Signal AI

Don't miss our upcoming webinar, featuring Carolyn Ksiazek, VP of Global Communications at Mastercard! This webinar will explore Signal AI’s new Configurable Sentiment Analysis feature, which gives communicators the power to choose how to weigh positive, negative, or neutral sentiment, with five ways of aggregating sentiment. 📍 Register here: https://lnkd.in/eFyyv_aE #mastercard #pr #comms #communications #sentiment #media #mediarelations #mediamonitoring

🎙 New episode! 'Bridging Internal & External Comms' with Kareen Atkinson, Senior Director, Communications at the NYC Department of Education. 🎧 Listen here: https://lnkd.in/eRTcw2k6 With host Daniel Gaynor, they discuss the marriage between internal and external comms and how her team cascades a message across a myriad of audiences. And much, much more... 🚀 What's 'Signal in the Noise'? Through this series, we speak with today's top business executives about the risks and rewards of AI, data-driven decisions, and how industry leaders are future-proofing their strategies.

While important, traditional metrics like media mentions and audience reach no longer provide a comprehensive picture of a campaign’s success. Enter Earned Media Reputation Scores — a revolutionary metric that offers a quantifiable measure of the true influence and effectiveness of your PR and communications efforts and overall brand reputation. Join our upcoming webinar, featuring Carolyn Ksiazek, VP of Global Communications at Mastercard, and Tom Denn, VP of Global Sales at Signal AI, on Mastercard's Earned Media Reputation Score! 📍 Register here: https://lnkd.in/eFyyv_aE This webinar will explore: - The Evolution of Mastercard’s measurement framework - The importance of an Earned Media Reputation Score - The benefits of Signal AI’s new Configurable Sentiment - Real-world applications of Mastercard utilizing this new approach #mastercard #pr #comms #communications #sentiment #media #mediarelations #mediamonitoring #reputation #impactscore #reputationscore

How is the Digital Markets Act impacting the tech industry? Read our latest media analysis 👇 As the "Compliance v. Innovation" debate of the Digital Markets Act heats up, messaging and communications strategy are another battleground. Big Tech is pushing 'security' and regulators for 'consumer interests.' Which message is resonating? What do this debate and their counterarguments tell us about the future of tech regulation? #digitalmarketsact #tech #regulatorycompliance #regulation #dma

"It's fun to see a scoreboard ... this is where we could dial up or dial down, this was a tree that fell in the forest that no one heard, or this is what resonated across the board." Hear more on impactful PR measurement programs from Stacy Ries, VP of Communications at SAP and Nicholle Manners, VP of Communications at Prudential Financial. 🎥 Watch the webinar on-demand here: https://lnkd.in/erQ8WfEV

The U.S. VP candidates—Vance & Walz—may be locked in, but nothing about the US election campaigns feels set in stone. With our interactive Elections Index, you can explore the dynamic landscape of media coverage, public perception, and topic analysis of key issues. Explore the tracker here 👇 #USElections #vpcandidates #electionstracker

🎙 New episode! 'Employees as Reputation Builders' features Gina Judge, Vice President, Communications at PepsiCo. 🎧 Listen here: https://lnkd.in/eWxx2gXE With host Daniel Gaynor, they discuss Gina’s people-forward approach to leveraging employees as ambassadors and reputation builders, and much more. 🚀 What's 'Signal in the Noise'? Through this series, we speak with today's top business executives about the risks and rewards of AI, data-driven decisions, and how industry leaders are future-proofing their strategies.

How do you showcase your impact to key stakeholders? As Manon Gomes shared in our latest Q&A, "Regularly sharing insights, progress, and outcomes from various communication initiatives helps illustrate how our efforts are enhancing the organisation’s reputation and achieving strategic goals. It’s definitely not the sexiest part of the job, but improving and investing time in your communications reporting workflow should be a top priority for a communicator." Read the full Q&A with Manon here: https://lnkd.in/eqwh-yaN

Still writing Boolean search strings? There's a better way... Writing Boolean string queries is a complex and time-consuming process in media monitoring. It‘s easy to get it wrong and almost impossible to scale. AI-powered media monitoring can save you valuable time and effort. Read more on how you can go beyond Boolean 👇

In today's fast-paced work environment, it's easy to overlook the impact of a simple thank you or acknowledgement. Yesterday, the Operations team met and had their quarterly business review. This is an opportunity to look back at Q2, review what's happening in Q3 and thank our colleagues for their hard work. Anna Bronikowska received this glowing recognition: Over the last few months, Anna has been spearheading a 'People first, Product-led' reset within the People Team. With her drive, we're changing how we think about & take action to strengthen our employee proposition, programs & processes. The shift in mindset & skillset has the team applying the principles of Product Management, Agile and UX to work like a Product team. A great example of learning while delivering. #theSignalAIway #EmployeeSatisfaction #WorkplaceCulture #TeamAppreciation #Gratitude #Leadership #PositiveWorkplace