important campaign for cycling and urban mobility in UK 👇 💻 https://lnkd.in/ec3qPvCZ As a public awareness campaign, backed by the newly formed Electric Bike Alliance which includes Bosch eBike Systems, The Bicycle Association, Association of Cycle Traders and Cycling UK, we're confident the E-Bike Positive Campaign can help educate the nation, remove any fears and correct the narrative around how electric bicycles can be a safe, accessible and truly beneficial mode of transportation for the nation ⚡️ The campaign launched yesterday, and the media coverage is following in, and it's only is just the beginning. Well done Chris Astle and the SHIFT team, as well as the many campaign partners and the brilliant creative team at SHIFT who developed the campaign 👏

Missed our webinar, or EUROBIKE Show talk on 'What is the eBike opportunity with enthusiasts? Which was a study with enthusiasts (regular cycling, higher spending, road/mtb/gravel engaged riders) and their opinions of, and interest levels in eBikes'? Then here's a few purchase insights from Doug Baker and Matt Martin👇 If you want access to the full deck, with all the answers, and what this means for your brand, then drop us a note on insights@shiftactivemedia.com #Cycling #eBikes

We’re excited to announce that Netflix inventory is now LIVE in Display & Video 360 (DV360). You can now gain direct access to Netflix inventory through private marketplaces in DV360, and you’ll soon be able to leverage the power of Netflix ads through programmatic guaranteed. Read more here → https://goo.gle/3XbZjHJ

Our August edition of the Bulletin dropped on Monday  🎯 With the closing of the Paris 2024 Olympics pt 1, and the beginning of the Tour de France Femmes avec Zwift, we’ve had lots to cover 🇫🇷 If you're not already subscribed and want to receive a monthly round-up of cycling, outdoor, marketing news and insights, to keep you informed and ahead of the game then drop us an email to insights@shiftactivemedia.com - subject "BULLETIN" to be added to the mailing list 📩 August preview below 👇

See you in Rotterdam and beyond? 🇳🇱 🇫🇷 We’ll have team on the ground at every stage of the Tour de France Femmes avec Zwift - as we’ve got multiple activations, interviews and media dinners - so drop us a note if you are around. Plus we’ve got an Uplift meet-up on Sunday night at BrewDog Rotterdam, 5pm 🕔 AND - we’ll also be riding the Zwift Alpe D’Huez Challenge on Sunday. Join us! More the merrier 🎉 Allez, allez, allez 💥

See you Sunday 👋 5pm. BrewDog 👇

Every month in the Bulletin we shine a light on the amazing people behind our work. Now we’re excited to introduce our ‘Meet the Team’ series on LinkedIn 🌟  First up, meet Heather McKay 🤝

Ever wondered 'When is the ‘outdoor’ audience united? And when is it fragmented? And if so, what could that mean for your brand?' 💭 Having recently run a multi-market study exploring just that - Doug Baker knows. The data covers US, UK and key EU markets 🌍 Using a data driven approach to identify the commonalities and differences between Cyclists and Outdoorists, we looked at how these differ by market, and by gender. We also - importantly identified how to help brands and organisations understand how they can use these insights to improve the way in which they connect with new and existing consumers. A sample below, looking at their favourite activity - and what that means for the other activities they do 👀 (This is 1 slide of 37!) For more information, and to discuss the full report, contact insights@shiftactivemedia.com 👋

Thanks for the write up and great summary Cycling Electric friends ⚡️ It was great to have 70+ people join the webinar last week. If you want a copy of the slides and the recording, then drop us a note at insights@shiftactivemedia.com 👋 Doug Baker & Matt Martin 👏 #Data #Insights #Cycling