Sianify

Building a business like a Rock Band!! If I was building a business from scratch, I would be building it like a rock band! A band consisting of 4 key foundational roles: 🎤 Lead Singer - Sales (likely the founder too) 🥁 Drummer - Ops & Delivery (potentially co-founder) 🎸 Bass Player - Customer Success & Delivery 🤘 Lead Guiarist - Marketing ‘Band’ after all is just another word for company. How would you build your business if starting from scratch?

Agency owners 👋 What your clients think about all day: - How can I get more customers? - How much will we make this month? - Are my employees doing a good job? - Will I make it home in time for little Timmy’s football match? - How can I retire my spouse so they don’t have to go to a job they hate?   What they DON’T think about all day: - SEO - TikTok - Meta Ads - Google Ads - Content marketing Etc. Once you understand this… You can position your offer accordingly 😄 #offer #positioning #pipeline

How to be an awful leader... A doctor told me a story the other day about his first day at a new practice It was in a rough area with a lot of drug abuse & anti-social behaviour He knew it would be a challenge, but it was one he was willing to take on However, it quickly became clear to him that the rest of the staff at the practice didn't share his enthusiasm... There was a heavy feeling of fatalism in the air - everyone seemed to just be going through the motions They didn't seem to actually care about their patients... One doctor was even prescribing whatever addicts "needed" - as long as it got them out the door and off his case He was baffled by what he was seeing... That is, until he met the senior partner Then it all made a lot more sense... When they first met the senior partner shook his hand and said to him: "Great to meet you! If you ever need me, my door's always open!" Then he went into his office, locked the door, and our doctor didn't see him again for the next 3 months It was no wonder the team were failing their patients, their own leader was failing them!. If you're trusted to lead a team, it needs to be by example. You can't lead from behind a locked door.

A great example of how client relations should be handled!

“Sell me this pen” - THE interview question. Here’s how to answer in the 5 most popular sales methodologies, and how I’d answer it: 1. SPIN Selling: "Tell me about a time a pen let you down during an important task—how did that affect your outcome?" 2. Solution Selling: "Consider your daily tasks. What features would make a pen perfect for your needs, and how might this pen exceed those expectations?" 3. Challenger Sale: "Most people settle for average pens; let me show you how using a superior pen can transform your professional image and efficiency." 4. Sandler: "If there were a way to guarantee that your pen would never die in your most crucial moments, would you be interested in hearing about it?" 5. Conceptual Selling: "How does the reliability and quality of your writing tools impact your productivity and professional appearance?" So how would I answer it? I’d ask, “why do you want me to sell this pen to you?” … and I’d get them to either sell the pen to themselves, or accept that their question is not an effective way to evaluate my talent. It’s a fun one though. Never gets old.

Interesting....