Sidemen Clothing Ltd

Just got back from Birmingham… after what will go down as one of the most memorable events we’ve delivered with Sidemen Clothing Ltd 🤯 It's taken months of work behind the scenes to land our new store at the Bullring. Tim Davies Bobby Darwen Linda Chapman thank you for all your work navigating us through the many processes, it’s greatly appreciated. Opening a new store meant another opportunity to create a big moment with the Sidemen and my objective was always to find a way to deliver that. After a lot of back and forth with Danielle Bozward Nadia Greenwood Lynsey Hulme over recent months, we established a plan for our store launch event that was workable from a health & safety perspective but importantly, would produce the highlight moment we needed - with the Sidemen at the centre of it all 📸 ✨ We also brought special guests along with us too… To mark the release of the new SDMN x TMNT range we had the official TMNT mascots join the celebrations at the new store! The Sidemen and Turtles literally teaming up was a great way to amplify excitement around the collab and add value to the store opening experience. Thank you Charlotte Hyson Alexandra Filletti Simta Sawhney and the team at Rainbow Productions Ltd for making this happen 🐢⚡️ I can't praise the Sidemen Clothing Ltd team enough for battling through and doing what we needed to do in that week prior. A very different kind of work week for most of you, but each of you know how important you were to getting the store ready for trade. Special thanks to Jennifer Wickham for putting the entire new store team together and settling everything in. Also to Jas Marva for handling all details in getting the Sidemen to and from the store 🫶 Understandably, there were heavy limitations on comms and content in the lead up, but the creative team got busy on the day to capture the incredible scenes. The numbers have been great since, as expected, landing our biggest week on TikTok to date Alex Bennett Reece Hopkins Johnny “BTS” Sachon Celso Marrero 📈🤩 A little breather now before we gear up for the final drops of 2024 and approach the Black Friday / Christmas madness. We're ready to finish this year strong! 🙏✨

Last Friday, we opened our second-ever Sidemen Clothing Ltd store in Birmingham, and wow... what an experience! 🤯 I was tasked with creating 30+ screen animations around the Bullring to promote the store - yes, 30! 😂 Along with designing the in-store photo booth, football table and vending machine. I stayed true to the aesthetic from our first store in Bluewater, with some tweaks and improvements. Seeing everything come together - the DJ booth and those massive Bullring screens, it was incredible! 🤩 On launch day, I led the content and social media efforts alongside Alex Bennett. We went in with a clear game plan, knowing exactly what we needed to capture. Of course, we had to bring the Sidemen back for the launch, and this time, Matt Peters had planned a grand opening complete with confetti galore. With just one take to capture the big moment, we got the job done - and the content we captured was insane. 🥳✅ The response was overwhelming: 20M Views 📈 2.5M Likes 🫶 80,000 Comments 📲 We also timed the launch to coincide with the SDMN x TMNT collaboration (more on that in a future post! 😅). A massive shoutout to the Sidemen Clothing Ltd team for making this all happen. Couldn't be prouder of what we’ve achieved! ❤

Last night at the Licensing Awards 2024 🥂✨ The Sidemen x Hot Wheels collaboration was nominated as the Best Licensed Adult Apparel and Accessories Range. Unfortunately, we didn’t win the category but the nomination itself is still something we can truly be proud of. To be in contention for this award alongside the biggest IP in the world I’m sure will serve as an inspiration for all creator led brands. We’ve come a long way from our very humble beginnings… It was an honour to represent the Sidemen and the team at Sidemen Clothing Ltd. Thank you to Elizaveta Lalayan Helen Self and everyone else from Mattel, Inc. for inviting me, it was an amazing event to experience. Next year we’ve got to win! 🏆 🙏

A lot has been going on behind the scenes at Sidemen Clothing Ltd and a week ago we launched the first of many big projects that have been in the pipeline for a while 🙌 For the Sidemen Clothing app launch we knew it was a moment that needed something special as far as an announcement, so for the first time we decided we'd create a scripted ad in which the Sidemen would act out an intentionally bad acting style skit. Big props to Johnny “BTS” Sachon for executing it so well with so many limitations! For the app itself, I'll continue to work with Charlie Swetman and Joe Green on making sure all the in-app assets and exclusive content is well placed and to a high standard 📲✨ The SDMN Studios®️ drop was a very clean and tonally mature release for the brand. It had far less of a 'merch' aesthetic to it than anything we've dropped before. The shoot went really well, with the Sidemen becoming the creative designers and putting their personalities behind the brand. As planned, this has led to a lot more engagement and interaction from the fans ❤ The content consisted of a real blend, cycling through a mix of clean studio content, 3D animations and relatable "throwaway" short-form content. We experimented with some new strategies for this campaign, leaning into a more playful tone and letting it be a little more rough around the edges at times. This was also our first campaign truly focusing in on TikTok marketing. Matt Peters, Alex Bennett & I worked closely to coordinate the roll out and the numbers show that we were on point with this one... 👌 9.4m TikTok views 💫 1.5m+ interactions across IG + TikTok 🔥 7.4m IG impressions 📈 30m+ total reach across all platforms ⚡️ Top 10 fastest-growing TikTok account 🤯 60,000 app downloads in the first week 📲

The Sidemen Clothing Ltd App has officially launched on IOS and Android 📱 🙌 We've had the project in the works since the start of the year, but we've always known how impactful an app would be for the brand. It's great to see it come to fruition and we're already seeing that impact in effect. A lot of time and thought went into the app design development to ensure we would showcase the brand in a clean, user-friendly format and maintain the aesthetic present across our other online and physical stores. I’m super proud of the execution and roll out, it was great to see it in the top 20 of the IOS charts for free apps. 60k downloads in the first week isn't too bad at all! I'm looking forward to exercising the full potential of our new tool in our upcoming releases and promotions. Myself and Joe Green will be busy ensuring the app is constantly providing added value to our customers and fans.

A Sidemen Clothing Ltd app is something we’ve long had in mind and we finally set it in motion earlier this year, partnering with Venn Apps. An amazing new tool for the brand which allows us to utilise exclusivity and offer more brand value to Sidemen fans. The app launch coincided with the start of an overseas fulfilment partnership with J&J Global Fulfilment and a new Australian online store, allowing us to better cater to the obvious demand from our AUS/NZ audience. Props to Charlie Swetman for leading and delivering across all stores, solid work from you and the brand team. For our new drop, SDMN Studios®, I saw an opportunity to directly connect the Sidemen with SDMN Clothing. The idea was to bring them into my world and create a studio environment where they become the creative engineers behind the brand. We paired this with a second set that added an elevated, clean aesthetic into our studio theme. Again, the team delivered Celso Marrero Sophie Gardner Titi Finlay Johnny “BTS” Sachon Jacques Cattermole Ben J. The campaign was incredibly diverse in terms of the types of content we delivered. Fashion photography content, 3D animation content, scripted tongue-in-cheek ad content, snappy TikTok focused content, nostalgia content, meme content and collaboration content with a huge Aussie creator. Great work from Reece Hopkins Max Rowlands Alex Bennett Rhys Ellis Joe Green. A perfect balance that definitely hit the numbers we like to see. Here are some since the campaign started… - 9.4m TikTok views 👀 - 1.5m+ interactions across IG + TikTok 🫶 - 7.4m IG impressions 📲 - 30m+ total reach across all platforms ✨ - Top ten fastest growing TikTok account 🔝 - 60,000 first week app downloads 🤳

2024 so far... Kicking off the year with our traditional January sale, with hopes of smashing our records from last year - this is exactly what we did, getting us off to a nice, positive start. Content-wise; I kept it clean and simple with a bold, solid aesthetic - ensuring the discounts are seen by the consumer. We welcomed Alex Bennett to the team, who has taken TikTok by storm - raising the Sidemen Clothing Ltd page to a whole new level. So far, we've had him focusing on nostalgic Sidemen content to sell the brand as a whole, rather than individual products. The results so far have been insane! 📈 Finally, we dropped our Y2K range. We had to give this shoot the 2000s vibes that everyone's loving right now - Props were KEY. Big shoutout to Celso Marrero & Sophie Gardner for getting the shots looking 👌. Post-shoot, there was still some work to do to get it to its full potential. I added a dreamy haze & vintage textures for that real 2000s image feel - I then overlayed a Y2K-style cutline for some editorial effect 💫 We needed a strong video piece to feature in Sidemen Sundays. Matt Peters and I wanted to do some experimenting with some old-school TVs and bring the GIFs from the shoot to life. Took some time to perfect, but we got there in the end. Super happy with how it all came out! 😅 Exciting times ahead!

Hair & Makeup for Sidemen Clothing Ltd Y2K SS24 Photography Celso Marrero

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A lot changed at Sidemen Clothing Ltd over the last 12 months. We opened a store 📍🛒 Our company got bigger 👥✨ The product offering evolved 👕🔥 Our campaigns got stronger 📱💪 This year we're looking to expand again and take things up another level. If you're interested in working with, we have some positions listed on our website here - https://lnkd.in/e8sGuDne