Shoppercentric

Hands up, who was playing Snake on their Nokia 3210 back in the early 00s? Interesting to read the return of the iconic phone with the tag line, 'JOMO' - 'The joy of missing out'. It will be intriguing to see how this plays out and whether the desire to be disconnected from the many social media apps on modern day smartphones is genuine or not.    Our latest Touchstone Partners Shoppercentric WindowOn report certainly highlighted some interesting insights into the impact of using social media and apps; -Heavy social media users are significantly more likely to feel extremely/very anxious about current day life. -Heavy social media users are significantly more likely to be feeling loneliness/isolation, despite their increased online presence. -Qualitatively, even our respondents who were claiming to be low level users of social media and smartphones were still spending hours each day glued to their devices, highlighting the addictiveness of these medias and just how much of a time-drain they can be. -And one of the scariest figures we found came from Dr Aditi Nerurkar on a recent Diary of a CEO appearance who stated that the average person checks their phone 2,617 times a day.   https://lnkd.in/eNvgw9is

Today is Global Accessibility Awareness Day. Let's work together and make the world a more accessible place for everyone. Whether it's having user-friendly websites, advocating for assistive technologies or just being mindful of others. Here are some of our favourite organisations at Shoppercentric Touchstone Partners that champion the inclusivity message for all, check them out to become informed today! the Valuable 500 Purple Tuesday Sociability MyPlus Hidden Disabilities Sunflower 💜 Remember: Accessibility is not a feature; it’s a fundamental right. #GAAD #disabilityinclusive #inclusivity #inclusion #accessibility #mrx #marketresearch 

Here at Touchstone Partners Shoppercentric, we convened last week as a team to discuss the progress and trajectory of our work, which proved highly rewarding. Our quarterly strategy session, as customary, provided an invaluable forum for collective debate on several topics. An engaging aspect of our meeting involved anonymously selecting three descriptive words for each team member. Notably, among the over 110 distinct words generated, several recurring themes emerged, including "Reliable", "Diligent", "Funny", "Friendly", "Passionate", "Trustworthy" and "Expert". How would you describe us here at Touchstone Partners Shoppercentric? #mrx #teambuilding #team #strategy #teamday #marketresearch #consumerresearch #insights #shopperinsights #marketing #research

Last night, current and some former faces of Touchstone Partners Shoppercentric gathered to celebrate the retirement of our very own Tim Baker after 45 years of unwavering dedication, passion, and hard work in the market research industry, both client side and agency side. We had a terrific evening of catching up, hilarious stories, drinks and lovely food.   We wish Tim all the happiness, health, and relaxation in the world. Here's to many joyful ‘R word’ adventures ahead!   A big thank you to everyone that sent in video messages for Mr B - It is a testament to an incredible career that so many people took time out of their days to leave their well wishes in video form. #ThankYou #Legacy #NewBeginnings #mrx #marketresearch #theRword

Full house here at Touchstone Partners Shoppercentric Towers as our whole team has gathered in person for our quarterly team/strategy day! Even Bailey is in to discuss next steps. First on the agenda, increased walks and office treats! 😂 #OfficeDog #DogsofLinkedIn #WorkLifeBalance #FurryColleague #PetFriendlyWorkspace #WorkplaceFun #TeamBonding #OfficeCulture #MRX #MarketResearch #TeamDay #Insights

We’d like to wish you all a Happy Earth Day! 🌍 Earth Day is a global event that takes place on the 22nd of April every year. The official theme for 2024 is ‘Planet vs. Plastics’, with the ultimate goal of building a plastic-free planet. In our latest edition of WindowOn, we found over a quarter of our sample reported they are distressed and anxious about our environment, with a reported 4% increase from our 2022 WindowOn sample being more proactive with their sustainability actions. Let’s continue to do our bit in protecting the planet for future generations to come. #Earthday #plasticvstheplanet #environment #reduceplastic #sustainability #carbonfootprint #marketresearch #mrx

Today, April 2nd, is the UN internationally recognised World Autism Awareness Day, designed to raise awareness around autistic individuals. Here at Shoppercentric, this is a cause close to our hearts. As a founder member of Voices4All, we've been working hard to ensure that our sample is fully representative of the British shopping public, not just on age and gender, but also on sexual orientation, ethnicity and whether they have a disability or not, both in our quantitative and qualitative research.    This approach is fundamental to our WindowOn research, which raised some startling numbers this time around. Those respondents who identified as neurodiverse, which included being autistic, were significantly more likely to be distressed and anxious about everyday life and about the cost of living. As a result, this group of shoppers told us that they behave differently, for example they are significantly more likely to be shopping online (which reduces the anxiety of shopping in-store) and have planned to make major changes to their spending habits. #mrx #shopperresearch #marketresearch

Today, April 2nd, is the UN internationally recognised World Autism Awareness Day, designed to raise awareness around autistic individuals. Here at Shoppercentric, this is a cause close to our hearts. As a founder member of Voices4All, we've been working hard to ensure that our sample is fully representative of the British shopping public, not just on age and gender, but also on sexual orientation, ethnicity and whether they have a disability or not, both in our quantitative and qualitative research.    This approach is fundamental to our WindowOn research, which raised some startling numbers this time around. Those respondents who identified as neurodiverse, which included being autistic, were significantly more likely to be distressed and anxious about everyday life and about the cost of living. As a result, this group of shoppers told us that they behave differently, for example they are significantly more likely to be shopping online (which reduces the anxiety of shopping in-store) and have planned to make major changes to their spending habits. #mrx #shopperresearch #marketresearch

For this year's edition, our friends at The Quantic Group Ltd contributed a fantastic article towards our Shoppercentric WindowOn Report. Click below to read their thoughts on the importance of connected, functional strategies. 🆕⬇️📰 Thank you to Duncan MacConnol and Karen Findlay for contributing the article! 👏 #categorystrategy #categorymanagement #growthdrivers #shoppermarketing #MRS #marketresearch

After 45 years of dedication, passion, and hard work, both client side and agency side, it is with mixed emotions that we bid farewell to our very own Tim Baker as he embarks on a very well-deserved break! (Don't say the R word 😅). Tim set-up Touchstone Partners with Jon Darby in 2002, after previously working together at MRSL and A C Nielsen, before this Tim had successful spells at Research International, Johnnie Walker & Birds Eye to name a few. Tim has been a true embodiment of excellence, embodying our values and contributing immensely to the growth and success of what has now become Touchstone Partners Shoppercentric, leaving an indelible mark on our culture and the way in which we work. Tim's impact extends far beyond his professional accomplishments though. He has been a mentor (even conducting an internal training session on his penultimate day), a friend, and a source of inspiration for many of us. His positive attitude, unwavering dedication, and willingness to go above and beyond have set a standard of excellence that we will continue to aspire to. Testament to Tim's longevity in the world of research and pranks, he spent many afternoons as a young man having fun, sticking the office secretary's hole punch to her desk. That poor dear lady's granddaughter now works in our team here at Touchstone Partners Shoppercentric. Tim, you can run but you can't hide! As he embarks on this new chapter of his life, we want to express our heartfelt gratitude for his countless contributions and unwavering commitment. While he may be retiring (there’s that R word!) from Touchstone Partners Shoppercentric, he will forever remain a valued member of our family and will be stopping in from time to time to consult with us on projects. Please join us in congratulating Tim on his career in Market Research and wishing him all the happiness, health, and relaxation in the world. Here's to many joyful ‘R word’ adventures ahead, be it Rowing, Running or Relaxing in a brewery somewhere! #ThankYou #Legacy #NewBeginnings #mrx