Simple App

Simple App

Wellness and Fitness Services

Practical coaching on long-term weight loss, healthy eating, and well-being.

About us

The Simple app coaches people on long-term weight loss and healthy eating. We empathize with the frustration people feel as a result of fad diets, false promises, and confusing health info. So everything we recommend is delivered with care (not judgment!) and intentionally free from unreasonable, unsustainable, and joyless dieting practices. That's right — Simple’s practical weight loss approach doesn't require calorie counting, cutting out essential food groups, or weighing every bite. Simple members are supported to make steady progress towards their desired weight and a healthier lifestyle through our positive, easy-to-follow daily coaching — which centers on: 1. The expertise of our Science team (with experts in nutrition, behavior change, digital health, and medicine), making sure everything we put out into the world is evidence-based. 2. Avo, the in-app AI coach that provides proactive prompts, timely tips, and real-time answers to guide our users throughout their health journey, 24/7. 3. Flexibility, so our users can learn and adopt wellness strategies gradually, at their own pace.

Website
https://t.ly/Mcedi
Industry
Wellness and Fitness Services
Company size
51-200 employees
Headquarters
London
Type
Privately Held
Founded
2018

Locations

Employees at Simple App

Updates

  • View organization page for Simple App, graphic

    3,458 followers

    🔎 We're hiring! Join our team as a 🚀 Senior CRM Manager 🚀 and lead the charge in transforming our customer acquisition and win-back segments. If you're passionate about creating innovative CRM strategies, optimising customer journeys, and driving revenue growth, we want to hear from you! What You'll Do: ▪ Redesign and optimise CRM strategies for customer acquisition and win-back campaigns. ▪ Lead segmentation and communication efforts through ongoing experimentation. ▪ Develop and implement a robust win-back strategy. ▪ Continuously improve campaigns through data analysis and A/B testing. Ready to build a healthier future with us? Apply now! #Hiring #CRM #Monetisation #Growth #Vacancy https://lnkd.in/gKsryCg2

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  • View organization page for Simple App, graphic

    3,458 followers

    Let me introduce you to our new VP of Product, Hemank Sabharwal. Hemank joined us as a Product Manager in November 2022 and has since grown significantly, now serving as our VP of Product 🎉 Thank you, Hemank, for your valuable contributions to Simple. With your help, we've achieved impressive results in our product efforts 🚀 We’ve asked Hemank to answer a few questions about Simple so you can get to know more about us: ❓ Can you describe the Simple culture? Imagine a place where cutting-edge technology solves real-world problems, where users thank you for helping them lose weight and live happier, more fulfilling lives. That's Simple. Our culture is our compass, guided by core values and clear expectations. We prioritise having the right people—those who embrace change, drive improvements, and align with our mission. Our culture thrives on creating systems that streamline our work and make us more impactful & efficient. Ownership, impact, and continuous improvement are key to us. At Simple, we aim for excellence, challenge the usual ways, and collaborate seamlessly. We stay ahead of the curve while remaining closely connected to our customers. The joy of knowing your product is making a real difference in people's lives and helps them live healthier and longer is unmatched and fuels our passion every day. ❓ What advice would you give to someone considering joining the Simple team? If you are thinking of joining Simple – You should get ready for an exciting journey of growth, innovation, and making a significant impact on people’s lives by creating the #1 AI coach for weight loss and healthier habits. Here are some of our core principles we look for in the right people. If these align with you, then you’ll be a great fit: High performers united: we aim to have top-notch individuals who excel in their roles and work brilliantly as a team. Thrilling ambition: we embrace bold, ambitious goals, welcoming the excitement and challenges of what lies ahead. Constantly evolution: we believe we can always be better tomorrow than we are today, with the self-awareness and discipline to improve continuously. Customer champion: we understand and represent our users, ensuring their needs drive our solutions. Simplify and iterate: we obsess to simplify as you can see in our name. Ship small, Ship often with high-quality experience At Simple, you'll help create extraordinary products that genuinely improve lives. If you're ready to innovate, have fun, and see your work make a real difference, you'll thrive here. So if this sounds like you, reach out! 🔥 Our open roles: https://lnkd.in/edXmDhin

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  • View organization page for Simple App, graphic

    3,458 followers

    We believe that a successful weight loss journey is based in simplicity and building healthy habits. That’s why a year ago we created Avo, an AI health coach to guide users each day and answer their nutrition questions. But we still see people spending too much time... ... 😕 Worrying about what to order when dining out ... 🥦 Feeling uninspired about what to cook at home ... 😪 Manually logging meals So today, we’re excited to introduce Avo Vision to the coaching experience. With just a quick photo, you can: 😁 Scan menus for instant suggestions to fit your goals 🥗 Get recipes or tips based on what you photograph 🍣 Easily log or share meals for constructive feedback Our objective is simple: To take away the weight loss worry, and help people enjoy food while still empowering them to reach their goals. Want to see Avo Vision in action? Download the latest version of the Simple app today 📲 https://bit.ly/3WxSJLb

  • View organization page for Simple App, graphic

    3,458 followers

    🌍 At Simple, we have three main offices in Limassol (Cyprus), London (UK), and Warsaw (Poland). However, approximately 40% of our team works remotely from 29 countries across almost all continents. 🌆 For those who have the opportunity to visit our beautiful office in Cyprus, we strive to organise various offline events. These include celebrations like Christmas and Halloween parties, and fun gatherings such as last Friday's Movie Night with popcorn and other snacks. 😻 A big thanks to our awesome People Care Manager, Ksenia, who always makes our work lives fun and engaging!

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  • View organization page for Simple App, graphic

    3,458 followers

    🎉 Today is a special moment in the Simple-verse — Avo’s first birthday 🥑 Avo is Simple’s AI-powered weight loss coach. It specializes in supporting, educating, and motivating Simple users to make diet and lifestyle choices that lead to sustainable weight loss and long-term health — and feel less stressed and more energized, confident, and empowered as they do so. ❣ A huge thank you to the entire Simple team who worked tirelessly on developing Avo. Your dedication, creativity, and hard work have brought Avo to life, making it an invaluable tool for our users. Almost everybody in the team took part in its development, and we are grateful for your ongoing commitment to improving Avo and making it even more effective and beneficial for every Simple user. 🔎 Read more about what Avo is and how it can help you in our Simple blog - https://lnkd.in/dcV67Trw

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  • View organization page for Simple App, graphic

    3,458 followers

    Simple is looking for an exceptional Head of Brand and Communications to lead our rebranding efforts and shape our marketing and communication strategies 🔎 In this role, you'll develop and execute a comprehensive branding strategy, drive our rebranding initiative, and enhance the integration of organic and performance marketing. You'll also lead PR and communication strategies to boost brand recognition and collaborate with various departments to ensure consistent messaging. We offer a competitive salary, stock options, flexible work opportunities, and a premium Palta's subscription. If you have 5+ years of branding and communications experience and thrive in a dynamic environment, apply now ⬇

  • View organization page for Simple App, graphic

    3,458 followers

    🎉 Digital Innovation Award 2024 WINNERS! 🎉 Simple App has won the prestigious Digital Innovation Award 2024 from the British Dietetic Association (BDA) for our Nutrition Score - a non-judgemental food feedback system designed to support people on their weight loss journey while following time-restricted eating, all without a calorie count in sight. This achievement wouldn’t have been possible without the dedication and hard work of our incredible team who were involved in the development of this innovative feature. Your commitment to innovation and excellence is truly inspiring! Special shoutout to Ro Huntriss and our Science Team for their groundbreaking work in bringing this concept to life, and to everyone at Simple App who contributed to this success. #BDA #DigitalInnovationAward #SimpleApp #NutritionScore #TeamSuccess #Innovation #WeightLossJourney #DietitiansWeek

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  • View organization page for Simple App, graphic

    3,458 followers

    Our Chief Nutrition Officer, Ro Huntriss, recently spoke to Forbes about how Simple is invested in making peoples' journey towards their weight and health goals more accessible and practical, our recently launched NutriScanner feature, and how our strategy is shaped by science and user feedback. Thank you for the spotlight and wonderful conversation! 💜

  • View organization page for Simple App, graphic

    3,458 followers

    Achieving your health goals can feel like an uphill battle. At SIMPLE, we work hard to smooth out those struggles for our users. Today, we’re passing the mic to Ro Huntriss, Josie Porter, and Krista Scott-Dixon — three of the incredible women shaping the science at SIMPLE — to tell you all about how three of our signature app features do exactly that. #EmployeeAppreciationDay These features are packed full of powerful science and heaps of human compassion — a pretty rare combo (especially for tech apps), but one that really punches up our users' ability to reach their goals. There’s: 🥑 Coach Avo™ with daily motivational coaching that’s positive, encouraging, and solution-focused. 🍊 Nutrition Scores helping users to eat a more balanced diet via an innovative and practical feedback loop linked to their food log. (Think of it as an interactive food diary that tells you where you’re going right.) 💥 Proven behavior change psychology woven into every aspect of our weight loss coaching approach. You can hear all about it in our blog 👇

    An inside look at how science drives SIMPLE — and your results

    An inside look at how science drives SIMPLE — and your results

    simple.life

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Funding

Simple App 4 total rounds

Last Round

Series A

US$ 5.0M

Investors

Target Global
See more info on crunchbase